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Full text of "Wards wallpaper and paint"

WARDS 



WALLPAPER 



AND' PAINT 





n 



EI 




ONTCOMEIY WARH 



• 



tw^m 



7 



HE COYER on this book is one of the newest 
and smartest wallpaper patterns 
of 1936. Created by a foremost 
American artist, it has been highly- 
praised by many well-known dec- 
orators as one of the outstanding 
designs of the year. Of course, the 
cover shows only the pattern and 
color . . , for an actual sample of 
the paper itself ... for a full descrip- 
tion and for Wards low price • • • 
turn to page 73. 

And for America's finest line of 
Paints, Varnishes and Enamels at 
money-saving prices, see the pages 
in the back of this book. 




Wall Paper for 
Nearly a Million Homes 

Wards sell more wall paper than any other 
store in America . . . enough in a single 
year to paper nearly a million homes. That 
means enormous buying power and lowest 
possible manufacturing costs. It means 
you get newer, fresher paper, too. 



Huge Production 
Cuts Designing Costs 

Designing costs of Wards patterns are 
spread over millions of rolls . . . instead of 
a few thousand. That's another reason Wards 
can reproduce expensive imported patterns 
and the finest designs made in this country 
for a fraction of the usual prices. 

Keeping Mills Busy 
Cuts Manufacturing Costs 

The same huge mills that make Wards wall 
paper, make nearly half of the wall paper 
used in the United States each year. It's all 
made from the same fine materials ... on the 
same modern machinery . . . and by the 
same skilled workmen. And everyone knows 
busy mills assure lower operating costs. 

Economical Selling 
Increases Savings Even More 

Wards wall paper comes direct from the mill 
to Wards to you, by the most economical 
method of distribution known. No extra 
handling costs or expensive showroom selling 
methods. That's why 30 cent paper is 15 
cents at Wards . . . why you save }4 to J/£ 
when you buy your paper from Wards. 

cbaks MONTGOMERY WARD 



30< Wall Paper is 

If at wards 




Pasting and Folding 

As soon as your paper arrives you'll 
be so pleased with its beauty you'll 
want to start hanging it right away. 
Notice the fine, heavy quality and 
the lovely colors. Isn't your room 
going to look grand? But first 
clear your room so you'll have 
plenty of working space. Besides 
you don't want to spill paste on 
your furniture or rug. Don't use 
too much paste and don't crease 
the paper when you fold it. 



Complete, detailed instructions 

included with every shipment of Wards Wall Paper 

Papering a room doesn't require profes- 
sional skill. You may use ordinary tools to be 
found in almost every home— a sharp knife 
or shears, 6-inch or larger brush, whisk- 
br °P m > and a furniture caster. If" you want 
to do the work the easiest way, we suggest a 
regular Wall Paper Seam Roller, Wheel 
Knife or Trimmer, Smoothing Brush and 
Paste Brush You'll find this equipment on 
ttage 92 and paste on Page 85 of this catalog 




Trimming the Margin 

After you've pasted and folded either ceiling 
or side wall paper, trim the margin away 
with a wheel knife or long shears. This re- 
moves excess paste which accumulates 
along the edge of the paper and assures a 
smooth, clean-cut seam. 

We'll trim your paper FREE if you re- 
quest it, but professional paper hangers de- 
mand theirs untrimmed, for they know 
they get a neater job. We strongly recom- 
mend that you trim each strip after pasting, 
for best results. 



Ceiling First 

You'll probably think of the ceiling 
last, because ceiling paper doesn't 
have quite so much appeal as side 
walls and borders. But always hang 
the ceiling first so you can lap the 
edges down over the side walls. Be- 
sides, hanging ceilings first helps 
keep side walls clean. 

Sometimes a new ceiling alone 
gives your room a fresh, bright ap- 
pearance and make it seem higher. 
Page 6 2 MONTGOMERY WARD au 



Side Walls Come Next 

Can't you see from the very first strip what 
a difference new wall paper is going to make 
in your room and how much nicer your 

wk 1 ^ u Ll \ l00k? , And isn,t » <™ to 
watch the background grow before your eyes 
and to know you're doing it all yourself* 
Don t worry if a little paste oozes out 

ST *& Se ? ms ? r you make s <>me 
smudges. If you re using Wards Washable 
Paper, you can wipe the paste away in a 
jiffy and not leave a spot. 




And Last of All— the Border 

The finishing touch to any room, an attrac- 

s nV w/n er '/ ra ^ CaI ' t00 ' for itc <> v ers the 
side wall and ceiling seam. Actual borders 

t V hk y K^L Wld c th { A 0m the - samDles Printed' in 
this book. See description for width 

Ihere are lots of other ways to use 
borders-around doors, open arches, ot 
windows, to outline panels, to decorate 
furniture screens, waste baskets, boxes — 
dozens of things you'll think of yourself. 
Additional borders shown on Page 84 




&g&^ 




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i 



Lieave it to Wards to make a lovely 
non-fading paper for 5 C a single roll 



CLEANABLE 




SINGH ROLL 






This paper Is sold only In 16-yard Double Length Rolfs, 
standard 18-inch width. But for your convenience In 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

— — — — _ — a> 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

1 • — — — — 

576 C 600— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship. «**% 

576 C 4400— BORDER BAND. 

2»/ 2 In- Wide. One Yard. Ship. wt. - 

1 02. , 3c 

576 C 675— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. .^ % 
wt.2lbs . lOc 

Hew to Figure Postage Shown 00 Page 93 

O 

For Budget Plan of Monthly Payments 
See Page 5 

SEE FRONT OP THIS 

Page 7 MONTGOMERY WABD 



We know that thousands of our customers want 
an Inexpensive Paper that's pretty and prac- 
tical. So we made this allover flowered pat- 
tern in soft lovely shades and priced it way 
under its actual value of 1 5c a single roll. Fade- 
proof, of course, like all Wards papers. Not 
washable like our better papers, but easily 
cleaned with Wards Wall Paper Cleaner. 
Since the colors and background will har- 
monize with almost any draperies and furni- 
ture, you'll find it equally pretty in bedroom, 
living room or hall. Adaptable for gable end 
rooms or for panels. 



SEE HOW LITTLE IT COSTS 




FOR AN ENTIRE ROOM 




Six* of Room 


Height 
Room 


Doabl* 

Rolli 
Side Walls 


Yardi 

el 
Bordw 


Deubl* 

Rolls 

Ceiling 


Total Cost 
KoofB 

CompleW 


8x10 ft. 


8 ft. 


4 


14 


2 


$1.02 


10 x 12 ft. 


9 ft. 


5 


16 


2 


1.18 


I0xl4ft. 


9 ft. 


6 


18 


3 


1.44 


12 x 12 ft. 


9 ft. 


6 


18 


3 


1.44 


12 x 14 ft. 


9 ft. 


6 


19 


3 


1.47 


12 x 16 ft. 


9 ft. 


7 


21 


4 


1.73 


14 x 16 ft. 


9 ft. 


7 


22 


4 


1.76 


14 x 18 ft. 


9 ft. 


8 


23 


4 


1.89 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roil to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 




o 





\Jf course Wards save you money! 
our 5* wallpaper is an actual 15* value 




SINGH ROLL 



This paper ts told only in 16-yard Double Length Rolls, 
standard 18-Inch width. But for your convenience In 
comparing the cost of Wards papers with others, the 
price quoted above Is for a single roll. 

O 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

* • — — ^— — • 

576 C 601— SIDE WALL Double 
Length Roil, 16 Yards Long. Ship. -^ 

wt. 2 lbs . lOc 

576 C 4601— BORDER BAND. 

2»/ 8 In. Wide. One Yard. Ship. wt. ~ 

I oz .... 3* 

576 C 675— CEILING to Har- 
moniie. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. . ^ 
wt.2lbs . 10c 

How to Figaro Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Page 8 MONTGOMERY WARD 



Where else can you find a paper as strikingly 
modern as this with such bright non-fading col- 
ors for 5c a single roll? Only at Wards, where 
selling by mail eliminates unnecessary expenses, 
are prices so reasonable. 

This pattern was designed and colored es- 
pecially for Ward customers and because we 
wanted to sell it at the lowest possible price, 
we decided to make it non-washable. You can, 
of course, clean it with Wards Wall Paper 
Cleaner. You'll find it gay and colorful for 
kitchen, pantry, halls, or bathroom. And think 
how inexpensive! 



SEE HOW LITTLE IT COSTS 




FOR AN ENTIRE ROOM 




Slit el Room 


HtliM 

Room 


Double 

Rolli 

SIdt Willi 


y«di 

of 

Bolder 


Doubit 

Rolli 
Ctillng 


Total Coil 

Roon 
Conpltlt 


8x10 ft. 


8 ft. 


4 


14 


2 


$1.02 


10 x 12 ft. 


9 ft. 


5 


16 


2 


1.18 


I0xl4ft. 


9 ft. 


6 


18 


3 


1.44 


12x12 ft. 


9 ft. 


6 


18 


3 


1.44 


12 x 14 ft. 


9 ft. 


6 


19 


3 


1.47 


12 x 16ft. 


9 ft. 


7 


21 


4 


1.73 


14 x 16 ft. 


9 ft. 


7 


22 


4 


1.76 


14 x 18 ft. 


9 ft. 


8 


23 


4 


1.89 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 








r. 






just Because You Wish to Spend 

Only a Small Sum 



CLEANABLE 




SINGLE ROLL 






This paper is sold only in 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 
■*— €> 

DESCRIPTION AND PRICE OF PATTERN 

ON FRONT OF THIS SHEET 

— • — ^_____ 

576 C 602— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship. m ^ 
wt.2lbs 10c 

576 C 4602— BORDER BAND. 

2*/ 2 In. Wide. One Yard. Ship. wt. ^ 

I oz .... 3c 

576 C 675— CEILING to Har* 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. mjm 
wt.Zlbs . 10c 

Hew to Figure Postage Shown en Page f3 

For Budget Plan of Monthly Payments 
See Page 5 

SEE FRONT OF THIS 

P««t • MONTGOMEKT WARD 



Don't be content with an unattractive inferior 
paper. This plaster effect flatters any room 
because it blends with practically all colors and 
all types of furniture. Although this is one of 
Wards lowest priced papers, it is printed with 
clear, non-fading colors on good paper stock. 
Even though it hasn't the washable feature of 
our more expensive papers, it will last for years 
because the colors are dark enough not to soil 
easily. And, of course, you can clean it. You'll 
find this pattern suitable for up or downstairs 
rooms or adjoining rooms and halls where you 
want to create the effect of more space. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Size of Room 



8x10 ft. 
10x12 ft. 
10 x 14 ft. 
12 x 12 ft. 
12 x 14 ft. 
12 x 16 ft. 
I4xl6ft. 
Mx 18 ft. 



Height 
Rocm 



8 ft. 

9 ft. 
9 ft. 
9 ft. 
9 ft. 
9 ft. 
9 ft. 
9 ft. 



Doublt 

Rolls 

Side Walls 



Yards 

of 
Border 



4 
5 
6 
6 
6 
7 
7 
8 



14 
16 
18 
18 
19 
21 
22 
23 



Double 

Rolls 
Ceiling 



2 
2 
3 

3 
3 

4 
4 
4 



Tolil Celt 

Rorm 
Complete 



$1.02 
l.!8 
1.44 
1.44 
1.47 
1.73 
1.76 
1.89 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exeet Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 



fj 






\p 




£2?* 













. *sV. 



IVV 






3ft 










rrrirrfTirr^Tirfnf^iM yMmfr.marTinr** 7.n 




Huflk 






s 



r 

j*_\ 



■\.& 



->^ 




W hy do most women like Delicately 
Flowered Bedroom Paper? 



SINGH ROLL 






This paper is sold only In 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience In 
comparing the co$t of Wards papers with others, the 
price quoted above is for a single roll. 

— — — ____ _ # 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

— • 

576 C 603— SIDE WALL. Double 

Length Roll, 16 Yards Long* Ship. « e 
wt.2lbs 15 € 

576 C 3603— BORDER BAND. 

3% In. Wide. One Yard. Ship, wt, *%i 

I oz **a c 

576 C 676— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship, __ 

wt.2lb$ 15c 

Hew to Figure Postage Shewn on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Page 1 MONTGOMERY WARD cbaks 



Because . . . women always like things that 
are dainty, fresh, fragrant and above all, in 
style. Flowered wall paper is very much in 
style this season, and here's just the pattern for 
the woman who wants pastel colors, satin 
stripes, and a creamy, flattering background. 
Just the thing, too, from the economy point 
of view, for it's one of Wards lower priced 
patterns, made on heavy washable paper with 
soft toned fadeless colors. Even the satiny 
stripes retain their sheen permanently and satin 
stripes are extremely good this year. You'll 
find this paper a lasting joy. 



SEE HOW LITTLE IT COSTS 




FOR AN ENTIRE ROOM 






Height 


Double 


Yards 


Double 


Total Cost 


Slxt of Room 


Rolli 


of 


Rolls 


Room 




Room 


Sid. Walls 


Border 


Ceiling 


Complttt 


8x10 ft. 


8 ft. 


4 


14 


2 


$1.39 


10x12 ft. 


9 ft. 


5 


16 


2 


1.61 


I0xl4ft. 


9 ft. 


6 


18 


3 


1.98 


12x12 ft. 


9 ft. 


6 


18 


3 


1.98 


12 x 14 ft. 


9 ft. 


6 


19 


3 


2.02 


12 x 16 ft. 


9 ft. 


7 


21 


4 


2.39 


14 x 16 ft. 


9 ft. 


7 


22 


4 


2.42 


I4xl8ft. 


9 ft. 


8 


23 


4 


2.61 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 



66T 

Just What Fpq Been Looking For! 

A PLAIN PAPER AT A LOW PRICE TO USE 
WITH MY FIGURED DRAPERIES AND RUGS" 



4? H *\ 




SINGLE ROLL 






TMi paper it told only In 16-yard Double Length Rolls, 
itandard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above Is for a single roll. 

■ - • — — — — — 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

■■ ' - e — — ^^— — 

576 C 604— SIDE WALL Double 

Length Roll, 16 Yards Long. Ship. mm 

wt.2ibs ia e 

576 C 4604— BORDER BAND. 

2% In. Wide. One Yard. Ship. wt. a%i 

I or W 

576 C 676— CEILING to Hor- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. _ _ 
wt.2lbs .. 15« 

Hew to Figure Pottage Shewn or Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Pago II MONTGOMERY WARD cmu 2 



Wo know hundreds of women will say just that 
when they see this warm tan paper with its 
colorful modern border. It's a grand pattern 
for living room, dining room, hall or even a 
bedroom, where you want to use figured drap- 
eries and rugs. You'll find it effective with 
many different colors. Of course, it's nice, too, 
with plain things to make a room seem more 
spacious. And the price is very reasonable. 
Only 7I/2C a roll for this fine quality fade- 
proof, washable paper — a bargain made pos- 
sible by Wards direct by mail selling. 



SEE HOW LITTLE IT COSTS 




FOR AN ENTIRE ROOM 




Stie of Room 


Htlght 

Room 


Double 

Rolls 

Sldi Willi 


y«rds 

of 
Border 


Doubl* 

Rolls 

Calling 


Total Cost 

Room 
Complttt 


8x10 ft. 


8 ft. 


4 


14 


2 


$1.39 


10x12 ft. 


9 ft. 


5 


16 


2 


1.61 


I0xl4ft. 


9 ft. 


6 


18 


3 


1.98 


12x12 ft. 


9 ft. 


6 


18 


3 


1.98 


12 x 14 ft. 


9 ft. 


6 


19 


3 


2.02 


12 x16 ft. 


9 ft. 


7 


21 


4 


2.39 


14 x 16 ft. 


9 ft. 


7 


22 


4 


2.42 


14 x 18 ft. 


9 ft. 


8 


23 


4 


2.61 



This Chart Allows for Average Window ana* Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chert Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 



Just Think! Only 7%c a roll for 
Fadeproof, Washable Wall Paper 



SINGH ROLL 



TMs paper is sold only In 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

— — — — — « ■ 

DESCRIPTION AND PRICE OF PATTERN 

ON FRONT OF THIS SHEET 

— — • . _ 

576 C 605— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship. 
wt.2lbs ...... 15 c 

576 C 4605— BORDER BAND. 

2% In. Wide. One Yard. Ship. wt. . 

1 °* 3s c 

576 C 801— CEILING to Har- 
monize. [See Page 81) Double 
Length Roll, 16 Yards Long. Ship. 
wt.2lbs f, 15« 

How to Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Pag* 12 MONTGOMERY WARD 



Good paper, too, made of fine stock and 
printed in lasting colors. You can make your 
kitchen, pantry or hall look like entirely different 
places by papering them with this modern tile 
design. And isn't it gay with the fascinating 
irregular blocks in cheerful peach, cream, and 
green tones? 

You really get a lot for a little money at 
Wards because the price of the wall paper does 
not include the extra expenses of a show-room 
and other costly selling methods. 

Perhaps you'd like to use your extra savings 
for new ivory or green woodwork. You'll find 
paints on pages 85 to 92 of this catalog. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Six* of Room 


Height 


Doubit 

Roll. 


y«ds 

of 


Double 
Rolls 




Room 


Side Willi 


Border 


Celling 


8x10 ft. 


8 ft. 


4 


14 


2 


I0xl2ft. 


9 ft. 


5 


16 


2 


10 x 14 ft. 


9 ft. 


6 


18 


3 


I2xl2ft. 


9 ft. 


6 


18 


3 


12 x 14 ft. 


9 ft. 


6 


19 


3 


12 x 16 ft. 


9 ft. 


7 


21 


4 


14 x 16 ft. 


9 ft. 


7 


22 


4 


I4xl8ft. 


9 ft. 


8 


23 


4 



Total Cost 
Room 

Complete 



$1.39 
1.61 
1.98 
1.98 
2.02 
2.39 
2.42 
2.61 



Thi. Chart Allow, for Average Window and Door Opening.. 
Allow One Extra Roll to Keep on Hand for Repair,. Compl.t. 
Chart Showing Exact Amount of Paper Needed on Pag. 93. 

SHEET FOR PATTERN 



IN ow There's a Paper I Like, 

Plain Without Being Dull." 



► 



SH4 



* 




SINGLI ROLL 



O* or 



This paper ft sold only in 16-yard Double Length Rolls, 
stanclard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

O , 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

• — — — — 

576 C 606— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship. mm 
wt. 2 lbs....... !5« 

576 C 4606— BORDER BAND. 

2% In. Wide. One Yard. Ship. wt. , 

I oz 3^* 

576 C 801— CEILING to Har- 
monize. (See Page 81) Double 
Length Roll, 16 Yards Long. Ship. m ' 
wt.2lbs . 15« 

Hew te Figure Postage Shown en Page 93 

For Budget Plan of Monthly Payments 
See Page 5 

SEE FRONT OF THIS 

Page 13 MONTGOMERY WARD cuxs 



"A little different from plaster effects, a little 
different from other plain papers — just enough 
different to make it unusual." Hundreds of 
women will feel the same way about it, for it 
combines all the best features of plaster ef- 
fects, mottled and oatmeal papers, and high 
lighted designs without being expensive. No- 
tice the flecks of color and delicate sheen. 
You'll find it perfect to use in rooms where you 
already have lots of color or figures. You'll 
find it perfect in price, too, for buying through 
Wards catalog is the way to real economy. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Size of Room 


Height 
Room 


Double 

Rolls 

Sldt Willi 


Vardi 

Of 
Border 


Doable 

Rolli 
Celling 


Total Co* 

Room 
CompleU 


8x10 ft. 


8 ft. 


4 


14 


2 


$1.39 


lOx 12ft. 


9 ft. 


5 


16 


2 


1.61 


10 x 14 ft. 


9 ft. 


6 


18 


3 


1.98 


I2x!2 ft. 


9 ft. 


6 


18 


3 


1.98 


12 x 14 ft. 


9 ft. 


6 


19 


3 


2.02 


12 x 16 ft. 


9 ft. 


7 


21 


4 


2.39 


14 x 16 ft. 


9 ft. 


7 


22 


4 


2.42 


I4xl8ft. 


9 ft. 


8 


23 


4 


2.61 



Tth$ Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 



if 



Fond of Cretonnes? Then you'll like 
This Gaily Flowered Design 

SINGH ROLL 

o. .^ 



This paper is sold only in ! 6-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

1 t> — 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

— • — 

576 C 607— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship. 

wt.2lbs .... 15c 

576 C 4607— BORDER BAND. 
2l/ 2 In. Wide. One Yard. Ship. wt. 

1 0I 3jc 

576 C 677— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. 
wt.2lbs 15c 

How to Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

fogeM MONTGOMERY WARD cbak. 



You know, of course, how frequently interior 
decorators use bright, cheerful cretonnes in 
dark rooms to make them brighter. Just im- 
agine how colorful your room will be with the 
walls covered with this vivid cretonne design. 
An adaptable pattern, too, that will be equally 
pretty downstairs or in bedrooms or halls up- 
stairs. .Since the paper is so brightly figured, 
it would be particularly nice with plain rugs 
and draperies. Non-fading, of course, and 

washable. A bargain at 7'/ 2 c a single roll 

enough sidewall, border and ceiling for a 10 
by 12 ft. room for only $1.61. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Size of Room 



8x10 ft. 
10 x 12 ft. 
10 x 14 ft. 
12x12 ft. 
12 x 14 ft. 
1 2 x 1 6 ft. 
I4x 16ft. 
14 x 1 8 ft. 



Height 
Room 



8 ft. 

9 ft. 
9 ft. 
9 ft. 
9 ft. 
9 ft. 
9 ft. 
9 ft. 



Double 

Roll! 

Side Willi 



4 
5 
6 
6 
6 
7 
7 
8 



Yard. 

ol 
Border 



14 
16 
18 
18 
19 
21 
22 
23 



Double 

Rolls 
Ceiling 



2 
2 
3 

3 
3 

4 
4 
4 



Tobl Corf 

Room 
Complete 



$1.39 
1.61 
1.98 
1.98 
2.02 
2.39 
2.42 
2.61 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 



I 



Aunt Alice Is Coming and Our Guest Room 




This paper is sold only In 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
Comparing the coit of Wards papers with others, the 
price quoted above is for a single roll. 

,"■ • , 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT O F THIS SHEET 

57* C 608— SIDE WALL Double 
Uength Roll, 16 Yards Long. Ship. 
wt. 2 lbs |5* 

576 C 4608— BORDER BAND. 

2% In. Wide. One Yard. Ship, wtw ^, 
I ox. r 3j C 

S76C 677— CEILING to Haiv 

monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship, 
wt. 2 lbs. 15« 

How to Figure Postage Shown on Pago W 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Pag. U MONTGOMERY WARP 



Looks Terrible . . . 

"Can't we do something about fixing it?" 
"Well, yes, if it doesn't cost too much." 
"It won't. We'll paper it and spend less than 
three dollars. New Wall Paper really does 
make a room over. See, here's Wards Sample 
Book and I've already selected a pattern. 
These pastel flowers are so dainty and they'll 
stay just as fresh as they are for years, because 
the colors are fadeproof and the paper wash- 
able. You know that glistening sheen will make 
the whole room brighter. This same pattern 
would be pretty for our downstairs rooms, too. 
It's only 7l/ 2 c a single roll." 

"Why, that's only $1.61 for the whole bed- 
room. Order it right away and I'll hang it my- 
self. That's what I call a bargain." 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Size of Room 


Htlsht 


Doublo 
Rolls 


Yard. 
of 


Doubl* 
Rolls 


Total Cast 




Room 


Side Walls 


Border 


Collins 


Complete 


8x10ft. 


8 ft. 


4 


14 


2 


$1.39 


I0xl2ft. 


9 ft. 


5 


16 


2 


1.61 


lOx 14ft. 


9 ft. 


6 


18 


3 


1.98 


12 x 12 ft. 


9 ft. 


6 


18 


3 


1.98 


12 x 14 ft. 


9 ft. 


6 


19 


3 


2.02 


12 x 16 ft. 


9 ft. 


7 


21 


4 


2.39 


14 x 16 ft. 


9 ft. 


7 


22 


4 


2.42 


I4xl8ft. 


9 ft. 


8 


23 


4 


2.61 



Chart Allows for Average Window and Door 
Allow One Extra Roll to Keep on Hand for Rapairs. 
Chart Showing Exact Amount of Paper Needed on 



Openings. 
Complete 
Page *3. 



SHEET FOR PATTERN 



mtn-m 



iffl z r rj ms: 



3QX 



1 ^ ^ 







;\ 




E#*4~ 



JF:^ ?t 








)1 






• ts: 



I 



v/ 




* £U: 



» « ■» 



t.'j 



*t *" 



R 



• •4S 






7 



» 



>) 






Lenny Wise Is Pound Wise at Wards 



SINGLf ROLL 



P ,s / a 5 # ^ ,, . ,0 [ d on iX ,n l6 ^* rd Doub,e u «9* *«"*. 

Standard 18-ineh width. But for your coiw.rTi.nco in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roil. 

" — • — _— _ __— , 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT O F THIS SHEET 

574 C 609— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship. 
w *- 2 lbs |g c 

576 C 4609— BORDER BAND. 

3 In. Wide. One Yard. Ship. wf. 

I oz 4c 

576 C 678— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. 
w*.2lbs Z T Igc 

How to Figure Postage Shews en Page f 3 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

'■«• 1* MONTGOMERY WARD 



. . . Because you can paper a bedroom 8 by 
10 feet, Including side wall, ceiling and border 
for only $ 1 .64 with this smart floral pattern col- 
ored in the newest tones. Notice the large die- 
monds outlined in vines and the abundance of 
silver in the cameo motifs, both characteristic 
of much more expensive papers. And the 
cream background gives lots of light to a room. 
Both colors and finish are permanent. None 
of Wards papers fade, and this one is washable, 
too. A really remarkable value for the person 
who wants to save every penny possible and 
still get quality wall paper. You may order it on 
the Budget Plan if you choose. See Page 5. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Size of Room 



8x10ft. 
10 x 12 ft. 
10 x 14 ft. 
12 x 12 ft. 
12 x 14 ft. 
12 x 16 ft. 
14 x 16 ft. 
14 x 18 ft. 



Htlthl 
Room 



8 ft. 

9 ft. 
9 ft. 
9 ft. 
9 ft. 
9 ft. 
9 ft. 
9 ft. 



Double 

Rolls 
Sid. Willi 



4 
5 

6 
6 
6 
7 
7 
8 



yaidi 

of 
Border 



14 

16 

18 

18 

19 

21 

22 

23 



DeuMt 
Rolli 

Coiling 



2 
2 
3 
3 
3 
4 
4 
4 



Total Co* 

Room 
Complete 



$1.64 
1.90 

2.34 
2.34 
2.38 
2.82 
2.86 
3.08 



In™ A t^ « !.° r Av9r »9« Window and Door Opening,. 
AMow On. Extra Roll to Keep on H.nd tor Repaid CompU* 
Cnart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 




y«fc 



^^1 





lour Living Room Looks Simply Stunning 

with this New Paper . . • 




This paper is sold only in 16-yard Double Length Rolfs, 
standard 18-inch width. But for your convenience tn 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

• 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

• — — — — — — 

574 C 610— SIDE WALL. Double 

Length Roll, 16 Yards Long. Ship. B#%j-i 

wt.2lbs I8 C 

576 C 4610— BORDER BAND. 

2% In. Wide. One Yard. Ship, wt. Mm 

loz 4 C 

576 C 678— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. __ 
wt.2Ibs I8 C 

How to Figure Pottage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Page 1 7 MONTGOMERY WARD 



AREN'T YOU PROUD OF IT?" 

"Indeed I am! And I'm proud of the money 
I saved too. I looked at papers here for weeks 
and they were all so expensive I'd about given 
up. Then I sent for Wards Sample Book and 
found they had a complete jine of the most 
beautiful papers I'd ever seen — and so reason- 
ably priced, too. 

"This imitation plaster is light and colorful 
with lots of gold in the border to reflect even 
more light. And just think, it's fadeproof and 
washable and only 9c a single roll. The paper 
for my large living room cost only $2.38. Isn't 
that a bargain? And you can buy anything 
from Wards on a Budget Plan of Monthly Pay- 
ments." See Page 5. 



SEE HOW LITTLE IT COSTS 




FOR AN ENTIRE ROOM 




Slz* of Room 


Htiahl 
Room 


Doubit 

Rolli 

Sid* Walls 


yards 

of 
Bordtf 


Doubt* 

Rolls 

Calling 


Total CoH 

Room 
Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$1.64 


10x12 ft. 


9 ft. 


5 


16 


2 


1.90 


10 x 14 ft. 


9 ft. 


6 


18 


3 


2.34 


12x12 ft. 


9 ft. 


6 


18 


3 


2.34 


12 x 14 ft. 


9 ft. 


6 


19 


3 


2.38 


12 x 16 ft. 


9 ft. 


7 


21 


4 


2.82 


.14 x 16 ft. 


9 ft. 


7 


22 


4 


2.86 


14 x lift. 


9 ft. 


8 


23 


4 


3.08 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 




"^> V: 



. — .--< — ■ -...j. &■«■*:. ■^.'■■^-a. i . v - , ^r- -...^ , -. - :^r: 




> 






if 



lour Friends Judge You By the 
Appearance of Your Home . . . 



(g)(B 



SINGLE ROLL 






This paper it (old only in 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

■' • — — — — — — — - 

DESCRIPTION AND PRICE OF PATTERN 

ON FRONT OF THIS SHEET 

» _^— — — — . 

576 C 611— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship, 
wt. 2 lbs 

576 C 361 1— BORDER BAND. 

3% In. Wide. One Yard. Ship. wt. 
I oz. 

576 C 679— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship, 
wt. 2 lbs 



18c 



18< 

How to Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 



What a thrill when they say, "What a beautiful 
bedrooml Where did you get your lovely 
Paper?" That's just what they'll say if you use 
this pattern. Flowered papers are extremely 
good this year. These delicate colors and shim- 
mering background will make bright rooms 
more cheerful or bring light into dark rooms. 
Because the colors are soft, almost any cur- 
tains will harmonize. And think how little you 
spend. Only $1.90 gives you a whole room 
covered with fadeproof, washable paper, when 
you take advantage of Wards cost cutting 
catalog selling method. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



I Slit of Room 


Height 

Room 


Double 

Rolls 

Side Watts 


Yards 

of 
Berder 


Double 
Rolls 

Ceiling 


Total Cost 
Room 

Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$1.64 


1 x 1 2 ft. 


9 ft. 


5 


16 


2 


1.90 


I0xl4ft. 


9 ft. 


6 


18 


3 


2.34 


12x12 ft. 


9 ft. 


6 


18 


3 


2.34 


12 x 14 ft. 


9 ft. 


6 


19 


3 


2.38 


1 2 x 1 6 ft. 


9 ft. 


7 


21 


4 


2.82 


14 x 16 ft. 


9 ft. 


7 


22 


4 


2.86 


14 x 18 ft. 


9 ft. 


8 


23 


4 


3.08 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 



SEE FRONT OF THIS SHEET FOR PATTERN 



Pago 18 MONTGOMERY WARD oaks 



- r- - - ■-■ - - ' ~ - •' " rr 



II Will I.. L I I I' «- ■ ■ " ■■ !■, _ .. ' „• ^1 .l"UL> I. l "l.J, 1^ J? 





HUM i , «~"««P**y««W 















^ 








H 




Are You a Sunshine Seeker? 




This mmt is sold only In 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

— — a> , , 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

" • — — 

576 C 612— SIDE WALL Double 

Length Roll, 16 Yards Long. Ship. m0%m 

wt.2lbs .... 18 C 

576 C 361 2— BORDER BAND. 

3'/ 4 In. Wide. One Yard. Ship. wt. -„ 

I oz *l C 

576 C 678— CEILING to Har- 
monize. (Not Shown) Double 
Length Rolf, 16 Yards Long. Ship. , tt . 

wt. 2 lbs. 1 

How to Figure Postage Shown on Page U 

For Budget Plan of Monthly Payments 
See Page 5 

SEE FRONT OF THIS 

Pog»l» MONTGOMERY WARD cun 



Then you'll like the sunny glow of the warm 
yellow colors in this bedroom paper. It will 
work marvels in north or east rooms that don't 
get enough light, for the lovely tones lend 
brightness to every corner. 

The colors have been brushed lightly to- 
gether and softened by a tiny all over white 
fleck, and there's just enough sheen in the sil- 
very lines of the background to make your walls 
a sparkling setting for your furniture. 

An outstanding paper, both in appearance 
and price. Only at Wards can you get such 
exceptional quality of fadeproof, washable 
paper for 9c a single roll. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



SJi« of Room 



8x10 ft. 
10 x 12 ft. 
I0xl4ft. 
12 x 12 ft. 
12 x 14 ft. 
12x16 ft. 
14 x 16 ft. 
I4xl8ft. 



Double 
Rolls 

Sidt Walls 



4 
5 
6 
6 
6 
7 
7 
8 



Yard. 

of 
Border 



14 

16 

18 

18 

19 

21 

22 

23 



Double 

Roll! 

Ceillns 



2 
2 
3 

3 
3 
4 

4 
4 



Total Co* 
Room 

Complete 



$1.64 
1.90 
2.34 
2.34 
2.38 
2.82 
2.86 
3.08 



This Chart Allows for Average Window and Door Oponlngs. 
rlZ ^' !*■ »° H t0 K "P •" Hand 'or Repair,. Complete 
Chart Showing Exact Amount of Paper Needed en Page »3. 

SHEET FOR PATTERN 




+ 









% 



*&& 



m 



et 



1 



Naturally women like Fresh, Bright Kitchens 



(f)<e 

SINGLE ROLL 



This paper is sold only In 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above Is for a single roll. 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

• • 



18< 



576 C 61 3— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship. 

wt. 2 lbs 

576 C 361 3— BORDER BAND. 
IV% in. Wide. One Yard. Ship. wt. 

I ox 

576 C 678— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. 

wt. 2 lbs 

Hew te Figure Postage Shown en Page 93 

For Budget Plan of Monthly Payments 
See Page 5 



18< 



They spend so many hours there, the surround- 
ings must be cheerful as well as efficient. This 
irregular tile and flower basket design is small, 
so you may use it in even a tiny kitchen without 
feeling crowded. Used with plain cream cur- 
tains trimmed with blue, red or rose rickrack, 
it's as gay as can be. You'll find it a pleasing 
pattern for a breakfast nook or bedroom too. 

Only 9c a single roll, but fadeproof and 
washable, features so important in wall paper, 
because you don't want your walls to become 
dingy and drab in only a few months time. 

You may include wall paper on a Budget Plan 
Order. Three dollars down, brings you any $20 
order from any of our catalogs. See Page 5. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Sin of Room 


Height 
Room 


Doubit 

Rolls 

SIdt Willi 


Yards 

of 
Boidci 


Doubit 
Rolls 

Ctilins 


Total Cost 

Room 
Compltit 


8 x 1 ft. 


8 ft. 


4 


14 


2 


$1.64 


lOx 12ft. 


9 ft. 


5 


16 


2 


1.90 


10 x 14 ft. 


9 ft. 


6 


18 


3 


2.34 


12x12 ft. 


9 ft. 


6 


18 


3 


2.34 


12 x 14 ft. 


9 ft. 


6 


19 


3 


2.38 


12 x 16 ft. 


9 ft. 


7 


21 


4 


2.82 


14 x 16 ft. 


9 ft. 


7 


22 


4 


2.86 


I4xl8ft. 


9 ft. 


8 


23 


4 


3.08 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 



SEE FRONT OF THIS SHEET FOR PATTERN 



Page 20 MONTGOMERY WARD cbaks 






* #; 




I 







%M 




*(■ 



V 








^ 



'A 



tlow Can Wards Sell Such Lovely 

Paper for 9c a Roll?" 



(S)(g 



SINGLE ROLL 






Thl* paper w told only In 16-yard Double Length Roll*, 
standard 18-inch width. But for your convenience In 
comparing the cost of Wards paper* with other*, the 
price quoted above I* for a tingle roll. 

— ——— — • — — — — — 

DESCRIPTION AND PRICE OF PATTERN 

ON FRONT OF THIS SHEET 

— ^_— — — • ______^______ 

576 C 61 4— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship. 
wt.Ilbs 18 C 

576 C 3614— BORDER BAND. 
3% in. Wide. One Yard. Ship. wt. 
lot 4* 

576 C 679— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship, 
wt. 2 lbs 



18< 

How to Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 



The customer who wrote this said, "I couldn't 
match it locally for less than 25c a single roll. 
How do you do it?" 

Here's the answer, Wards short cut selling 
methods save you money. We couldn't do it 
either, if we had a big expensive show room 
and other high selling costs. But because we 
buy direct from the Nation's leading wall paper 
mills and sell direct to millions of homes, we 
save money in every step of the way and you 
get the savings. This bedroom paper is one 
of our exceptional values, fadeproof , washable, 
fine colors and up-to-date design. 

SEE HOW LITTLE IT COSTS 
FOR AH ENTIRE ROOM 



Sli* of Room 


Height 
Room 


Double 

Roll* 

Sid* Weill 


y*rdi 
ol 

Border 


Doubit 

Relli 

Cellini 


Total Cert 

Room 
Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$1.64 


1 x 1 2 ft. 


9 ft. 


5 


16 


2 


1.90 


I0xl4ft. 


9 ft. 


6 


18 


3 


2.34 


12x12 ft. 


9 ft. 


6 


18 


3 


2.34 


12 x 14 ft. 


9 ft. 


6 


19 


3 


2.38 


1 2 x 1 6 ft. 


9 ft. 


7 


21 


4 


2.82 


14 x 16 ft. 


9 ft. 


7 


22 


4 


2.86 


I4xl8ft. 


9 ft. 


8 


23 


4 


3.08 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 



SEE FRONT OF THIS SHEET FOR PATTERN 

Page 21 MONTGOMERY WARD 



timmBitttmi^mtt$b9SmaKSimisc»0m ^ \tm i nf i rm* i m 



■>»» W M l l» ■ ■ ■ — * < ■ « 



.mi . ■ ■** > * h h - h^ iii b i ih r <*t **V * fl 





\ • -^ « v. 




N 




Sure I hung it myself. My first experience 
and I had loads of fun doing it . . . 




This paper is sold only tn 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll, 

e 

DESCRIPTION AND PRICE OF PATTERN 

ON FRONT OF THIS SHEET 

———————— • ———————— 

574 C 61 5— SIDE WALL Double 

Length Roll, 16 Yards Long. Ship. - 
wt.2lbs 18 C 

576 C 461 5— BORDER BAND. 

4 In. Wide. One Yard, Ship. wt. - 

I or 1 

576 C 678— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. « a- 
wt.2lbs 1CJ C 

How to Figure Postage Shown on Pago 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Page 22 MONTGOMERY WARD oaks 



"John is so proud of me. He thinks I should 
have all the credit, but actually it was no job at 
all. Wards instructions give you every step. 
Why, besides marking their papers for joining 
they even tell you how to match the design, and 
that's important with a bold pattern like this. 

"Don't you like the flowers combined with 
the plastic background? I do, because it gives 
color to my living room and makes every piece 
of furniture stand out in a new light. Believe 
me, I'm going to buy all my paper at Wards 
this season. Their patterns are up-to-date and 
their prices are low. Every one is non-fading. 
This one is washable, too." 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Size of Roon 


HtlgM 
Room 


Doubit 

Rolls 

Sid* Willi 


y.rd. 

of 
Border 


Doubit 
Rolls 
Oiling 


Total Co* 
Room 

Complttt 


8x10 ft. 


8 ft. 


4 


14 


2 


$1.64 


1 x 1 2 ft. 


9 ft. 


5 


16 


2 


1.90 


I0xl4ft. 


9 ft. 


6 


18 


3 


2.34 


12 x 12 ft. 


9 ft. 


6 


18 


3 


2.34 


12 x 14 ft. 


9 ft. 


6 


19 


3 


2.38 


12 x 16 ft. 


9 ft. 


7 


21 


4 


2.82 


14 x 16 ft. 


9 ft. 


7 


22 


4 


2.86 


14 x 18 ft. 


9 ft. 


8 


23 


4 


3.08 



This Chart Allows lor Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 




<i • 



• •• 



• 



• •*•• . r« 



. - M ft * ^^r ^R^^^5^ 



:*• 



- ; 



•V 



• < 






• el 



mm*- agT* , 


K V • 

4 
►tea: S^ 



L % 




\ 



.• • 



^^^L 



Amazing!— How Attractive 
Kitchens Are This Season 






SINOLI ROLL 

Ihk paper It sold only in 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

. • 

DESCRIPTION AND PRICE OF PATTERN 

ON FRONT OF THIS SHEET 

___ #> 

576 C 414— SIDE WALL Double 

Length Roll, 16 Yards Long, Ship. m Cc 

wt.2lbs IO 

574 C 4414— BORDER BAND. 

31/4 In. Wide. One Yard. Ship. wt. m € 

I 02 ■• 

574 C 479— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. - ft - 
wt.2lbs IO C 

How t* Figure Postage Shown on Page f3 

• 

For Budget Plan of Monthly Payment* 

See Page 5 

SEE FRONT OF THIS 

Page 23 MONTGOMERY WARD 



The secret of their new air is frequently wall 
paper, for kitchen papers this year are partic- 
ularly up-to-date. Gray is one of the season's 
most popular colors; so we combined it with 
colorful dots and bright flowers just to prove 
that a kitchen can be practical and cozily cheer- 
ful at the same time. Economical, too, if you 
buy from Wards catalog where prices are 
never high. You may buy wall paper on the 
Budget Plan if part of a $20 order. See Page 5. 

When you make your new curtains, edge 
them in yellow, blue or red rickrack and even 
when you get up at dawn to cook an early 
breakfast your kitchen will be bright. 

SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Stzt of Room 


Hcisht 
Room 


Doubl* 

Roll. 

Sid* Walb 


y«d> 

of 

Border 


Doubl* 
' Roll. 
Ceiling 


Total Cod 

Room 
Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$1.64 


1 x 1 2 ft. 


9 ft. 


5 


16 


2 


1.90 


10 x 14 ft. 


9 ft. 


6 


18 


3 


2.34 


12 x 12 ft. 


9 ft. 


6 


18 


3 


2.34 


12 x 14 ft. 


9 ft. 


6 


19 


3 


2.38 


12 x 16 ft. 


9 ft. 


7 


21 


4 


2.82 


I4xl6ft. 


9 ft. 


7 


22 


4 


2.86 


1 4 x 1 8 ft. 


9 ft. 


8 


23 


4 


3.08 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chert Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 






I ■ m 



J 











"V^-*_>« 







/ 



V 



i 







\1 

V.' v * 



Do You Like Brightly Colored 

Chintz Patterns?. . . 






SINCLI ROLL 






Th!$ paper is sold only In 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

* 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

576 C 617— SIDE WALL Double 

Length Roll, 16 Yards Long. Ship. « 
wt.Zlbs 21c 

576 C 4617— BORDER BAND. 

23^ In. Wide. One Yard. Ship. wt. - 1 

I ox **5 C 

576 C 680— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. #» 
wt.Zlbs ^I c 

How to Figure Postage Shown on Pago 93 

For Budget Plan of Monthly Payments 
See Page 5 

SEE FRONT OF THIS 

Pago 24 MOHTGOKEOr WABD «n 



If you do — you'll want this design. The prim 
flowers, the fresh colors, the clean clear diag- 
onal plaid background give crisp daintiness to 
a room and make it extra cheerful. 

Because the color is light and the design 
small, this pattern used in small rooms makes 
them appear larger. It will bring light to north 
or east rooms, too. Use it in bedroom, hall 
or breakfast room. You'll find it especially 
lovely with cream or ivory woodwork, blue or 
green curtains, and mahogany or early Amer- 
ican furniture. And the price is absolutely 
right, only lO'^c a single roll for fadeproof, 
washable paper. 



SEE HOW LITTLE IT COSTS 




FOR AN ENTIRE ROOM 




Six* of Room 


Heisht 
Room 


Double 

Rolls 

Sldt Walls 


Yards 

of 
Border 


Double 

Rolls 

Celling 


Tola) Coil 
Room 

Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$1.89 


1 x 1 2 ft. 


9 ft. 


5 


16 


2 


2.19 


10 x 14 ft. 


9 ft. 


6 


18 


3 


2.70 


12x12 ft. 


9 ft. 


6 


18 


3 


2.70 


12 x 14 ft. 


9 ft. 


6 


19 


3 


2.75 


12 x 16ft. 


9 ft. 


7 


21 


4 


3.26 


14 x 16 ft. 


9 ft. 


7 


22 


4 


3.30 


14 x 18 ft. 


9 ft. 


8 


23 


4 


3.56 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 




** 



.J' 







,.fc*T ^V..»,7* ^i WM 







_d 



No Dull Drab Kitchen Hours 
With Paper Like This . . . 



SH4 



6 



SINGLE ROLL 



This paper is told only In 16-yard Double Length Rolls, 
Standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above Is for a single roll. 

- m 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

— — — — — — — • — ^— — - — 

576 C 41 8— SIDE WALL. Double 
Length Roll, 16 Yards Long. Ship. 
wt. 2 lbs 

576 C 36 18— BORDER BAND. 
4 In. Wide. One Yard. Ship. wt. 
I oz 

576 C 680— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. 

wt. 2 lbs 

How to Figure Postage Shewn on Page 91 



For Budget Plan of Monthly Payments; 

See Page 5 



21< 
4J« 



2V 



Light green is so refreshing and cool looking, 
it always seems exactly right for kitchens. Par- 
ticularly when it's combined with such attrac- 
tive little scenes as is this modernized tile de- 
sign. Your kitchen will fairly sparkle if you use 
this paper and white curtains with a touch of 
blue. Or if your room is a little dark, use bright 
yellow curtains. 

If you are planning to use your extra savings 
for paint, we recommend white or oak wood- 
work. You'll find a complete line of paints on 
pages 85 to 92 of this catalog. Both paint and 
paper may be purchased on the Budget Plan. 
See Page 5 for terms. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Size of Room 


Helsht 

Room 


Double 

Rolls 

Side Walls 


Yards 

of 
Boidor 


Double 

Rolls 

Celling 


Total Cost 

Room 
Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$1.89 


10 x 12 ft. 


9 ft. 


5 


16 


2 


2.19 


I0xl4ft. 


9 ft. 


6 


18 


3 


2.70 


I2xl2ft. 


9 ft. 


6 


18 


3 


2.70 


12x14ft. 


9 ft. 


6 


19 


3 


2.75 


12 x 16 ft. 


9 ft. 


7 


21 


4 


3.26 


14 x 16 ft. 


9 ft. 


7 


22 


4 


330 


14 x 18 ft. 


9 ft. 


8 


23 


4 


3.56 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 



SEE FRONT OF THIS SHEET FOR PATTERN 

Pag. 25 MONTGOMERY WARD 



-iii- 







ygrjfBar 



■ 




&* *" 





"Have You Seen Helenas Russet and Blue 

Bedroom? It's stunning 




ThU paper is told only in 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

■ ♦ — — — — — —— 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

_— — — — — — • — i 

576 C 619— SIDE WALL. Double 
Length Roll, 16 Yards Long. Ship. 
wt.2lbs 

576 C 461 9— BORDER BAND. 

3l/ 4 In. Wide. One Yard. Ship, wt, 
I ox 

576 C 681— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. 
wt.2lbs 



2V 
4? 



21 



How to Figure Postage Shown on Pago 91 

• 

For Budget Plan of Monthly Payments 

See Page 5 



5J 



"Yes, isn't it? And she created the whole effect 
with new wall paper. Blue and russet is such an 
unusual color combination for a bedroom." 

Unusual, we'll admit, but judge for yourself 
the charm and beauty of the finished room. 
Particularly if you use your extra savings for 
new enamel for your woodwork. 

Fadeproof colors in a lovely new design, on 
heavy washable paper stock, smart color com- 
bination, and a low price. This pattern is par- 
ticularly good for large rooms where you get 
the full effect of blossoms and vines. It's nice, 
too, with mahogany furniture and light wood- 
work. And best of all, it's priced so reasonably. 



SEE HOW LITTLE IT COSTS 
FOR AH ENTIRE ROOM 



Size of Room 


HeisM 
Room 


Do libit 

Rolls 

Side Wells 


of 
Border 


Double 
Relit 

Celling 


Total Co* 

Room 
Coapide 


8x10 ft. 


8 ft. 


4 


14 


2 


$1.89 


1 x 1 2 ft. 


9 ft. 


5 


16 


2 


2.19 


I0xl4ft. 


9 ft. 


6 


18 


3 


2.70 


12 x 12 ft. 


9 ft. 


6 


18 


3 


2.70 


12 x 14ft. 


9 ft. 


6 


19 


3 


2.75 


I2xl6ft. 


9 ft. 


7 


21 


4 


3.26 


14 x 16 ft. 


9 ft. 


7 


22 


4 


3.30 


1 4 x 1 8 ft. 


9 ft. 


8 


23 


4 


3.56 



This Chart Allows for Average Window end Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 



SEE FRONT OF THIS SHEET FOR PATTERN 



Pogo 26 MONTGOMERY WARD cbaks 





if 



;> v 







^K^ 



"No Wonder You Wanted to give a Dinner. . . 

YOUR DINING ROOM LOOKS LOVELY 

"Tell us what you've dene to it. You must have 
been spending a great deal of money." 

"Indeed, I haven't. The only money I spent 
was $2. 1 9 for new wall paper." 

"Nonsense, you never bought this attractive 
paper for $2.19. I've been pricing papers for 
my living room all week and I know how much 
this kind costs." 

"But you see, I sent to Wards for mine. They 
have the very latest designs and colors in fade- 
proof, washable papers. I chose this design 
because it combines an allover background with 
interesting bits of color. It's so satisfactory 
with my furniture." 

"You know, I believe I'll get the same thing 
for my bedroom. It's just what I've been want- 
ing but thought I couldn't afford." 




This eapap Is sold only In tenant Double Length Rolls, 
Standard 18-inch width. But for your convenience In 
comparing the cost of Wards papers with others, the 
prica quoted above is for a single roll. 

" • ■ 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT O F THIS SHEET 

576 C 620— SIDE WALL Double 

Length Roll, 16 Yards Long. Ship. ~-- 

wt.2lbs 21 c 

576 C 4620— BORDER BAND. 

2% In. Wide. One Yard. Ship. wt. mi, 
I oz. Hp 

576 C 682— CEILING to Hor- 

monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. 
wt.2lbs 21 C 

How to Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Page 27 MONTGOMERY WARD 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



She of Room 



8x10 ft. 
10 x 12 ft. 
I0xl4ft. 
12 x 12 ft. 
12 x 14 ft. 
12 x 16 ft. 
I4xl6ft. 
I4xl8ft. 



H.loht 
Room 



8 ft. 

9 ft. 
9 ft. 
9 ft. 
9 ft. 
9 ft. 
9 ft. 
9 ft. 



Doubl* 

RolU 

Side Well. 



4 
5 
6 
6 
6 
7 
7 
8 



Yards 

of 
Border 



Double 

Rolls 

Ceiling 



Total Cost 
Room 

Complete 



14 
16 
18 
18 
19 
21 
22 
23 



2 


$1.89 


2 


2.19 


3 


2.70 


3 


2.70 


3 


2.75 


4 


3.26 


4 


3.30 


4 


3.56 



TK s Chart A lows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chert Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 



■■■■■Mil^BB^HiH^M 





• m m • •■ 



Lit 



T .* 






••• » 



A i .v 



/ 







Here's how you can make your 
bedroom Twice As Attractive 



SINGLE ROLL 

*#» J 9 



This paper is sold only in 16-yard Double Length Rolls, 
standard 1 8-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

- • — — — ■—■—— — - 

DESCRIPTION AND PRICE OP PATTERN 
ON FRONT OF THIS SHEET 

576 C 621— SIDE WALL Double 

Length Roll, 16 Yards Long. Ship. *%«~ 

wt. 2 lbs 21 C 

576 C 4621— BORDER BAND. 

2'/ 2 In. Wide. One Yard. Ship. wt. M \ m 

i oz. 4r 

576 C 680— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. 

wt.libi 21 e 

How fo Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Page 28 MONTGOMERY WARD cbaks 



Paper it with this ultra-smart flowered pattern. 
Floral designs are the decorator's delight this 
season and this one is especially nice with its 
silvery gray lattice, crisp flowers and matching 
border. The artist who drew it for Wards 
studied many expensive papers before creat- 
ing this design which we produced to sell for 
only 1 ! / 2 c a single roll. 

Of course, it's fadeproof and washable and 
printed on fine fresh paper stock to last for 
years. If your bedroom is 10 by 12 feet, paper 
for the whole room wiH cost only $2. 1 9. 



SEE HOW LITTLE IT COSTS 




FOR AN ENTIRE ROOM 




Six* of Room 


Height 
Room 


Double 

Roll. 
SidtWall. 


Yards 

of 
Border 


Double 

Rolli 

Ceiling 


Total Co* 
Room 

Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$1.89 


10 x 12 ft. 


9 ft. 


5 


16 


2 


2.19 


10 x 14 ft. 


9 ft. 


6 


18 


3 


2.70 


12 x 12 ft. 


9 ft. 


6 


18 


3 


2.70 


12 x 14 ft. 


9 ft. 


6 


19 


3 


2.75 


12 x 16ft. 


9 ft. 


7 


21 


4 


3.26 


14 x 16 ft. 


9 ft. 


7 


22 


4 


3.30 


14x18 ft. 


9 ft. 


8 


23 


4 


3.56 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 




^> 






lour BedroomWill Glow with Light and Color 
If You Choose This Flowered Design . • . 



SINGH ROLL 



This paper h sold only tn 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

a> 

DESCRIPTION AND PRICE OF PATTERN 

ON FRONT OF THIS SHEET 

— — — — « 



576 C 622— SIDE WALL. Double 
Length Roll, 16 Yards Long. Ship. 
wt. 2 lbs 

576 C 4622— BORDER BAND. 

23^ In. Wide. One Yard. Ship. wt. 
I oz 

576 C 681— CEILING to Her- 

monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship, 
wt. 2 lbs 



21« 
4* 



21 

Hew to Figure Postage Shown on Page ft 

For Budget Plan of Monthly Payments 
See Page 5 



Because the predominating colors are yellow 
and a salmon tinted pink, this pattern will bring 
sunshiny reflections to your darkest room. The 
slender stemmed flowers, silvery fronds and 
soft background are refreshing as a summer 
breeze, and the dark brown leaves are a new 
color accent this season. Its beauty is lasting 
too, for the colors are fadeproof and the sur- 
face washable. 

A large room, 10 by 14 feet will cost only 
$2.70 for side wall, ceiling and border. You 
may buy your paper on the Budget Plan if you 
include it as part of a $20 order from any of 
our catalogs. See Page 5 for Budget Plan. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Size of Room 


Hclsht 

Room 


DoubU 

Roils 

Side W«IU 


ol 

Border 


DoubU 

Rolls 

Ctilins 


Total Co* 
Room 

Complete 


8xl0ft. 


8 ft. 


4 


14 


2 


$1.89 


10 x 12 ft. 


9 ft. 


5 


16 


2 


2.19 


I0xl4ft. 


9 ft. 


6 


18 


3 


2.70 


12 x 12 ft. 


9 ft. 


6 


18 


3 


2.70 


12 x 14 ft. 


9 ft. 


6 


19 


3 


2.75 


12 x 16 ft. 


9 ft. 


7 


21 


4 


3.26 


14x16 ft. 


9 ft. 


7 


22 


4 


3.30 


14 x 18 ft. 


9 ft. 


8 


23 


4 


3.56 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 



SEE FRONT OF THIS SHEET FOR PATTERN 

Pag. 29 MONTGOMERY WARD 




mmm m i' 





s 










rive Thousand Women Voted 
"Yes" on this Wall Paper . . . 



h sHA 6f 

Q(D1® 

SINOU ROLL 

o« t^r 



Tkls paper is told only in 16-yard DoubU Length Rolls, 
Standard 18-inch width. But for your convenience In 
comparing the cost of Wards papers with others, the 
price quoted above Is for a single roll. 

• 

DESCRIPTION AND PRICE OF PATTERN 

ON FRONT OF THIS SHEET 

— • — . 

57* C 623— SIDE WALL Double 

Length Roll, 16 Yards Long. Ship. ^ mm 

wt.2lbs . 21 C 

576 C 3623— BORDER BAND. 

3|£ In. Wide. One Yard. Ship. wt. -,„ 

I oi 4s c 

576 C 682— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. 

wt.2lbs 21 C 

How to Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Pago 30 MONTGOMERY WARD oaks 



. . . because they wanted something conven- 
tional but not out-of-date, something combin- 
ing the beautiful with the practical. They've 
written us dozens of letters praising the rich 
leaf colors, the sparkling metallic lines, and the 
blending background. They're especially 
pleased because their paper is printed with 
non-fading colors on fine stock and is washable, 
too. And they're even more pleased over the 
price. 

You'll find it effective for living room, dining 
room or hall, where it blends particularly well 
with plain draperies, rugs and upholstery. Like 
all Ward papers, it is priced to save you l/ 3 
to '/ 2 . Buy on the Budget Plan; see Page 5. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Size of Room 


Height 


Double 
Rolls 


Yards 

ol 


Double 
Rolls 


ToUl Ceil 




Room 


Sid. Walls 


Border 


Ceiling 


Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$1.89 


10 x 12 ft. 


9 ft. 


5 


16 


2 


2.19 


10 x 14 ft. 


9 ft. 


6 


18 


3 


2.70 


12 x 12 ft. 


9 ft. 


6 


18 


3 


2.70 


12 x 14 ft. 


9 ft. 


6 


19 


3 


2.75 


12 x 16ft. 


9 ft. 


7 


21 


4 


3.26 


14 x 16 ft. 


9 ft. 


7 


22 


4 


3.30 


14 x 18 ft. 


9 ft. 


8 


23 


4 


3.56 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 











I 



# 



>*"■ 

^ 



J 







A- 



•#i 




^ 













^ 



^1 




1M either Time nor Sun will Mar the 
Beauty of this Flowered Design 



SINGLI ROLL 

4r\ FA t>* 



Hits paper is sold only In 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 



DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

■ • — — — ^— — 

576 C 624— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship. 
wt. 2 lbs 

576 C 4624— BORDER BAND. 

2l/$ In. Wide. One Yard. Ship. wt. 
I oz 

576 C 681— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. 

wt. 2 lbs 

How to Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 



21c 

4jc 

21c 



. • . For it's fadeproof and washable, features 
necessary for permanent loveliness and real 
economy in wall paper. You may use it in a 
bedroom where the sun streams in all day long, 
and when you clean house again, you'll find you 
can move your pictures and furniture without 
finding a single faded streak. 

The harmonious use of brightly colored flow- 
ers and the diamond shaped dots are distinctly 
new style. You'll find that the creamy back- 
ground will harmonize with your furniture and 
give your room an ever fresh appearance. It 
doesn't cost much, either, only $2.19 for a 
room, 1 by 12 ft., including border and ceiling. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



SJx« of Room 


Hcishl 
Roe. 


Doubl* 

Rollt 
Side Wells 


Yards 
of 

Border 


Doubl* 

Rolls 

Ceiling 


Total Cert 
Room 

Complete 


8 x 1 o ft. 


8 ft. 


4 


14 


2 


$1.89 


1 x 1 2 ft. 


9 ft. 


5 


16 


2 


2.19 


10 x 14 ft. 


9 ft. 


6 


18 


3 


2.70 


12 x 12 ft. 


9 ft. 


6 


18 


3 


2.70 


12 x 14 ft. 


9 ft. 


6 


19 


3 


2.75 


12 x 16 ft. 


9 ft. 


7 


21 


4 


3.26 


14 x 16 ft. 


9 ft. 


7 


22 


4 


3.30 


I4x 18 ft. 


9 ft. 


8 


23 


4 


3.56 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 



SEE FRONT OF THIS SHEET FOR PATTERN 

Page 31 MONTGOMERY WABD «»u 




IHHMIMi 



*ri 



T 




he Season's Smartest Embossed Plaid 

Priced to Save You % 

Only once in a lifetime will you find a value like 
this — one of the season's brand new patterns— 
in a perfectly heavenly color — at just 12c a 
singe roll. If you compare prices, you'll see why 
we consider it one of the very best bargains in 
our entire selection. 

It is designed for the woman who wants 
something smart, right up to the minute, novel, 
yet in perfect taste. It fulfills all these require- 
ments — at only about one-third the price you 
would ordinarily expect to pay. 

Use it in a bedroom with light furniture or 
dark. Its dusky peach and silver blends to a 
warm, luscious pink. And most satisfying of all 

This paper is .old only in le-y.rd Double Length Roll,, ~ !t wHI be P th ' S MiqhtilA freshneSS becaUSO 

standard 18-inch width. But for your convenience in ft IS Non-Fading and Washable. 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

■ ' • • 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

■ • — — — — ^— 

576 C 900— SIDE WALL. Double 
Length Roll, 16 Yards Long. Ship. ^ 
wt. 2 lbs. 8 ox 24« 

576 C 4900— BORDER BAND. 

2l/ 4 In. Wide. One Yard. Ship. wt. - 

I oz 5« 

576 C 680— CEILING to Har- 
monize. Double Length Roll, 16 ^_ 
Yards Long. Ship. wt. 2 lbs 21 c 

How to Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Pago 31 A MONTGOMERY WARD wmm 



SEE HOW LITTLE IT COSTS 




FOR AN ENTIRE ROOM 




Slzt of Room 


H.lsht 
Room 


Double 

Roll. 

Sid* W.ll» 


Yard. 

of 
Bordtt 


Double 

Roll* 

Coiling 


Total Cert 
Room 

Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$2.08 


10 x 12 ft. 


9 ft. 


S 


16 


2 


2.42 


10 x 14 ft. 


9 ft. 


6 


18 


3 


2.97 


12 x 12 ft. 


9 ft. 


6 


18 


3 


2.97 


12 x 14 ft. 


9 ft. 


6 


19 


3 


3.02 


12 x 16 ft. 


9 ft. 


7 


21 


4 


3.57 


14 x 16 ft. 


9 ft. 


7 


22 


4 


3.62 


14 x 18 ft. 


9 ft. 


8 


23 


4 


3.91 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 




^x, 






jl ind Out for Yourself how Autumn 

Tints Spread Beauty . . . 



SH4 




flIMOll ROLL 






This paper it told only In 16-yard Double Length Rotk, 
standard 18-Inch width. But for your convenience In 
comparing the cost of Wards papers with others, the 
,>rice quoted above Is for a single roll. 

— — — — — — * 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

576 C 625— SIDE WALL Double 

Lengfh Roll, 16 Yards Long. Ship. *±mm 
wt.2ibs .... 25 C 

576 C 4625— BORDER BAND. 

3l/ 4 In. Wide. One Yard. Ship, wt. - 

I ox. 5 

576 C 633— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. 

wt.2lbs 25* 

Hew to Figure Postage Shewn en Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Page 32 MONIGOMEHY WARD cbaks 



Those who love the glowing colors of the au- 
tumn woods will like this paper because the vivid 
leaves, burnished with gold, recapture all the 
glories of this season. Drawn and colored espe- 
cially for Wards, this pattern embodies all the 
good things of older leaf designs and adds 
such new features as heavy gold outlines and a 
blending background. All this riotous color is 
non-fading and washable; so it will last for 
years. It's inexpensive too; only 1 2J/2C * roll. 

If you use rust, gold or green in your 
draperies and upholstery, mahogany furniture, 
cream or ivory woodwork and a plain rug, you'll 
have an unusually charming living room, dining 
room or hall. 

SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Size of Room 


Height 
Room 


Double 

Rolls 

Side Walls 


yirds 
of 

Border 


Double 

111 
Ceiiln. 


Total Cost 

Room 
Complete 


8x10ft. 


8 ft. 


4 


14 


2 


$2.20 


I0xl2ft. 


9 ft. 


5 


16 


2 


2.55 


10 x 14 ft. 


9 ft. 


6 


18 


3 


3.15 


12 x 12 ft. 


9 ft. 


6 


18 


3 


3.15 


12 x 14 ft. 


9 ft. 


6 


19 


3 


3.20 


12 x 16 ft. 


9 ft. 


7 


21 


4 


3.80 


14 x lift. 


9 ft. 


7 


22 


4 


3.85 


14 x 18 ft. 


9 ft. 


8 


23 


4 


4.15 



This Chart Allows lor Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 















■■■■■■■■IHBHJ 


A 




b ■ 




@fcSi 




fe 


1 






* 




Mr 

V A 


*> 


* 



i Look Into My Bedroom Every Time 

I Pass the Door . . . 




This paper is sold only in 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

• 

DESCRIPTION AND PRICE OF PATTERN 

ON FRONT OF THIS SHEET 

• i^ __ 

576 C 624— SIDE WALL Double 

Length Roll, 16 Yards Long. Ship. *%e* 

wt. 2 lbs 25 c 

576 C 4626— BORDER BAND. 

2(/g in. Wide. One Yard. Ship. wt. m c 

I oi a 

576 C 684— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. _ 

wt.iibs 25 c 

How to Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THI 

Page 33 MONTGOMERY WARD cbaks 



"It's so quaint and perky with its new paper, I 
can't help stopping to admire it. And it's so 
different from any paper I've ever had before." 

This paper is different, isn't it? Prim tulips 
framed in green and cream diamonds, a con- 
ventional border, unusual colors. It's different in 
another way too, for it's printed with excellent 
fadeproof colors on heavy, washable paper 
stock, yet is only H^c a single roll. Very dif- 
ferent in price from the usual 60c a roll for 
paper of this quality. 

Just the thing for bedrooms, sewing rooms, 
breakfast nooks or children's rooms. Best in a 
small room where the design shows up to ad- 
vantage, but good in any average sized room. 

SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Siie of Room 


Height 
Room 


DoubL 

Rolls 

Sid* Walls 


y.rds 

of 
Bolder 


Double 

Rolls 

Ceilins 


Total Cost 
Room 

Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$2.20 


10 x 12 ft. 


9 ft. 


5 


16 


2 


2.5S 


10 x 14 ft. 


9 ft. 


6 


18 


3 


3.15 


12x12 ft. 


9 ft. 


6 


18 


3 


3.15 


12x14 ft. 


9 ft. 


6 


19 


3 


3.20 


12 x 16 ft. 


9 ft. 


7 


21 


4 


3.80 


1 4 x 1 6 ft. 


9 ft. 


7 


22 


4 


3.85 


14 x 18 ft. 


9 ft. 


8 


23 


4 


4.15 



This Chart Allows for Average Window and Door Openings* 
Allow One Extra Roll to Keep on Hand fc/ Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

S SHEET FOR PATTERN 



* Don't You Love Jean's New Paper? 

I'm Going to Ask Her Where She Bought It" 




This paper is told only In 16-yard Double Length Rolfs, 
standard 18-inch width. But for your convenience In 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roH. 



DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

576 C 627— SIDE WALL. Double 
Length Rod, 16 Yards Long. Ship. 
wt.2lbs 

576 C 4627— BORDER BAND. 
2% In. Wide. One Yard. Ship. wt. 

I OX. 

576 C 685— CEILING to Har- 
monize. (Not Shown) Double 
Length Rolf, 16 Yards Long. Ship. 
wt.2Hx 



25 c 
25 c 



How to Figure Postage Shown or Pago 93 

For Budget Plan of Monthly Payments 
See Page 5 



"I did ask her. She sent to Wards. See, I bor- 
rowed her Sample Book and I'm going to have 
new paper, too. This adorable blue bedroom 
pattern costs only I2'/2C a single roll and it's 
absolutely the latest thing." 

Of course it is. The white pin dot back- 
ground is one of the season's newest ideas and 
the pastel flowers with white leaves are being 
used by the smartest decorators. The pattern 
from which this was reproduced tost 75c a roll, 
but Wards is just as fine in color, design and 
quality and sells for only I2|/2 C a single roll. 
Wards pattern is just enough different to be 
original. You'll not find it anywhere else. And, 
of course, it's non-fading and washable. 



SEE HOW LITTLE IT COSTS 




FOR AN ENTIRE ROOM 




Six* of Room 


H«iaM 
Room 


DouW. 

Rolli 

SW«W«lh 


el 

Bocd-M 


Doable 
Kelts 
Oiling 


Total Co* 
Keen 

ComplcU 


1 1 10 ft. 


eft. 


4 


14 


2 


$2.20 


10 x 12 ft. 


9 ft. 


5 


16 


2 


2.55 


10 x 14 ft. 


9 ft. 


6 


18 


3 


3.15 


12 x 12 ft. 


9 ft. 


6 


18 


3 


3.15 


12 x 14 ft. 


9 ft. 


6 


19 


3 


3.20 


12 x 16 ft. 


9 ft. 


7 


21 


4 


3.80 


14 x 16 ft. 


9 ft. 


7 


22 


4 


3.85 


14 x 18 ft. 


9 ft. 


8 


23 


4 


4.15 



This Chart Allows lor Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Headed on Page 93. 



SEE FRONT OF THIS SHEET FOR PATTERN 



Pog« 34 MONTGOMERY WARD cbaks 











• 
























A 












▲ 


^F 







- 









w 



4 



4 



■ - 







Ejvery Year More Women Select Wards 
Wall Papers for Their Homes Because ... 



4^ H4 V 




SINGLE ROLL 






This paper is sold only tn 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 



25* 



DESCRIPTION AND PRICE OF PATTERN 

ON FRONT OF THIS SHEET 

— — — ^— ^— • ■ 

576 C 628— SIDE WALL. Double 
Length Roll, 16 Yards Long. Ship. 
wt.2lbs 

576 C 4628— BORDER BAND. 

3'/| In Wide. One Yard. Ship. wt. 
I ox. 

576 C 684— CEILING to Her- 
moniie. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship, 
wt. 2 lbs 



25< 



How to Figure Postage Shown on Pago 93 

For Budget Plan of Monthly Payments 
See Page 5 



Wards papers have all the qualities of expen- 
sive papers except the high prices . . . Beauty of 
design and color, fine paper stock and non-fad- 
ing tones. This pattern was drawn and colored 
especially for Ward customers this season. The 
design is ultra-modern with black and silver 
vases brimming with unfading flowers on a 
cream background. 

You'll find this pattern adapts itself to bed- 
room, breakfast room or hall furnishings. It 
blends especially wed with green or rust dra- 
peries and golden oak furniture. 

Use your extra savings for fresh paint or 
enamel for your woodwork. You'll find a com- 
plete line on Pages 85 to 92 of this catalog* 



SEE HOW LITTLE IT COSTS 




FOR AN ENTIRE ROOM 




She of Room 


Height 

of 
Rosrs 


Double 

Rolls 

Sid* WelU 


Yards 

of 
Border 


Double 

Kolll 

Celling 


Totel Co* 
Roon 

Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$2.20 


10x12 ft. 


9ft. • 


5 


16 


2 


2.55 


I0xl4ft. 


9 ft. 


6 


18 


3 


3.15 


12 x 12 ft. 


9 ft. 


6 


ID 


3 


3.15 


12 x 14 ft. 


9 ft. 


6 


19 


3 


3.20 


12 x 16 ft. 


9 ft. 


7 


21 


4 


3.80 


14 x 16 ft. 


9 ft. 


7 


22 


4 


3.85 


14x18 ft. 


9 ft. 


8 


23 


4 


4.15 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 



SEE FRONT OF THIS SHEET FOR PATTERN 



Poge 35 MONTGOMERY WARD 



You May Choose This Pattern 

With Confidence 




SINGLI ROLL 







V 



FA*> 



This paper ts told only In 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience In 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

■ • — — — — — — — 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 



576 C 629— SIDE WALL. Double 
Length Roll, 16 Yards Long. Ship. 
wt.2lb$ 

576 C 3629— BORDER BAND. 

35/ 8 In. Wide. One Yard. Ship. wt. 
I oi .... 

576 C 684—CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. 
wt.2lbs 



25< 



5c 



25c 



How to Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 



Thousands of Ward customers have already se- 
lected this spring tinted, green paper, for they 
know its soft background, pastel flowers and 
delicate tracery of stems will bring crisp cool- 
ness to their bedrooms. We particularly rec- 
ommend it for south or west rooms that get lots 
of sun. Don't worry about losing any of the 
lovely colors. Wards papers are all non-fading, 
and this pattern is washable, too. 

We know thousands of other women will 
choose it this year for its beauty of design and 
color and for its low price. 

A whole room 10 by 12 feet in size costs 
only $2.55 for side wall, ceiling and border. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



She of Room 


Height 
Room 


Doubit 

Rolls 

Sid* WalU 


Yaidi 

of 
Border 


Double 

Rolls 

Ceiling 


Total Cost 

Room 
Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$2.20 


1 x 1 2 ft. 


9 ft. 


5 


16 


2 


2.55 


I0xl4ft. 


9 ft. 


6 


18 


3 


3.15 


12 x 12 ft. 


9 ft. 


6 


18 


3 


3.15 


12 x 14 ft. 


9 ft. 


6 


19 


3 


3.20 


I2xl6ft. 


9 ft. 


7 


21 


4 


3.80 


14 x 16 ft. 


9 ft. 


7 


22 


4 


3.85 


14 x 18 ft. 


9 ft. 


8 


23 


4 


4.15 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 



SEE FRONT OF THIS SHEET FOR PATTERN 



Page 34 MONTGOMERY WARD cbaks 






^ 



amsmmamigissm* 









' 



^ 




\ 



<*— • 




/ 



■> 



J 



■H 



j 



All Set for Happy Kitchen Hours? 



^► SH4 *< 




SINGH ROLL 



This paper Is told only In 16-yard Double Length Rolls, 
standard 18-inch width. But lor your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

■ . • — — _. __ 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

■ ■ • — — 

576 C 630— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship. _ _ 

wf.2lbs 25 c 

576 C 4630— BORDER BAND. 

2»/ 2 In. Wide. One Yard. Ship. wt. - 

I 02 .... 5 C 

576 C 685— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. 

wt.2lbs . 25 c 

How to Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Pago 37 MONTGOMERY WARD 



You will be if you put this modern onyx tile on 
your walls. If you remember the old-time dull 
drab kitchen, you'll appreciate the sparkle and 
life of this design. A modern variation of onyx 
tile with great dashes of silver intensifying the 
light colors. Fadeproof and washable, two fea- 
tures particularly important for kitchen paper. 
Economical, too, a feature of all Wards papers. 

It will make your kitchen bright and cheerful, 
particularly if you combine it with ivory or tan 
woodwork and crisp white curtains with colored 
ball fringe. If you want to be even more mod- 
ern, paint your woodwork blue or green. See 
pages 85 to 92 for a complete line of paints. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Six«ofRoon 


Height 


Doubit 

RolU 


y«di 

of 


Double 
Rolli 


Total Coil 
Room 




Room 


Sid* Walls 


Border 


Ceiling 


Complete 


8x10ft. 


8 ft. 


4 


14 


2 


$2.20 


IOx 12 ft. 


9 ft. 


5 


16 


2 


2.55 


10 x 14 ft. 


9 ft. 


6 


18 


3 


3.15 


12 x 12 ft. 


9 ft. 


6 


18 


3 


3.15 


12 x 14ft. 


9 ft. 


6 


19 


3 


3.20 


12 x 16 ft. 


9 ft. 


7 


21 


4 


3.80 


14 x 16 ft. 


9 ft. 


7 


22 


4 


3.85 


14 x 18 ft. 


9 ft. 


8 


23 


4 


4.15 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chert Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 



V mm ■ " ><w V^ar.*xiT* V» 



V, »> «a »' ' ^w kV V W ^i 



MM 



* »«w> ^w « *.» *%*- S#**i«f*ii- N* V ■* urn* Star 






MtSfrMfrH^ 



„ « 'A- 







Vs 










Dear Nancy — I've Finally Found Just the 

Paper for My Bedroom 




This paper is sold only in 16-yard Double Length Roils, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above Is for a single roll. 

— • 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

576 C 631— SIDE WALL Double 
Length Roll, 1 6 Yards Long. Ship. ^ _ 
wt.2lbs . 25c 

576 C 4631— BORDER BAND. 

2</ 8 In. Wide. One Yard. Ship. wt. 

■ °* 5c 

576 C 685— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. 

wt.2ibs 25c 

Hew to Figure Postage Shews on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Page 38 MONTGOMERY WARD 



"It was so simple, too. Wards Sample Book 
solved the problem. I wanted a flowered de- 
sign with color, but not too large a pattern and 
I found fust the thing, — quaint little nosegays 
of bright flowers on a background of green and 
ivory diamonds with silver leaves. The colors 
are grand for my bedroom — they're so cool 
and fresh looking. 

"And best of all, I saved so much on the 
paper (it was only $2.55) I had money enough 
for new ivory colored curtains and rose dra- 
peries. When you come you'll see how lovely it 
all looks. 

Affectionately, 
Betty 
"P.S. — Just think, my paper is non-fading 
and washable. Isn't that marvelous?" 



SEE HOW LITTLE IT COSTS 




FOR AN ENTIRE ROOM 




Six* of Room 


Rooi» 


Doubl* 

RelU 

SU.W.ISj 


y«d» 

of 
leidtr 


Double 
Roll! 
CciUaf 


Tout Co* 

Room 
Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$2.20 


10 x 12 ft. 


9 ft. 


5 


16 


2 


2.55 


10 x 14 ft. 


9 ft. 


6 


18 


3 


3.15 


12x12 ft. 


9 ft. 


6 


18 


3 


3.15 


12 x 14 ft. 


9 ft. 


6 


19 


3 


3.20 


12 x 16 ft. 


9 ft. 


7 


21 


4 


3.80 


I4xl6ft. 


9 ft. 


7 


22 


4 


3.85 


14 x lift. 


9 ft. 


8 


23 


4 


4.15 



This Chert Allows for Average Window end Door Openings. 
Allow One Extra RoH to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 



3T" 






I 4 











Llow Much for a Brand New Room? 
Only *2.20 when you buy this Paper 



***"**<< 




SINGH ROLL 



This paper u sold only fn 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll, 

__ -_.___ a> 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

■ • ■ 

576 C 632— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship, 
wt. 2 lbs 

576 C 4632— BORDER BAND. 

2l/ 2 In. Wide. One Yard. Ship, wt. 

I 02 

576 C 684— CEILING to Har- 
monize. (Not Shown) D o u b le 
Length Roll, 16 Yards Long. Ship, 
wt. 2 lbs 



25c 
5< 



25< 

How to Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 



Now Wall Paper does the trick. Creates an 
entirely different room right under your eyes. 
Changes the appearance of your rugs, drap- 
eries and furniture. 

Perhaps you have a flower pattern on your 
walls now, but you want a change and you don't 
want to spend a lot of money. Then here's the 
answer! Tailored plaid, suitable for any room 
in the house. New in design; colors entirely 
different, fadeproof, washable and only 12'^c 
a single rolll Can't you just see how changed 
your room will be, with almost no expense? 
And, it will last for years, too. 



SEE HOW LITTLE IT COSTS 




FOR AN ENTIRE ROOM 




Sin el Room 


Height 
Room 


Doubit 

Rolls 
Sid* Wills 


y«d. 

of 

Boid«r 


Double 

Rolls 

Ctillni 


Total Cost 

Room 
Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$2.20 


10x12 ft. 


9 ft. 


S 


16 


2 


2.55 


10 x 14 ft. 


9 ft. 


6 


18 


3 


3.15 


12x12 ft. 


9 ft. 


6 


18 


3 


3.15 


12 x 14 ft. 


9 ft. 


6 


19 


3 


3.20 


12x16 ft. 


9 ft. 


7 


21 


4 


3.80 


14 x 16 ft. 


9 ft. 


7 


22 


4 


3.85 


14 x 18 ft. 


9 ft. 


8 


23 


4 


4.15 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 



SEE FRONT OF THIS SHEET FOR PATTERN 



Peg* 39 MONTGOMERY WARD «aks * 



&M ' " 





w 



** «p 




IVl jj Your Kitchen 




This paper is sold only in 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

■ ■ • 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

■ ■ • ■ 

576 C 633— SIDE WALL. Double 

Length Roll, 16 Yards Long. Ship. - m 

wt.2ibs 25c 

576 C 4633— BORDER BAND. 

iy % In. Wide. One Yard. Ship. wt. 

1 o* 5c 

576 C 685— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. 

wt. 2 ibs 25c 

How to Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Pago 40 MONTGOMERY WARD cbaks 



Looks Ship-Shape with 
Your New Paper . . . " 

"Yes, doesn't it? It was so economical too. 
This delightful pattern is only l2!/ 2 c a single 
roll in Wards New Sample Book. 11 

A new pattern this season! sold only by 
Wards. One of the very latest scenic tile ef- 
fects with sail boats, light houses and blue stars 
on a white background with a matching futur- 
istic border. Light grey outlines give a soft 
effect. Printed with non-fading, washable col- 
ors on good quality paper stock. 

It's a nice design for a bathroom, too. Or 
you might use it in a child's room with excellent 
results. You'll think of dozens of different color 
schemes that will harmonize beautifully with the 
colors and design of this pattern. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Sizo of Room 


Height 

of 
Room 


Doubl* 

Rolli 
Sidt Willi 


Yards 
of 

Border 


Double 

Rolls 

Ceiling 


Total Cod 
Room 

Complete 


8 x 1 ft. 


8 ft. 


4 


14 


2 


$2.20 


10x12 ft. 


9 ft. 


5 


16 


2 


2.55 


I0xl4ft. 


9 ft. 


6 


18 


3 


3.15 


12 x 12 ft. 


9 ft. 


6 


18 


3 


3.15 


12 x 14 ft. 


9 ft. 


6 


19 


3 


3.20 


12 x 16 ft. 


9 ft. 


7 


21 


4 


3.80 


14 x 16 ft. 


9 ft. 


7 


22 


4 


3.85 


14 x 18 ft. 


9 ft. 


8 1 


23 


4 


4.15 



This Chart Allow* for Average Window and Door Openings, 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 



3U* 





T 

1 Remember When I Couldn't Buy Paper 
Like This for Less Than 75c a Roll" 



4** HA *< 




SINGH ROLL 






This paper is told only In 16-yard Doublo Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the co$t of Wards papers with others, the 
price quoted above is for a single roll. 
— a> 

DESCRIPTION AND PRICE OF PATTERN 

ON FRONT OF THIS SHEET 

• . — — 

574 C 634— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship. — _ 
wt.2lbs ..... 25 c 

576 C 4634— BORDER BAND. 

3'/ 4 In. Wide. One Yard. Ship. wt. . 

I ox, 5* 

576 C 683— CEILING to Har- 
mortize. {Not Shown) Double 
Length Roll, 16 Yards Long. Ship. 

w+.2lbs . . 25 c 

How to Figure Postage Shown on Page 93 

For Budget Plan of Monthly Payments 
See Page 5 

SEE FRONT OF THIS 

P««t 41 MONTGOMEET WABn 



. . . WROTE ONE OF OUR CUSTOMERS 

"The stunning colors brushed with gold 
and silver changed my living room from 
a dull somber place to one of bright 
beauty. It's a wonderful buy at I2|/2C a 
roll, for it looks much more expensive. I 
wish you could see how different my room 
looks. I have dark brown draperies and 
brown and green on my furniture and the 
colors blend perfectly with this paper. 11 

You may want to use this in your liv- 
ing room or dining room with entirely dif- 
ferent colors, draperies and furniture and 
it will be just as nice, for the colors are so 
harmonious. It's Washable and Fade- 
proof, too. 

SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 





H.I.M 


Doublt 


y«rd> 


Doublo 


Total Cod 


ShoolRooa 


Rolls 


of 


Rollt 


Roo. 




Room 


SldtWilb 


Border 


Ceiling 


Conplot* 


8 x 1 ft. 


8 ft. 


4 


14 


2 


$2.20 


10 x 12 ft. 


9 ft. 


5 


16 


2 


2.55 


10 x 14 ft. 


9 ft. 


6 


18 


3 


3.15 


12x12 ft. 


9 ft. 


6 


18 


3 


3.15 


12 x 14 ft. 


9 ft. 


6 


19 


3 


3.20 


12 x 16 ft. 


9 ft. 


7 


21 


4 


3.80 


14 x 16 ft. 


9 ft. 


7 


22 


4 


3.85 


14 x 18 ft. 


9 ft. 


8 


23 


4 


4.15 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page $3. 

SHEET FOR PATTERN 



$ 





I .♦. 






K 



■■I 



&LM 



•*«jfirtfe •*• * •*• ' 






.». 










We found this quaint colonial design in an 

old New England Mansion . . . 



^r^^Xrt^SBJT"^^^^^ 







This paper is sold only in 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 
t> . 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

576 C 635— SIDE WALL Double 

Length Roll, 16 Yards Long. Ship, *±** m 

wt.2lbs 30 C 

576 C 4635— BORDER BAND. 

2l/ 8 In. Wide. One Yard. Ship. wt. _ \ r 

lot 5f 

576 C 686— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. ^ A 
w*.2lbs.... 30 C 

How to Figure Postage Shown on Page 91 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Page 42 MONTGOMERY WARD oaks 



It had been there over one hundred years and 
its old-fashioned charm was so appealing we 
decided to reproduce it for you as a back- 
ground for early American furniture. 

Our Decorating Department used this pat- 
tern with maple furniture and created the 
charming room you see in the sketch. However, 
you'll find the pattern just as pretty when used 
with mahogany furnishings. It's delightful, too, 
for an entrance hall or a child's room, and the 
price is as satisfactory as the pattern. 

Remember, the colors will remain perma- 
nently lovely, for like all Wards Wall Papers, 
this is non-fading. Washable, too, so you may 
keep it clean and fresh. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Size of Room 


Height 
Room 


Doubit 

Rolls 

Sldt Walls 


Yard. 

of 
Border 


Doubit 

Roll! 
Ceilins 


Total Cost 

Room 
Complete 


8x10ft. 


8 ft. 


4 


14 


2 


$2.57 


lOx 12 ft. 


9 ft. 


5 


16 


2 


2.98 


I0xl4ft. 


9 ft. 


6 


18 


3 


3.69 


12x12 ft. 


9 ft. 


6 


18 


3 


3.69 


12 x 14 ft. 


9 ft. 


6 


19 


3 


3.75 


12 x 16 ft. 


9 ft. 


7 


21 


4 


4.46 


14 x 16 ft. 


9 ft. 


7 


22 


4 


4.51 


I4xl8ft. 


9 ft. 


8 


23 


4 


4.87 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 



o 






gd i ^^^a ^.a.^jag ^g y a 'g s i 




ess 



♦ 



CSN 



<*> 



J ! 











"Isn't This Paper Marvelous?" 




Tnfs paper is sold only In 16-yard Double Length Rolfs, 
standard 18-inch width. But for your convenience 1ft 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

■ • ■ 

DESCRIPTION AND PRICE OF PATTERN 

ON FRONT OF THIS SHEET 

■ 

576 C 636— SIDE WALL Double 

Length Roll, 16 Yards Long. Ship. *%*•%*> 

wt. 2 lbs ..... 30 C 

576 C 4636— BORDER BAND. 

2l/ 8 in. Wide. One Yard. Ship. wt. _, 

I oz 5a 

576 C 687— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. 
wt. 2 lbs 30 C 

How to Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 



"Sure, but I'll Bet It Costs 
About a $1.00 a Roll" 

"Indeed not! This is Wards Sample Book and 
It sells for only 15c a single roll. Whyl— even 
their most expensive papers are low priced. I 
want this for our bedroom, but it would be 
charming in a dining room, wouldn't it? Those 
brown vines and green and brown flowers will 
look lovely with our furniture, and l f m going to 
use the money I save for new yellow curtains. 11 

The clever home maker who chooses this pat- 
tern is absolutely right, because it's one of 
Wards newest, fadeproof, washable designs 
printed on fine paper stock. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Stxt of Room 


HdsM 


Double 

Rolli 


y«d. 

ol 


Doubit 
Rolls 


Total Cort 
Room 




Room 


Side Walls 


Border 


Ceiling 


Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$2.57 


10 x 12 ft. 


9 ft. 


5 


16 


2 


2.98 


1 x 1 4 ft. 


9 ft. 


6 


18 


3 


3.69 


12x12 ft. 


9 ft. 


6 


18 


3 


3.69 


12 x 14 ft. 


9 ft. 


6 


19 


3 


3.75 


12 x 16 ft. 


9 ft. 


7 


21 


4 


4.46 


I4xl6ft. 


9 ft. 


7 


22 


4 


4.51 


14x18 ft. 


9 ft. 


8 


23 


4 


4.87 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 



Economize Smartly! Put Flowered 
Tile in Your Kitchen and Bathroom 




SINGLE ROLL 






This paper is sold only in 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 
— . e ■ 

DESCRIPTION AND PRICE OF PATTERN 

ON FRONT OF THIS SHEET 

. — • 

576 C 637— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship. 
wt. 2 lbs 

576 C 4637— BORDER BAND. 

2'/2 In. Wide. One Yard. Ship. wt. 
I oz , 

576 C 693— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship, 
wt. 2 lbs 



30c 



30< 



How to Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 



Although only 15c a roll, this engraved Paper 
is printed with oil colors to give a soft color 
effect. Because the stock is so heavy, the 
printing so carefully done and the colors fade- 
proof, it will give years of service. You'll like 
the matching 2 l /2-inch border (not shown) for it 
gives finish to your room. Order enough for 
hall and pantry too, and if you have any left 
over, use it for your pantry shelves. Remem- 
ber you can wipe it with a damp cloth. 

New cream or ivory woodwork and cream or 
ivory curtains with touches of blue or rose will 
help freshen your rooms. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Sizt of Room 


Height 

of 
Room 


Double 

Rolls 

Side Walls 


Yards 

of 
Border 


Double 

Rolls 

Ceiling 


Total Cost 

Room 
Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$2.57 


1 x 1 2 f t. 


9 ft. 


5 


16 


2 


2.98 


I0xl4ft. 


9 ft. 


6 


18 


3 


3.69 


12 x 12ft. 


9 ft. 


6 


18 


3 


3.69 


12 x 14 ft. 


9 ft. 


6 


19 


3 


3.75 


1 2 x 1 6 ft. 


9 ft. 


7 


21 


4 


4.46 


14 x 16 ft. 


9 ft. 


7 


22 


4 


4.51 


I4xl8ft. 


9 ft. 


8 


23 


4 


4.87 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 



SEE FRONT OF THIS SHEET FOR PATTERN 

Page 44 MONTGOMERY WARD cbaks 









m 











"My Dear, I searched the town and couldn't 
find a single Blue Wall Paper as nice as yours. 

Where did you get it • • • 
and was it expensive?" 

"I got it at Wards and it was only 1 5c a single 
roll, I picked it out of their Sample Book. They 
have the smartest new patterns and colors I've 
ever seen and they're so inexpensive. I chose 
this pattern because I love those crisp blue 
bows and the polka dot background. It's Wash- 
able and Fadeproof, too. The ribbon border is 
only 1 1/ 2 inches wide. Isn't it attractive?" 

"The whole room is perfect. May I borrow 

your Sample Book? You know I'm going to 

This paper is told only in 16-yard Double Length Rofk, paper, too, and I'm certainly going to send to 

standard 18-inch width. But for your convenience In Waf/Jc f^r miriA " 

comparing the cost of Wards papers with others, the Tl **** TOr mine. 
price quoted above is for a single roll. 

1 • « 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

wm *> , , 

576 C 638— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship, - M 
wt.2lbs . 30 C 

576 C 4638— BORDER BAND. 

M/ 2 In. Wide. One Yard. Ship. wt. _ 1# 

I °* 5r 

576 C 686— CEILING to Har- 
monize. (Not Shown) Double 
Length RoH, 16 Yards Long. Ship. 

wt. 2 lbs ...... 30 C 

Hew to Figure Postage Shewn en Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

fag. 45 MONTGOMERY WARD 




SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Sit. of Room 


H T 


Double 
Roll* 


y«id. 

of 


Double 
R0II1 


Total Corf 
Roon 




Room 


Side Well. 


Border 


Culling 


C0Bpl«t. 


8x10 ft. 


8 ft. 


4 


14 


2 


$2.57 


10 x 12 ft. 


9 ft. 


5 


16 


2 


2.98 


10x14 ft. 


9 ft. 


6 


18 


3 


3.69 


12 x 12 ft. 


9 ft. 


6 


18 


3 


3.69 


12 x 14 ft. 


9 ft. 


6 


19 


3 


3.75 


12 x 16 ft. 


9 ft. 


7 


21 


4 


4.46 


I4xl6ft. 


9 ft. 


7 


22 


4 


4.51 


I4xl8ft. 


9 ft. 


8 


23 

— 


4 


4.87 



This Chart Allows for Average Window and Doer Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed en Page $3. 

SHEET FOR PATTERN 






il 



No Reason to Delay Your Decorating 




SINGLI ROLL 






TYiIs paper is sold only Yn 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience In 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

" ■ • ■ ■ 

DESCRIPTION AND PRICE OF PATTERN 

ON FRONT OF THIS SHEET 

m m , 

576 C 639— SIDE WALL Doubla 
Length Roll, 16 Yards Long. Ship, 
wt. 2 lbs 

576 C 4639— BORDER BAND. 

27/ 8 In. Wide. One Yard. Ship. wt. 
I oz. 

576 C 687— CEILING to Hor* 
monize. (Not Shown) Double 
Length Roll. 16 Yards Long. Ship, 
wt. 2 lbs.... 



30« 



30' 

How to Figure Postage Shown en Rage 93 

For Budget Plan of Monthly Payments 
See Page 5 



♦ . . . When you can get a wall paper like this 
for your living room, dining room or hall for 
1 5c a single roll. It will appeal to those who like 
conventional patterns with subdued coloring* 
Drawn this year; so it's absolutely up-to-date, 
fine colors on fine stock, washable, non-fading 

• . . everything you want in wall paper. 

Because the colors are soft and the pattern 
restrained, you'll find it will harmonize beauti- 
fully with your present furnishings. However, if 
you are planning an entirely new room our In- 
terior Decorating Department suggests walnut 
furniture, a plain carpet and brown or gold dra- 
peries as the ideal color scheme. 

You may buy Wall Paper on the Budget Plan 
if part of any $20 order. See Page 5. 



SEE HOW LITTLE IT COSTS 




FOR AN ENTIRE ROOM 




Size of Rooa 


H«!sM 
Rooa 


Doubt* 

Rolls 

Sid. Wall. 


y«* 

ol 
Bofdo 


Dmblt 

Relit 

Ceiling 


Totel Cod 

Room 
Complttt 


8x10 ft. 


8 ft. 


4 


14 


2 


$237 


10 x 12 ft. 


9 ft. 


5 


16 


2 


2.98 


10 x 14 ft. 


9 ft. 


6 


18 


3 


3.69 


12 x 12 ft. 


9 ft. 


6 


18 


3 


3.69 


12 x 14 ft. 


9 ft. 


6 


19 


3 


3.75 


12 x 16 ft. 


9 ft. 


7 


21 


4 


4.46 


14 x 16 ft. 


9 ft. 


7 


22 


4 


4.51 


14 x 18 ft. 


9 ft. 


8 


23 


4 


4.87 



This Chart Allows for Average Window ana* Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 



SEE FRONT OF THIS SHEET FOR PATTERN 



Paae 44 Montgomery ward c»ak> 




I 



\ 






err^r* 



Again! Wards Lead the Wall 

Paper Parade . . . 




SINGLE ROLl 






Thi* paper is sold only tn ! 6-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

.■ • - 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

— ■ 

576 C 640— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship, 
wt. 2 lbs 

576 C 4640— BORDER BAND. 

1% In. Wide. One Yard. Ship. wf. 
I oz 

576 C 688— CEILING to Har- 
monize. (Not Shown] Double 
Length Roll, 16 Yards Long. Ship, 
wt. 2 lbs 

How to Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 



30c 

5^c 



30c 



Wards wallpapers aren't in fashion, they're 
ahead of fashion. When we introduced this 
advance style pattern of delicately plaided 
green and beige, it immediately became a 
leader. Our customers realize that its ailover 
diagonal design, adaptable colors and fade- 
proof washable qualities provide lasting beauty 
and service for any room. 

Many more women, selecting new paper this 
season will choose this exclusive Ward design. 
A wise choice, too — for it will be as lovely in 
future years as it is today because the stock is 
heavy and the colors of the finest quality. And 
best of all, it's only 15c a single roll. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Sire of Room 


Height 
of 

Room 


Doubit 

Rolli 

Side Wall! 


Yards 

of 
Border 


Double 

Rolls 

Ceiling 


Total Coil 
Room 

Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$2.57 


1 x 1 2 ft. 


9 ft. 


5 


16 


2 


2.98 


I0xl4ft. 


9 ft. 


6 


18 


3 


3.69 


12 x 12 ft. 


9 ft. 


6 


18 


3 


3.69 


12 x 14 ft. 


9 ft. 


6 


19 


3 


3.75 


1 2 x 1 6 ft. 


9 ft. 


7 


21 


4 


4.46 


14 x 16 ft. 


9 ft. 


7 


22 


4 


4.51 


14 x 18 ft. 


9 ft. 


8 


23 


4 


4.87 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chert Showing Exact Amount of Paper Needed on Page 93. 



SEE FRONT OF THIS SHEET FOR PATTERN 

Page 47 MONTGOMERY WARD csmkb 




-p 






*^5€ 



1 



r* 



\\ 



*** 



















k 


i 







, 




^Iy- Ilow Marvelous Your Bedroom Looks" 




This o*p*r is sold only in 16-yard Double Length Rolfs, 
standard 1 1-inch width. But for your convenience IB 
comparing the cost of Wards pa pais with others, tho 
price quoted above is for a single roil 

__ __- ^— • — — ^— — — 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

576 C 641— SIDE WALL Double 

Length Roll, 16 Yards Long. Ship. a%^%« 
wt.2lbs 3Q* 

576 C 4641— BORDER BAND. 

2% In. Wide. One Yard. Ship. wt. -i € 

I or. 3§ 

576 C 688— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 1 6 Yards Long. Ship, _ _ 
wt.2lbs ...... 30 C 

Hew to Figure Postage Shown en Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Page 48 MONTGOMERY WARD 



with this exquisite 
Shade of Orchid 

You'll glow with pride every time your friends 
exclaim over this paper and you'll enjoy living 
with it from day to day, for it's a perfect back- 
ground for a bedroom. 

We recently saw a room with paper this 
color, white woodwork, white painted furniture 
and yellow curtains — it was a dream. You may 
prefer other furniture and curtains, but what- 
ever you use, you'll find this pattern and color 
give a dainty freshness to your room. 

It will last, too, for it's fadeproof like all 
Wards papers and washable. The price is as 
attractive as the paper, and you may buy if on 
the Budget Plan. See Page S. 



SEE HOW LITTLE IT COSTS 




FOR AN ENTIRE ROOM 




Skoofltoea 


Room 


Double 

Roll. 
Sld.W.II. 


y«ds 

ol 
Botdtf 


DoubU 
Roll. 
Cciliot 


Total Cert 
Room 

Cooiphta 


8x10ft. 


8 ft. 


4 


14 


2 


$2.57 


10 x 12 ft. 


9 ft. 


5 


16 




2.98 


I0xl4ft. 


9 ft. 


6 


18 




3.69 


12 x 12 ft. 


9 ft. 


6 


18 




3.69 


12 x 14 ft. 


9 ft. 


6 


19 




3.75 


12 x 16 ft. 


9 ft. 


7 


21 




4.46 


14 x 16 ft. 


9 ft. 


7 


22 




4.51 


14 x 18 ft. 


9 ft. 


8 


23 




4.87 



This Chart Allows (or Ave rag* Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 91. 

SHEET FOR PATTERN 




+~* 






* 



-/AT 



\s" 



% 







6<T 

It's News" when you can create a 
new room effect for Only $2.98! 




SINOLI ROLL 






Th!s paper it sold only in 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience In 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

e 

DESCRIPTION AND PRICE OF PATTERN 

ON FRONT OF THIS SHEET 

. #> 

576 C 642— SIDE WALL Double 

Length Roll, 16 Yards Long. Ship. *%+* 

w+.2lbs 3U« 

576 C 4642— BORDER BAND. 

2'/ 2 In. Wide. One Yard. Ship. wt. _- 

"oi 5a< 

576 C 688— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. m± 
wt.2 lbs 30 c 

How to Figure Postage Shown on Pago 93 

For Budget Plan of Monthly Payments 
See Page 5 

SEE FRONT OF THIS 

Page 49 MONTGOMERY WARD 



Tired of your bedroom? Want something 
fresh and sparkling to give it a different air? 
This diagonal plaided paper with applique 
flowers is the thing. Although brand new in 
design and color this season, a single roll costs 
only 15c; less than you'd pay for ordinary 
paper in most stores. Not only fadeproof, 
washable and fine stock, but a distinctive de- 
sign you can't buy elsewhere. Particularly at- 
tractive in north rooms where the yellow tints 
create a sunshiny glow. Effective with rose 
rust draperies and maple furniture, for your 
own or your children's room. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 





Height 


Double 


y«di 


Doubl* 


Total Co«* 


Siie of Room 


Roll! 
SldeWelU 


ol 


Rolli 


Room 




Room 


Border 


Ceiling 


Complete 


8 x 1 ft. 


8 ft. 


4 


14 


2 


$2.57 


10 x 12 ft. 


9 ft. 


5 


16 


2 


2.98 


10 x 14 ft. 


9 ft. 


6 


18 


3 


3.69 


12x12 ft. 


9 ft. 


6 


18 


3 


3.69 


12 x 14 ft. 


9 ft. 


6 


19 


3 


3.75 


12 x 16ft. 


9 ft. 


7 


21 


4 


4.46 


14 x 16 ft. 


9 ft. 


7 


22 


4 


4.51 


1 4 x 1 8 ft. 


9 ft. 


8 


23 


4 


4.87 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 







•■ 






1 l 







^ 1 



t*$ 





-— ^ 







i/ /• 

> • • • * i * 

• • • • • • • » • • i ? <<» » • 








.6 



What a Lovely Bedroom! You Must Have 






fTF^m 




ThU paper is told only In 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the co$t of Wards papers with others, the 
price quoted above ts for e single roll. 

* 

DESCRIPTION AND PRICE OF PATTERN 

ON FRONT OF THIS SHEET 

» i 

576 C 643— SIDE WALL Double 
Ungth Roll, 16 Yards Long. Ship. - -c 

wt.2lb$ 30 c 

576 C 4643— BORDER BAND. 

2% In. Wide. One Yard. Shfp. wt, _i 

I or 5j c 

576 C 686— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. 

wt.2lbs 30 C 

How to Figure Postage Shown on Pago 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Page SO MONTGOMERY WARD 



Spent a Fortune for the 
Paper Alone • • . " 

"But I didn't! I bought It at Wards for only 1 5c 
a single roll. Don't those flowers look fresh and 
dainty? And the black pin dot background Is 
the very latest thing. Of course, I rearranged 
my furniture and now it looks like a whole new 
room. I'm so proud of it. Just think, it cost me 
only $2.98 and it won't fade. I can wash it too, 
because it's good paper treated especially for 
cleaning. And I hung it myself! You know 
Wards send you complete instructions." 

You'll feel the same way about Wards Wall 
Papers, for they're up-to-date in color and de- 
sign, fine textures, non-fading and nearly every 
one washable. And you save l/$ to 1/2. 



SEE HOW LITTLE IT COSTS 




FOR AN ENTIRE ROOM 




Size of Room 


HtlsM 
Roe. 


Double 

Roll! 

SM* Walls 


Ytrcb 

or 

Border 


Double 

R0II1 
Celling 


Tetol Co* 

Room 
Complete 


8x10ft. 


8 ft. 


4 


14 


2 


$2.57 


10x12 ft. 


9 ft. 


5 


16 


2 


2.98 


10 x 14 ft. 


9 ft. 


6 


18 


3 


3.69 


12x12 ft. 


9 ft. 


6 


18 


3 


3.69 


12 x 14 ft. 


9 ft. 


6 


19 


3 


3.75 


12 x 16 ft. 


9 ft. 


7 


21 


4 


4.46 


14 x loft. 


9 ft. 


7 


22 


4 


4.51 


14 x 18 ft. 


9 ft. 


8 


23 


4 


4.87 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 



^ A.->, 



v-i.,.— . ii-fim -■ir ...t:_ n. r r - — «;■ < «»> »~ « » n»<w 










1 



Here's a Beauty Secret! 




SINGLE ROLL 






This paper ft told only in 16-yard Double Length Rolfs, 
standard 18-inch width. But for your convenience In 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

— — — — — • 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 



576 C 644— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship. 
wt.2lbs.8oz 



576 C 4644— BORDER BAND. 

2»/ 2 In. Wide. One Yard. Ship. wt. 
I oz 

576 C 689— CEILING to Har- 
monize. (Not Shown] Double 
Length Roll, 16 Yards Long. Ship, 
wt. 2 lbs. 8 oz.. 



30c 

5U 



30c 



How to Figure Postage Shown on Page 93 

o 

For Budget Plan of Monthly Payments 

See Page 5 



You can buy a new face for your living room, 
dining room or hall. Just send to Wards for 
this Imitation plaster paper with its colorful 
border. It's different from other plasters be- 
cause the design is a new diagonal plaid 
crossed with green, blue, tan, and pink with 
white lights and a gold sheen. Embossed stock, 
which means extra-heavy. Surface treated to 
make it washable and non-fading. 

If you have walnut furniture, you'll like this 
paper with cream or ivory woodwork. Of 
course you may use it in other color combina- 
tions, also, because the background is neutral 
enough to blend with practically everything. 

If you are planning to paint at the same time, 
you'll find a complete line of paint, enamel and 
varnish on Pages 85 to 92 of this catalog. 



SEE HOW LITTLE IT COSTS 




FOR AN ENTIRE ROOM 




Size of Room 


HtlaM 
Room 


Oeubl* 

Roll. 

Sid. Willi 


Yard. 

of 
Border 


Doabl. 

Rollt 

Cilitif 


Total Cost 

Room 
Complct* 


8x10 ft. 


8 ft. 


4 


14 


2 


$2.57 


10 x 12 ft. 


9 ft. 


5 


16 


2 


2.98 


10 x 14 ft. 


9 ft. 


6 


18 


3 


3.69 


12 x 12 ft. 


9 ft. 


6 


18 


3 


3.69 


12 x 14 ft. 


9 ft. 


6 


19 


3 


3.75 


12 x 16 ft. 


9 ft. 


7 


21 


4 


4.46 


I4xl6ft. 


9 ft. 


7 


22 


4 


4.51 


14 x 18 ft. 


9 ft. 


8 


23 


A 


4.87 



. 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 



SEE FRONT OF THIS SHEET FOR PATTERN 



Pag. SI ' MONTGOMERY WARD «» 






JS r 



< 



i i>n ir i r i— i 



NV^ 

..^^M 



IkV* 




^^rfi 



f* 




A 






40 



5.J 





■ 



^r* 




Look What's Happened to My Breakfast 




This paper is sold only In 16-yard Double Length Rolls, 
Standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

■ • —_—__— 

DESCRIPTION AND PRICE OF PATTERN 

ON FRONT OF THIS SHEET 

1 • ^— — — -^— — 

576 C 645— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship. ^^ 

wt.2lbs 30c 

576 C 4645— BORDER BAND. 

2(/ 8 In. Wide. One Yard. Ship. wt. 

i°z..... 5sc 

576 C 687— CEILING to Har- 
monize. (Not Shown] Double 
Length Roll, 16 Yards Long. Ship. 

wt.2ibs ...... 30c 

Hew te Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Page 52 MONTGOMERY WARD oak. 



Room and Kitchen!" 

"Don't they look like new since I papered the 
walls with these dashing scenes? I think rooms 
where you spend a lot of time and do a lot of 
work should be cheerful; so I selected this pat- 
tern from Wards Sample Book. 

"Of course it wasn't expensive! Didn't I 
tell you I selected it from Wards Wall Paper 
Book. The sample shows the design only one- 
half the size; actually the scenes are about 
twice as large. You know I hung it myself to 
save money. It wasn't hard at all. I did get 
some paste on the paper, but since it is wash- 
able, I just wiped it off and it didn't leave a 
single mark. I bought it on the Budget Plan 
too, along with some other things I needed, so 
now I can enjoy it while I'm paying for it." 

SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Size off Room 


Height 
Room 


Double 

Rolls 

Side Wells 


Yerds 

of 
Border 


Double 

Rolls 

Celling 


Tolel Coil 

Room 
Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$2.57 


10 x12 ft. 


9 ft. 


5 


16 


2 


2.98 


10 x 14 ft. 


9 ft. 


6 


18 


3 


3.69 


12 x 12 ft. 


9 ft. 


6 


18 


3 


3.69 


12 x 14 ft. 


9 ft. 


6 


19 


3 


3.75 


12 x 16 ft. 


9 ft. 


7 


21 


4 


4.46 


14 x 16 ft. 


9 ft. 


7 


22 


4 


4.51 


14 x 18 ft. 


9 ft. 


8 


23 


4 


4.87 



Thif Chart Allows for Average Window and Door Opening!. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 




I 







I 






What a Satisfaction to Wipe My Paper 

with a Damp Cloth" 




HSb paper it (old only in 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cojt of Words papers with others, the 
price quoted above is for a single roll. 

— ^— — — 1 • , , 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

■ • — 

576 C 646— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship. 
wt.2lb$ 

576 C 4646— BORDER BAND. 

2 In. Wide. One Yard. Ship. wt. 
I ox .... 

576 C 694— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll. 16 Yards Long. Ship. 
wt.2lbs 



30< 



30« 

How to Figure Postage Shown on Pago 93 

• 

For Budget Plan of Monthly Payments 

See Page S 



"I like waterproof paper for my kitchen, pantry 
and bathroom because I can keep it spotless so 
easily. I even use it on my pantry shelves, too." 

That's what one Ward customer thinks of our 
engraved papers printed with oil colors. This all 
over marble design is one of our best, for it 
gives you long wear at a low price. You'll find 
this pattern particularly good in a room with 
lots of openings and angles. The matching bor- 
der (not shown) is 2 inches wide. Use ivory or 
white for woodwork and curtains to keep your 
room light and sunshiny. 

Include your wall paper in any $20 order and 
you may buy it on Wards Budget Plan. See 
Page 5 for Plan of Monthly Payments. 



SEE HOW LITTLE IT COSTS 




FOR AN ENTIRE ROOM 




Size o, Room 


Height 
Room 


Double 

Rolls 

Side Wall. 


Yard! 
of 

Border 


Double 

Roll! 

Celling 


Total Co* 

Room 
Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$2.57 


10 x 12 ft. 


9 ft. 


5 


16 


2 


2.98 


10 x 14 ft. 


9 ft. 


6 


18 


3 


3.69 


12 x 12 ft. 


9 ft. 


6 


18 


3 


3.69 


12 x 14 ft. 


9 ft. 


6 


19 


3 


3.75 


12 x 16 ft. 


9 ft. 


7 


21 


4 


4.46 


14 x 16 ft. 


9 ft. 


7 


22 


4 


4.51 


14x18 ft. 


9 ft. 


8 


23 


4 


4.87 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 



SEE FRONT OF THIS SHEET FOR PATTERN 

Fag* 53 MONTGOMERY WARD 



Join the fashion leaders who paper 
their living rooms in brown and gold 

^S H A A *" as+ V ear we ^ a b rown ' ea f Pattern with 

«^ €j£ gold outlines and it proved one of oar most 

popular papers. Here is a new pattern with 
a more up-to-date design, a lavish display of 
gold, and a dashing border. Think how rich 
looking it will be on the walls of your living 
room, dining room, or hall. Walnut furniture 
and dark brown, green or gold draperies create 
a perfect harmony, but since the paper is so 
mellow in tone, it will bring out the best points 
of any furniture. 

Extra heavy stock, embossed . . And priced 
to save you 1/3 to j/2. 




SINGH ROLL 






This paper is sold only in 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenfence in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

1 © ' 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

• ■ 

576 C 447— SIDE WALL Double 

Length Roll, 16 Yards Long. Ship. ,*-* 

wt. 2 lbs. 8oz ...... 30« 

576 C 4647— BORDER BAND. 

2l/ 2 ln.Wide. One Yard. Ship.wt. -1 

I oz 5jC 

576 C 689— CEILING to Harl 

monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. <%** 
wt. 2!bs.8oz 30 c 

How to Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Pag. 54 MONTGOMERY WARD cbaks 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Slzt of Room 


Htlsht 


Double 
Roll. 


Yards 
of 


Double 
Roll* 


Total Coil 
Room 




Room 


Sid* Walls 


Border 


Ceiling 


Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$2.57 


1 x 1 2 ft. 


9 ft. 


S 


16 


2 


2.98 


I0xl4ft. 


9 ft. 


6 


18 


3 


3.69 


12 x 12 ft. 


9 ft. 


6 


18 


3 


3.69 


12 x 14 ft. 


9 ft. 


6 


19 


3 


3.75 


12 x 16 ft. 


9 ft. 


7 


21 


4 


4.46 


I4xl6ft. 


9 ft. 


7 


22 


4 


4.51 


14 x18 ft. 


9 ft. 


8 1 


» 


4 


4.87 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page *3. 

SHEET FOR PATTERN 



U 



I 



Want Something Different 



9? 




SINOII ROLL 



This paper is told only in 16-yard Double Length Roils, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards .papers with others, the 
price quoted above is for a single roll. 

. • 

DESCRIPTION AND PRICE OF PATTERN 

ON FRONT OF THIS SHEET 

— — — — — — • — , 

576 C 648— SIDE WALL Double 

Length Roll, 16 Yards Long. Ship, *»*% 

wt.2lbs 3Uc 

576 C 4648— BORDER BAND. 

H/ 2 In. Wide. One Yard. Ship. wt. ■»! 

I OZ **2 € 

576 C 688— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. **#% 

wt.2lbs oQc 

How to Figure Postage Shown en Pago 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Pago 5S MONTGOMERY WARD 



"Something unusual in color and design, a good 
heavy Paper that's fadeproof and washable 
and I don't want to pay over 15c a roll for it. 
But most of all, it must have something about 
it that will distinguish my room from those of 
my friends." 

Of course you do — so we recommend this 
graceful green vine on a cream background; 
one of the season's very latest patterns and one 
of the most adaptable. 

Our Interior Decorating Department uses it 
for living rooms, dining rooms, halls or bed- 
rooms. The new ribbon border is smartly nar- 
row, only 1 1/ 2 inches wide, just the right size 
for this pattern. 



SEE HOW LITTLE IT COSTS 




FOR AN ENTIRE ROOM 




Sire of Room 


Height 

Room 


Doubit 

Rolls 

Sid* Wall. 


Yards 
ol 

Border 


Doubt* 
Rolls 

Ceiling 


Total Cod 
Room 

Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$2.57 


10x12 ft. 


9 ft. 


5 


16 


2 


2.98 


10 x 14 ft. 


9 ft. 


6 


18 


3 


3.69 


12x12 ft. 


9 ft. 


6 


18 


3 


3.69 


12 x 14 ft. 


9 ft. 


6 


19 


3 


3.75 


12 x 16 ft. 


9 ft. 


7 


21 


4 


4.46 


14 x 16 ft. 


9 ft. 


7 


22 


4 


4.51 


14 x 18 ft. 


9 ft. 


8 


23 


4 


4.87 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand tor Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 



^JLJAM*flJUtJiaUUhUMBAia 






a i uiwL.aj*AA>vi'. ■„. > ' ' """ff— "MM 






mmm&timamagsa&gsi 



m 




*- m.^%. 












I do enjoy my new living room 




This paper is sold only in 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

' ■ ■ ■ ' • 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

■ • ■ 

576 C 649— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship. *m#%- 
wt. 2 lbs. 8 ox 3U C 

576 C 3649— BORDER BAND. 

3»/ 4 In. Wide. One Yard. Ship.wt. «• 

I 01 e>5 

576 C 689— CEILING to Har- 
monize. (Not Shown) Double 

Length Roll, 16 Yards Long. Ship. *%r\c 

wt. 2 lbs. 8 ox « V* 

Hew to Figure Postage Shows on Page ft 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Pag* M MONTGOMEH7 WARD 



so much 



"Of course, it isn't all new, Just the wall paper, 
but you'd never recognize the old furnishings 
against the lovely new colors. I've had this fur- 
niture for years and I was tired of it; so 1 de- 
cided to try new wall paper. I like color, lots of 
it. So I selected these gorgeous leaves. Aren't 
they grand? And my dear, the paper was only 
15c a single roll! Washable and fadeproof, too. 

Imagine paying so little for such a fine qual- 
ity, embossed paper. I saved enough to buy 
enamel for the woodwork and I'll be able to 
have new draperies. Here, take my Ward Sam- 
ple Book home with you, I know you'll find just 
the papers you want for your rooms." 



SEE HOW LITTLE IT COSTS 




FOR AN ENTIRE ROOM 




Six* of Room 


Heliht 
Room 


Deublt 

Rolls 
Sid* Wall! 


Yard. 

ef 
Border 


Double 

Roll! 

Cellini 


Total Coal 
Room 

Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$2.57 


10 x 12 ft. 


9 ft. 


5 


16 


2 


2.98 


10 x 14 ft. 


9 ft. 


6 


18 


3 


3.69 


12 x 12 ft. 


9 ft. 


6 


18 


3 


3.69 


12 x 14 ft. 


9 ft. 


6 


19 


3 


3.75 


12 x 16 ft. 


9 ft. 


7 


21 


4 


4.46 


14 x 16 ft. 


9 ft. 


7 


22 


4 


4.51 


14 x 18 ft. 


9 ft. 


8 


23 


4 


4.87 



This Chart Allows for Average Window end Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chert Showing Exact Amount of Peper Needed on Page 93. 

SHEET FOR PATTERN 



Z. -:■ 



~~- 



■: *?% 




ft 




\ 



\ 



rf 




®$M 



m *z 




W i I 







'T 




hfl 



l 



/^ 



r 



>f\ 



\\ 



■i 



dhow Us a Woman who isn't Eager to Catch 
the First Whisper of Next Year's Fashions! 



SINGH ROIL 



This paper is sold only in 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience la 
comparing tho cost of Wards papers with others, the 
price quoted above Is for a single roll. 

— — — __ — a> , i 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

576 C 650— SIDE WALL Double 

Length Roll, 1 6 Yards Long. Ship. m* Mm 
wt.2lbs 36 C 

576 C 4650— BORDER BAND. 

3l/ 4 In. Wide. One Yard. Ship. wt. - m 

I oz. 6 C 

576 C 806— CEILING to Har- 
monize. (See Page 82) Double 
Length Roll, 16 Yards Long. Ship. ^ _ 

wt. 2 lbs. 8 ox 36 C 

Hew to Figure Pottage Shown en Page 93 

o 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Pege 57 MONTGOMERY WARD 



And that doesn't always mean dresses and hats 
either. Women are just as eager to have the 
latest things for their homes. Nothing could be 
newer than this delightful yellow bedroom pa- 
per with its exquisitely colored flowers tied with 
a blue tassel and the graceful flowing drapery 
effect. Light as the background is, it will ap- 
pear even lighter on your walls when the sun 
catches the silvery polka dots. You'll find it par- 
ticularly effective in north or east rooms that 
sometimes seem a bit dark. 

It is, of course, printed on the finest quality 
paper stock with excellent non-fading colors, 
and it's washable, too. An outstanding value at 
1 8c a single roll. 

SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Slttof Rooa 


H.I.M 
Reon 


Double 

Relit 

Sid* W.II1 


y«d> 

of 

Boeder 


Doubl. 

Relit 

Ctiliof 


ToUl Co* 

Roes 
CoapM* 


8x10ft. 


8 ft. 


4 


14 


2 


$3.00 


10 x 12 ft. 


9 ft. 


5 


16 


2 


3.48 


10 x 14 ft. 


9 ft. 


6 


18 


3 


4.32 


12x12 ft. 


9 ft. 


6 


18 


3 


4.32 


12 x 14ft. 


9 ft. 


6 


19 


3 


4.38 


12 x 16 ft. 


9 ft. 


7 


21 


4 


5.22 


14 x 16 ft. 


9 ft. 


7 


22 


4 


5.28 


14 x 18 ft. 


9 ft. 


8 


23 


4 


5.70 



This Chart Allows for Average Window end Door Openings. 
Allow One Extra Rod to Keep on Hand for Repairs. Complete 
Chert Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 






>im» m* m? ■■%—<>■■ 



*.««.*■■■ 




^ 




^^ 






' ". "^sssspbHBP^^ 



1 



First Impressions Are So Important 



S»A 



6 




SINGLE ROLL 



Thh paper 11 sold only In [©-yard DoubU Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for e single roll. 

• ■ — , 

DESCRIPTION AND PRICE OF PATTERN 

ON FRONT OF THIS SHEET 

« • . — . 

576 C 651— SIDE WALL Double 
Length Roll, 1 6 Yards Long. Ship. ^ - 
wt. 2 lbs. 8 oz 36c 

576 C 4651— BORDER BAND. 

2»/ 2 In. Wide. One Yard. Ship. wt. 

I 02 QC 

576 C 806— CEILING to Har- 
monize. (See Page 82) Double 
Length Roll, 1 6 Yards Long. Ship. 
wt. 2 lbs. 8 02 36c 

How to Figure Postage Shown on Page 93 

For Budget Plan of Monthly Payments 
See Page 5 

SEE FRONT OF THIS 

Page 58 MONTGOMERY WARD 



Your guests see your hall and living room first. 
The outstanding thing is the wall paper. Rough 
plaster papers are always in vogue. Here is 
one with a definitely Spanish feeling that intro- 
duces a modernistic note, enhanced by the col- 
orful border. Luxurious gold and silver en- 
rich both side wall and border. Extra heavy 
paper, ink embossed, especially treated to 
make it fadeproof and washable and only 18c 
a single roll. You'll make no mistake in select- 
ing this for living room, dining room or hall. 

If you are painting at the time you paper, 
see Pages 85 to 92 for a complete line of paint, 
enamel and equipment. You may buy both 
wall paper and paint on the Budget Plan if part 
of a $20 order. See Page 5 for terms. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Size of Room 


Height 
Room 


Doubl* 

Roll! 

SIdt Willi 


y«d> 

of 

Border 


Double 

Rolli 

Celling 


Total Cost 
Roera 

Complete 


8 x tOft. 


8 ft. 


4 


14 


2 


$3.00 


1 x 1 2 ft. 


9 ft. 


5 


16 


2 


3.48 


10 x 14 ft. 


9 ft. 


6 


18 


3 


4.32 


12 x 12 ft. 


9 ft. 


6 


18 


3 


4.32 


12 x 14 ft. 


9 ft. 


6 


19 


3 


4.38 


1 2 x 1 6 ft. 


9 ft. 


7 


21 


4 


5.22 


14 x16 ft. 


9 ft. 


7 


22 


4 


5.28 


I4xl8ft. 


9 ft. 


8 


23 


4 


5.70 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 






I 



(I 






a 



How Do You Like It?" 




This paper is sold only tn 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

^ * ■ 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

i — ■ • ■ 

576 C 652— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship, 
wt. 2 lbs. 8 oz 

676 C 4652— BORDER BAND. 

2l/ 8 In. Wide. One Yard. Ship. wt. 
I 02 

576 C 690— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. 

wt. 2 lbs. 8 oz. 

How to Figure Postage Shown en Page 93 

For Budget Plan of Monthly Payments 
See Page 5 



36c 
6c 

36c 



"My dear, It's the most fascinating bedroom 
I've ever seenl Where did you find that ex- 
quisite wall paper?" 

"In Wards Sample Book for only 1 8c a single 
roll. And it's non-fading, washable and em- 
bossed, too. Isn't that a bargain? I love the 
way the misty colors in the flowers are re- 
peated in the background." 

"I wonder what gives the flowers the soft 
hazy effect and mellow tone?" 

"After the artist painted the design, he drew 
a wet brush across the colors to make them 
more delicate. I think it's one of the prettiest 
papers I've seen at any price." 

"I certainly agree with you. But then, Wards 
always do have lovely things at low prices." 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Slit ol Room 


HeisM 
Room 


Doublt 
Rolls 

Sid. W.lls 


Yards 

of 
Boidtr 


Double 

Rolls 

Ceiling 


Total Cost 
Room 

Complet* 


8x10 ft. 


8 ft. 


4 


14 


2 


$3.00 


10 x 12 ft. 


9 ft. 


5 


16 


2 


3.48 


I0xl4ft. 


9 ft. 


6 


18 


3 


4.32 


12x12 ft. 


9 ft. 


6 


18 


3 


4.32 


12 x 14 ft. 


9 ft. 


6 


19 


3 


4.38 


12 x 16 ft. 


9 ft. 


7 


21 


4 


5.22 


I4xl6ft. 


9 ft. 


7 


22 


4 


5.28 


14 x 18 ft. 


9 ft. 


8 


23 


4 


5.70 



This Chart Allows for Average Window and Door Openings, 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 



SEE FRONT OF THIS SHEET FOR PATTERN 

Page 59 MONTGOMERY WARD 




<rs^' f ' v *'":''£'^ r ±> 




&mm 





i 



tti&i&mtB&f 







htven Wards Best Tile Paper 

Is Inexpensive 



SH4 



6 



3B S 

SINGLE ROLL 



This paper is sold only in 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 
© . 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

— • . — i 

576 C 653— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship. 
wt. 2 lbs OO c 

576 C 4653— BORDER BAND. 

2l/ 2 In. Wide. One Yard. Ship. wt. - 

I OZ ; C 

576 C 693— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. 

wt. 2 lbs 3Qc 

How to Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Page 60 MONTGOMERY WARD 



This scenic tile design resembles the varnished 
tiles of a few years ago, but it's even more 
practical, because the waxed finish sheds dust 
and dirt so easily. The colors are non-fading 
and the surface may be easily cleaned by wip- 
ing with a damp cloth. The matching 2'/ 2 inch 
border harmonizes with the side wall in color 
and design. Use this pattern in kitchen, pantry, 
or bathroom for practical, lasting beauty. 

Although this is one of our best fadeproof, 
washable, papers, a kitchen 8 by 10 feet costs 
only $2.88, including ceiling to match, a small 
sum to spend for paper that will last for years. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Size of Room 


Height 


Double 
Rolts 


Yards 
of 


Double 
Roll* 


Total Coil 




Rocm 


Side Walls 


Border 


Ceiling 


Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$2.88 


1 x 1 2 ff . 


9 ft. 


5 


16 


2 


3.36 


10 x 14 ft. 


9 ft. 


6 


18 


3 


4.14 


12x12 ft. 


9 ft. 


6 


18 


3 


4.14 


12 x 14 ft. 


9 ft. 


6 


19 


3 


4.20 


12 x 16 ft. 


9 ft. 


7 


21 


4 


4.98 


14 x 16 ft. 


9 ft. 


7 


22 


4 


5.04 


14 x 18 ft. 


9 ft. 


8 


23 


4 


5.46 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 



Ik 




■ 



"Such Luxury! Tve Never Seen a 

Lovelier Paper 




TKls paper it told only In 14-yard Double Length Rolls, 
Standard 18-inch width. But for your convenience In 
comparing the cost of Wardt pa pert with others, the 
price quoted above it for a single roll. 

_ _______ « - 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

■ • — — — — — — — 

576 C 654— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship. 
wt. 2 lbs. 8 02 

576 C 4654— BORDER BAND. 

23^ In. Wide. One Yard. Ship. wt. 
I oi 

576 C 806— CEILING to Har- 
monize. (See Page 82) Double 
Length Roll, 16 Yards Long. Ship. 
wt. 2 lbs. 8 oz 36c 

How to Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page S 



36c 
6c 



"Or a more beautiful bedroom. But aren't 
you extravagant? I've priced wall papers and 
the ones like this were 70c a roll. I couldn f t af- 
ford them, so I'm not papering this year." 

"I felt the same way until I sent for Wards 
Sample Book. This lovely satin stripe with the 
Jaspe background is only 1 8c a single roll. It's 
heavily embossed so it will last for years. And 
it's non-fading and washable." 

"You know, I believe I'll get some just like 
it for my living room and dining room and run 
the stripes around the rooms instead of up and 
down. The ceilings are so high they've always 
been a problem, but hanging the paper this 
way will make the ceilings seem lower." 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Size of Room 


H.ijhl 
Room 


Double 

Roll* 

Sid* Walb 


y«tdi 

el 

Boidti 


Doublt 

Roll! 

C.ilint 


Tout Coil 

Room 
Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$3.00 


10 x 12 ft. 


9 ft. 


5 


16 


2 


3.48 


10 x 14 ft. 


9 ft. 


6 


18 


3 


4.32 


12x12 ft. 


9 ft. 


6 


18 


3 


4.32 


12 x 14 ft. 


9 ft. 


6 


19 


3 


4.38 


12 x 16 ft. 


9 ft. 


7 


21 


4 


5.22 


14 x 16 ft. 


9 ft. 


7 


22 


4 


5.28 


14 x 18 ft. 


9 ft. 


8 


23 


4 


5.70 



Thit Chart Allows for Average Window end Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 



SEE FRONT OF THIS SHEET FOR PATTERN 

r«9* *1 MONTGOMERY WARD =~« 



iife 



^K^^>' 



* 





We Saw This Lovely Pattern Priced 
at 75c a Roll and We Said — 




SINGH ROLL 

o» e^ 

4r\ FA p* 

This paper is sold only In 16-yard Double Length Rolls, 
standard (3-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

— ___— * __ ______ 

DESCRIPTION AND PRICE OF PATTERN 

ON FRONT OF THIS SHEET 

* , 

576 C 655— SIDE WALL. Double 
Length Roll, 16 Yards Long. Ship. «-, ~ 
wt. 2 lbs 3CK 

576 C 4655— BORDER BAND. 

!% In. Wide. One Yard. Ship. wt. - 

I oz. .. 0« 

576 C 690— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. j^ - 

wt. 2 lbs. 8 oz 3©C 

How to Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Page 62 MONTGOMERY WARD cbaks 



"Let's reproduce it and save money for our 
customers. 11 Here it is, for only 18c a single 
roll because the "showy sales room" and other 
costly selling methods have been eliminated. 
It's almost identical in every respect except the 
price. We're sure you will admire its lightness 
and simplicity, for it provides a softly harmo- 
nious background for bedroom, dining room or 
entrance hall. We designed a model room 
with this paper, green rugs and draperies and 
walnut furniture. You'll think of lots of other 
color schemes that will be Just as effective and 
even more individual. 



SEE HOW LITTLE IT COSTS 




FOR AN ENTIRE ROOM 




Size of Room 


Htlghl 
Room 


Double 
Rolls 

Side W«lls 


Yards 

ol 
Border 


Doublt 
Rolls 
Ceiling 


Total Coil 

Room 

Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$3.00 


10 x 12 ft. 


9 ft. 


5 


16 


2 


3.48 


10 x 14 ft. 


9 ft. 


6 


18 


3 


4.32 


I2xl2fr. 


9 ft. 


6 


18 


3 


4.32 


12 x 14 ft. 


9 ft. 


6 


19 


3 


4.38 


12 x 16ft. 


9 ft. 


7 


21 


4 


5.22 


14 x 16 ft. 


9 ft. 


7 


22 


4 


5.28 


14 x raft. 


9 ft. 


8 


23 


4 


5.70 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 



•w 



p 



Wave You a "Difficult" Room? 






SINGH ROLL 






Hits paper h sole! only hi 14-yard Double Length RoHt, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the) 
price quoted above is for a single roll. 



DESCRIPTION AND PRICE OF PATTERN 

ON FRONT OF THIS SHEET 

. * i 

576 C 654— SIDE WALL. Double 

Length Roll. 16 Yards Long. Ship, 
wt. 2 lbs. 8 ox 

57* C 4656— BORDER BAND. 
2l/ 2 In. Wide. One Yard. Ship. wt. 
I oz 

576 C 805— CEILING to Har- 
monize. (See Page 82] Double 

Length Roil, 16 Yards Long. Ship. 

wt. 2 Iks. 8 oz. .. 

Hew ie Figure Postage Shews en P090 93 

o 

For Budget Plan of Monthly Payments 

See Page S 



36c 



6c 



36c 



Then choose this plastic all purpose paper. If 
harmonizes with all kinds of furniture and blends 
with any colors in draperies and rugs. It wiH 
make your room look larger, too, because it's 
so beautifully plain and simple. You'll find it 
very adaptable lor slanting ceilings or rooms 
with gables or lots of openings. 
Ink embossing on heavy stock is usually expen- 
sive, but not at Wards! A whole room, size 
12 by 14 ft. costs only $4.38 and you'll have 
the satisfaction of knowing your paper will last 
for years. Fade-proof of course, like all Ward 
papers and washable, too. Just follow our 
simple instructions for washing and your paper 
will last for years. 

SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Sfae el Room 


Height 
Room 


Double 

Rolls 

Side Wells 


yards 

•1 
Bolder 


Double 

Roll* 

Ceiling 


Total Cat 
Room 

Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$3.00 


1 x 1 2 ft. 


9 ft. 


5 


16 


2 


3.48 


I0xl4ft. 


9 ft. 


6 


18 


3 


4.32 


12 x 12 ft. 


9 ft. 


6 


18 


3 


4.32 


12 x 14 ft. 


9 ft. 


6 


19 


3 


4.38 


1 2 x 1 6 ft. 


9 ft. 


7 


21 


4 


5.22 


14 x 16 ft. 


9 ft. 


7 


22 


4 


5.28 


I4xl8ft. 


9 ft. 


8 


23 


4 


5.70 



This Chart Allows for Average Window end Door Openings,* 
Allow One Extra RoH to Keep on Hand for Repairs. Completft 
Chert Showing Exact Amount of Paper Needed on Page 93. 



SEE FRONT OF THIS SHEET FOR PATTERN 



Page 63 MONTGOMERY WARD cbaks 




■ 









\ 











Why Helenl What Have You Done to Your Kitchen? 
It's Prettier Than My Living Room!" 




This paper is sold only in 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

■ • 

DESCRIPTION AND PRICE OF PATTERN 

ON FRONT OF THIS SHEET 

• , 

576 C 657— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship. *> * 
wt. 2 lbs 30C 

576 C 4657— BORDER BAND. 

2 In. Wide. One Yard. Ship. wi. * 

I oz .... 6« 

576 C 694— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. —^ 

wt. 2 lbs 3Qc 

How to Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Page 64 MONTGOMERY WARD cbaks 



"Just new wallpaper, my dear. Of course it's 
one of Wards best engraved tile patterns. See 
how it's waxed and polished? Looks almost like 
real tile, doesn't it? 

"Wasn't it terribly expensive?" 

"Certainly not! None of Wards papers are 
expensive. This was only 18c a roll. My who!e 
kitchen, including the border and ceiling, co:t 
only $2.88. And it's waterproof too. That's 
what makes it so easy to keep clean." 

I'm going right home and order some for 
my own kitchen and pantry. And I'm going to 
use the same thing in my bathroom, too. It 
will be just as practical and pretty there as in 
the kitchen." 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Si i e of Room 


Height 

of 
Room 


Double 

Rolls 

Side Walls 


Yards 

of 
Border 


Double 

Rolls 

Ceiling 


Total Cost 
Room 

Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$2.88 


10 x 12 ft. 


9 ft. 


5 


16 


2 


3.36 


10 x 14 ft. 


9 ft. 


6 


18 


3 


4.14 


12x12 ft. 


9 ft. 


6 


18 


3 


4.14 


12 x 14 ft. 


9 ft. 


6 


19 


3 


4.20 


12 x 16 ft. 


9 ft. 


7 


21 


4 


4.98 


14 x 16 ft. 


9 ft. 


7 


22 


4 


5.04 


14 x 18 ft. 


9 ft. 


8 


23 


4 


5.46 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 



■■■■■■Ml ZS^-iS. 5 li.TMiTTr^'.q^gT' 




._ 



V 



v ' J" 







V ^ 



> 



T 



'I 




,„**+*.-*&*** 



Picture to Yourself a Dining Room in 
Lovely Browns and Rust 




This paper U sold only In 16-yard Double Length Rolfs, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

• 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

• 

576 C 658— SIDE WALL. Double 
Length Roll, 16 Yards Long. Ship. ^ - 
wt.2lbs 36c 

576 C 4658— BORDER BAND. 

27/ 8 In. Wide. One Yard. Ship. wt. 

I oz QC 

576 C 690— CEILING to Har* 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. _ 
wt. 2 lbs. 8 or 36 c 

How to Figure Postage Shown on Pago 93 

t> 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Pago 6S MGNTGOMEBX WARD omks 



With this paper on the wall, a rust carpet, yel- 
low draperies trimmed in rust, rust seat covers, 
walnut or mahogany furniture and woodwork 
the color of the background of the paper or 
stained and rubbed walnutl If you are furnish- 
ing a complete new room, you'll find this beau- 
tiful. But if you want a new effect without 
spending much money, this semi-scenic paper 
alone will give a different character to your 
room. 

You'll find it attractive in bedroom and hall 
or living-room, and you'll like it just as well in 
several years; for the colors will remain unfad- 
ingly fresh. You can wash or clean it too, and 
best of all your initial expense is small — only 1 8c 
a single roll. 

SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Sire of Room 


Height 

Room 


Doublt 

Rolls 

Sid. Willi 


Vtrdi 
of 

Border 


Doubt* 

Roll. 
Csilinj 


ToUl Cost 

Room 
Coatpltt. 


8x10 ft. 


8 ft. 


4 


14 


2 


$3.00 


10 x 12 ft. 


9 ft. 


5 


16 


2 


3.48 


I0xl4ft. 


9 ft. 


6 


18 


3 


4.32 


12x12 ft. 


9 ft. 


6 


18 


3 


4.32 


12 x 14 ft. 


9 ft. 


6 


19 


3 


4.38 


12 x 16ft. 


9 ft. 


7 


21 


4 


5.22 


14 x 16 ft. 


9 ft. 


7 


22 


4 


5.28 


14 x 18 ft. 


9 ft. 


8 


23 


4 


5.70 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 







i 



1 his 60c wall paper costs only 

191c at Wards 



SH4 



6 



SINGLE ROLL 



This paper is sold only In 16-yard Double Length Rolls, 
Standard 18-inch width. But for your convenience in 
comparing the cest of Wards papers with others, the 
price quoted above is for a single roll, 

— — — • 

DESCRIPTION AND PRICE OF PATTERN 

ON FRONT OF THIS SHEET 

— — — — ^_ • _ 

576 C 659— SIDE WALL. Double 
Length Roll, 16 Yards Long. Ship. ^^ 

wt.2lbs.8oz 39C 

576 C 4659— BORDER BAND. 

2l/ 4 In. Wide. One Yard. Ship. wt. 

I oi ^£ 

576 C 805— CEILING to Har- 
monize. (See page 82) Double 
Length Rod, 16 Yards Long. Ship. ^ - 
wt. 2 lbs. 8 oz 36C 

Hew to Figure Postage Shown on Page 93 

For Budget Ran of Monthly Payments 
See Page 5 

SEE FRONT OF THIS 

Page 66 MONTGOMERY WARD 



Distinctly new, distinctly different, distinctly 
low priced— that's Wards Wall Paper. This 
pleasant green tone combines many feature* 
of the most up-to-date designs — a plain back 
ground, wavy lines, white high lights, silvery 
checks. Modern to the last degree, but not 
in the least modernistic. 

You'll like it for bedrooms or for downstairs 
rooms where you want a light color. Extra 
heavy embossed stock, washable and non-fad- 
ing for lasting beauty; features that usually 
mean high prices — but not at Wards. 

You may purchase Wall Paper on the Budget 
Plan if part of any $20 order. See Page 5. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Size of Room 


Height 


Doable 
Rolls 


Yards 
of 


Double 

Rolls 


Told Coil 
Room 




Room 


Sid* Willi 


Border 


Ceiling 


Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$3.12 


10 x 12 ft. 


9 ft. 


5 


16 


2 


3.63 


I0xl4ft. 


9 ft. 


6 


18 


3 


4.50 


12 x 12 ft. 


9 ft. 


6 


18 


3 


4.50 


12 x 14 ft. 


9 ft. 


6 


19 


3 


4.56 


12 x 16 ft. 


9 ft. 


7 


21 


4 


5.43 


14 x 16 ft. 


9 ft. 


7 


22 


4 


5.49 


14 x 18 ft. 


9 ft. 


8 


23 


4 


5.94 



This Chart Allows for Average Window and Door Openings, 
Allow One Extra Rc!l to Keep on Hand for Repairs, Complete 
Chart Showing Exact Amount of Paper Needed on Page 93, 

SHEET FOR PATTERN 











m 



A 



I 








V 



I 



( 



m~^ 




1 he Inspiration for This Paper Came /. 

a Rare Antique Tapestry 



rom 



a* 

SINOll ROLL 



Tills papir it told only in 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the coit of Wards papers with others, the 
price quoted above ts for a single roll. 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

■ • — - — — — — — 
576 C 660— SIM WALL Double 
Length Roll. 16 Yards Long. Ship. 
wt. 2 lbs. 8oz 39 C 

S76 C 3660— BORDER BAND. 

3l/ 4 In. Wide. One Yard. Ship. wt. 

I OZ Q C 

576 C 691— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. m 

wt. 2 lbs. 8 oz 36 C 

How to Figure Pestoge Shown on Page 93 

o 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Page 47 MONTOOM1KT WARD 



We copied not only the design but the fine tex- 
ture effect, the softly tinted leaves and flowers, 
and the gold outlines to bring you ail the rich 
beauty of fine tapestries. It will make a warm, 
colorful background for your downstairs room. 
In addition to the beauty of the pattern, the 
rich coloring and charming design, the paper is 
absolutely non-fading and can be washed, so 
that you have lasting beautyl 

Most papers so finely embossed and with 
such an abundance of gold, sell for 60c a 
single roll. Of course, Wards prices would be 
high too, if we didn't sell by mail, but selling 
through a catalog eliminates many expenses 
tkat go with other selling methods. 

SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Six t el Room 


RoOB 


Doubl. 

Roll. 

Sld.W.lU 


a 

Beidtf 


Doubl* 

Roll. 

Colling 


Total Coil 
Roe* 

Compltto 


8x10ft. 


8 ft. 


4 


14 


2 


$3.12 


I0xl2ft. 


9 ft. 


5 


16 


2 


3.63 


10 x 14 ft. 


9 ft. 


6 


18 


3 


4.50 


12 x 12 ft. 


9 ft. 


6 


18 


3 


' 4.50 


12 x 14 ft. 


9 ft. 


6 


19 


3 


4.56 


12 x 16 ft. 


9 ft. 


7 


21 


4 


5.43 


14 x 16 ft. 


9 ft. 


7 


22 


4 


5.49 


14 x 18 ft. 


9 ft. 


8 


23 


4 


5.94 



ThU Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Pago 93. 

SHEET FOR PATTERN 



6 ««»5*'# 










^* . 






1 " 

I 












"It's the Pkik of Perfection!" Exclaimed the First 

Woman Who Saw This Pattern . • • 

And that's [ust what it is! A new color, dusty 
pink, catches the tones of both peach and apri- 
cot and forms an exquisite background for tiny 
conventional white flowers. A perfect back- 
ground too, for your furnishings. Can't you 
just see this room with maple or walnut if you 
like natural woods or, if you prefer painted 
pieces, white or French Gray? Our Interior 
Decorating Department considers it one of our 
nicest bedroom papers. 

Maybe you've seen patterns which you 
thought as nice as this, but you never found 
one on such heavy embossed paper, fadeproof, 
washable and so low priced. That's because 
Wards way of selling by mail is the most eco- 

standard 18-inch width. But for your convenience in flOmical method possible! 

comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

■ • ■ ; i 

DESCRIPTION AND PRICE OF PATTERN 

ON FRONT OF THIS SHEET 

— — — — _ e ■ ■ 

576 C 461— SIDE WALL Double 

Length Roll, 16 Yards Long. Ship. aa. 

wt. 2 fbs. 8 02 «V * 

576 C 4661— BORDER BAND. 

2% In. Wide. One Yard. Ship. wt. m- 

I oz O* 

576 C 805— CEILING to Har- 
monize. (See Page 82) Double 
Length Roll, 16 Yards Long. Ship. OJt- 
wt. 2 lbs. 8 oz JO 5 

How to Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Pafl. 68 MONTGOMERY WARD cmks 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Slit ol Room 


Height 


Doubit 

Roll) 


Yards 
of 


Double 
Rolls 


Total Cos! 
Room 




Room 


Side Walls 


Border 


Ceillns 


Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$3.12 


10 x12 ft. 


9 ft. 


5 


16 


2 


3.63 


10x14ft. 


9 ft. 


6 


18 


3 


4.50 


12 x 12 ft. 


9 ft. 


6 


18 


3 


4.50 


12 x 14 ft. 


9 ft. 


6 


19 


3 


4.56 


I2xl6ft. 


9 ft. 


7 


21 


4 


5.43 


I4xl6ft. 


9 ft. 


7 


22 


4 


5.49 


I4xl8ft. 


9 ft. 


8 


23 


4 


5.94 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 



Lake a Tip from the Thousands 
who bought This Paper— 



sha 



6 



SINOLI ROLL 



This papor Is sold only In 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll 

1 • -^— -— — — 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

— • ■ 

576 C 662— SIDE WALL Double 

Length Roll, 16 Yards Long. Ship. *%**>,. 

wt. 2 lbs. 8 oi 39 C 

576 C 4662— BORDER BAND. 

2l/ 4 In. Wide. One Yard. Ship. wf. 

I OX Q C 

576 C 691— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. 

wt. 2 lbs. 8 ox 36 € 

Hew to Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Page 69 MONTGOMERY WARD 



We know when we introduced this handsome 
gold medallion design, that many women who 
wanted the very best in Wall Paper would use 
it for living rooms, dining rooms and halls. We 
knew, too, that the amazingly low price of 
I9l/ 2 c a single roll would appeal to thrifty 
purses. But we didn't realize that thousands of 
women would order so many rolls, we'd have to 
keep our mills running overtime. One of Wards 
finest papers. Warm, non-fading, colors ac- 
cented with gold, heavy embossed, washable, 
a design that fairly breathes luxury. Like many 
60c papers in every respect. 



SEE HOW LITTLE IT COSTS 




FOR AN ENTIRE ROOM 




• Size of Room 


HtiiM 

Room 


DovbU 

Roll! 

SldtW.ll. 


y«d» 

Bordw 


Doublt 
Rolli 

CtillBf 


Total Cm! 

Room 
CoaploW 


Ik 10 ft. 


8 ft. 


4 


14 


2 


$3.12 


10 x 12 ft. 


9 ft. 


5 


16 


2 


3.63 


10x14 ft. 


9 ft. 


6 


18 


3 


4.50 


12x12 ft. 


9 ft. 


6 


18 


3 


4.50 


12 x 14 ft. 


9 ft. 


6 


19 


3 


4.56 


12 x 16 ft. 


9 ft. 


7 


21 


4 


5.43 


14 x 16 ft. 


9 ft. 


7 


22 


4 


5.49 


14 x18 ft. 


9 ft. 


8 


23 


4 


5.94 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paptr Needed on Pago 93. 

SHEET FOR PATTERN 






4k 



n 





a 



* 



I Chose Th 




This paper Is sold only In 16-yard Double Length Rolls, 
standard 1 8-inch width. But for your convenience in 
comparing the* cost of Wards papers with others, the 
price quoted above is for a single roll. 

■■ • — — - — . — ^__ 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

■ • * 

576 C 663— SIDE WALL. Double 
Length Roll, 16 Yards Long. Ship. ^^ 
wt.2lbs.8oz 39c 

576 C 4663— BORDER BAND. 

2'/ 2 In. Wide. One Yard. Ship. wt. . 

I or OC 

S76 C 691— CEILING to Har- 
moniie. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. ^ - 
wt.2lbs,8oz 36c 

How to Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payment* 

See Page 5 

SEE FRONT OF THIS 

Page 70 MONTGOMERY WARD csAice 



is Monks Cloth 
Pattern because 

"Rough weaves and textures are the smartest 
things in draperies and fabrics this season. This 
paper is deeply embossed with ink to give it 
rich, permanent color and I think it's a charm- 
ing background for my heavy furniture and 
flowered draperies." 

"It's certainly lovely on your walls. But if 
must have been very expensive." 

"That's where you're wrong. I sent to Wards 
for it. The living room and hall together cost 
only $7.62. I hung it myself so that didn't cost 
anything, and I included it in a $20 Budget Plan 
Order, so I don't have to pay it all right away." 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Sii« of Room 


Heiaht 


Double 
Rolls 


y«dt 

el 


Double 
Rolls 


Total Coil 
Room 




Room 


Side Walls 


Border 


Ceillni 


Complete 


8 x 1 ft. 


8 ft. 


4 


14 


2 


$3.12 


10 x 12 ft, 


9 ft. 


5 


16 


2 


3.63 


I0xl4ft. 


9 ft. 


6 


18 


3 


4.50 


12 x 12 ft. 


9 ft. 


6 


18 


3 


4.50 


12 x 14 ft. 


9 ft. 


6 


19 


3 


4.56 


12 x 16ft. 


9 ft. 


7 


21 


4 


5.43 


14 x16 ft, 


9 ft. 


7 


22 


4 


5.49 


14 x 18 ft. 


9 ft. 


8 


23 


4 


5.94 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Pago 93. 

SHEET FOR PATTERN 



Xes, this Paper does Look Expensive 

But It Isn't...." 



SINGLE ROLL 



This paper is sold only in 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

-* * ■ 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

576 C 664— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship, 
wt. 2 lbs. 8 02 39c 

576 C 4664— BORDER BAND. 

3l/ 4 In. Wide. One Yard. Ship. wt. - 

I 02 OC 

576 C 691— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. mM 
wt. 2 lbs. 8 02 . . 36 c 

Hew to Figure Postage Shown en Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Page 71 MONTGOMERY WARD oak* 



It's a luxurious pattern with an unusual burnished 
effect that will make your friends exclaim with 
admiration when they see it on your walls. The 
large, exotic leaves gleam with three different 
colored metals, rich gold, silver and green 
gold. But it isn't nearly so expensive as you'd 
think, only I9I/2C a single roll. 

This pattern will look especially well in large 
living or dining rooms or in rooms where the 
wall spaces are large. For the best effect, use 
it with solid colored draperies and plain cur- 
tains, so there will be no other figures to de- 
tract from the beauty of the paper. 



SEE HOW LITTLE IT COSTS 




FOR AN ENTIRE ROOM 




Sit. of Room 


H«i«M 
Room 


Doubt* 

Rollt 

Sid* Walk 


y«d> 

of 
Bord«r 


Doubl* 

Roll. 
Ceiling 


Total Cod 

Room 
Compl*t* 


8x10 ft. 


8 ft. 


4 


14 


2 


$3.12 


10 x 12 ft. 


9 ft. 


5 


16 


2 


3.63 


10 x 14 ft. 


9 ft. 


6 


18 


3 


4.50 


12 x 12 ft. 


9 ft. 


6 


18 


3 


4.50 


12x14 ft. 


9 ft. 


6 


19 


3 


4.56 


12 x 16 ft. 


9 ft. 


7 


21 


4 


5.43 


14 x 16 ft. 


9 ft. 


7 


22 


4 


5.49 


14 x 18 ft. 


9 ft. 


8 


23 4 


5.94 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs, Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 



"I Bought My Paper On The 

Budget Plan . . . 




Ihh paper is sold only In 16-yard Double Length Roll*, 
Standard IS-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

" ■' • — ■— — — 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

576 C 645— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship. Mm 
wt. 2 lbs. 8 oz. . . 45* 

576 C 4665— BORDER BAND. 

V/ B in. Wide. One Yard. Ship. wt. - 

i or, 0C 

576 C 690— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. *** 

wt.2lbs.8oz. ..... 36* 

How to Figure Postage Shown on Page 9* 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

P*9« 72 MONTGOMERY WARD 



"So I have the joy of it while I'm paying for 
it. The minute I saw this pattern I simply had 
to have it for my downstairs rooms. 

'Tve been wanting a French paper for years, 
but I couldn't afford the ones I priced. Then 
I sent for Wards Sample Book and found just 
what I'd been wanting. A soft-toned, em- 
bossed paper with a French design in restrained 
colors. And it was only 22l/ 2 c a single roll. 
Delicate as the colors are, they're fadeproof 
and the heavy embossed stock is washable too. 

"I ordered enough for all my downstairs 
rooms and since I bought it on the Budget Plan 
I have 8 months in which to pay for it." 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Size of Room 


H T 


Double 
Roll. 


yards 
of 


Double 

Rolls 


Total Ceil 
Room 




Room 


SldeW.lh 


Border 


Celling 


Complete 


8x10ft. 


8 ft. 


4 


14 


2 


$3.36 


10x12 ft. 


9 ft. 


5 


16 


2 


3.93 


I0xl4ft. 


9 ft. 


6 


18 


3 


4.86 


12x12 ft. 


9 ft. 


6 


18 


3 


4.86 


12 x 14 ft. 


9 ft. 


6 


19 


3 


4.92 


12 x 16 ft. 


9 ft. 


7 


21 


4 


5.85 


14 x 16 ft. 


9 ft. 


7 


22 


4 


5.91 


14 x 18 ft. 


9ft. 


8 


23 


4 


6.42 



This Chart Allows for Average Window end Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 













i 








One of the Newest, Smartest Papers 
in Wards Entire Collection . . . . 



4>* HA *< 




SINGH ROLL 






This paper is solo! only in 16-yard Double Length Rolls, 
standard 18-inch width. But for your eonvenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

• 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

— • ^— — — — — 

576 C 666— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship, 
wt. 2 lbs 

576 C 4666— BORDER BAND. 

2 In. Wide. One Yard. Ship. wt. 
I oz 

576 C 688— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship, 
wt. 2 lbs 



45c 
6c 



30c 



How to Figure Postage Shown on Page 93 

€) 

For Budget Plan of Monthly Payments 
See Page 5 



So very advanced in styling that you may be a 
little doubtful about it. If so ( we ask you to ac- 
cept the highest recommendation of our In- 
terior Decorating Department. Order this 
paper, look at it in the roll and if you don't 
agree it is the smartest, loveliest color and the 
most delightful design you ever saw, send it 
back at our expense. We promise you, it's so 
far ahead in fashion, it will be good for many 
seasons to come. 

The story behind the pattern is that raised 
figures on a plain background are the rage with 
all the smartest decorators. This paper goes 
best with walnut, maple or white enamel furni- 
ture, white or pale blue woodwork. 

SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Siiaof Room 


Htighl 
Room 


Doubit 
Rolls 

Sid. Walls 


Yards 

ol 
Bolder 


Doubit 

Rolls 

Calling 


Total Cost 

Room 
Complett 


8x10 ft. 


8 ft. 


4 


14 


2 


$3.24 


10 x 12 ft. 


9 ft. 


5 


16 


2 


3.81 


10 x 14 ft. 


9 ft. 


6 


18 


3 


4.68 


12x12 ft. 


9 ft. 


6 


18 


3 


4.68 


1 2 x 1 4 ft. 


9 ft. 


6 


19 


3 


4.74 


12 x 16 ft. 


9 ft. 


7 


21 


4 


5.61 


I4xl6ft. 


9 ft. 


7 


22 


4 


5.67 


14 x 18 ft. 


9 ft. 


8 


23 


4 


6.18 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93, 



SEE FRONT OF THIS SHEET FOR PATTERN 



Page 71 MONTGOMERY WARD csaks 




t&aftaes&$mmmB**mamaomaBBammm* 



We don't blame you a bit for going 
into raptures over this pattern 




SINGLE ROLL 






This paper is sold only in 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience In 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 



45c 



DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

■ ■ • 

576 C 667— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship. 
wt.2 lbs. 8oz 

576 C 4667— BORDER BAND. 

Vfa In. Wide. One Yard. Ship. wt. - 

I oz O c 

576 C 690— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. ^ - 
wt.2 lbs. 8 oz 30« 

How to Figure Postage Shown on Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 



We did ourselves when we selected it. A new 
diagonal plaid where the grey, tan and white 
shades melt into a plain background, a match- 
ing border, a little deeper in tone and accented 
with two shades of gold. Finely embossed- 
just feel the weight of the paperl Non-fading, 
like all Wards papers, and washable as well. 

One of our very loveliest papers, suitable for 
your downstairs rooms where it will create a 
smart effect with either plain or figured dra- 
peries. Or you may use it in a bedroom with 
figured spreads and draperies. The paper is 
such an exquisite background, you'll find it 
blends with any colors you may choose for 
draperies, rugs and upholstery and with any 
type of furniture. 



SEE HOW LITTLE IT COSTS 




FOR AN ENTIRE ROOM 




Size of Room 


Htlihi 
Room 


Doubit 

Rolls 

Sid* Walb 


Yards 

of 
Bordtr 


Double 

Rolls 

Calling 


Total Cost 

Room 
ConpUt. 


8x10 ft. 


8 ft. 


4 


14 


2 


$3.36 


10 x 12 ft. 


9 ft. 


5 


16 


2 


3.93 


10 x 14 ft. 


9 ft. 


6 


18 


3 


4.86 


12 x 12 ft. 


9 ft. 


6 


18 


3 


4.86 


12 x 14 ft. 


9 ft. 


6 


19 


3 


4.92 


12 x 16ft. 


9 ft. 


7 


21 


4 


5.85 


14 x 16 ft. 


9 ft. 


7 


22 


4 


5.91 


14x18 ft. 


9 ft. 


8 


23 


4 


6.42 



This Chart Allows for Average Window and Door Openings- 
Allow One Extra Roll to Keep on Hand for Repairs. Complete* 
Chart Showing Exact Amount of Paper Needed on Page 93. 



SEE FRONT OF THIS SHEET FOR PATTERN 



Page 74 MONTGOMERY WARD cbak. 






*& 






<* * A 




*ftu 






n 

r if HI 



iSight and Day— Day and Night 



** H *6< 




SINGH ROLL 






This paper is sold only in 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

-• — 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

576 C 669— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship, mm 
wt. 2 lbs. 8 oi *» c 

576 C 4669— BORDER BAND. 

2'/ 2 In. Wide. One Yard. Ship. wt. - 
I oz OC 

576 C 690— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. *%* 
wt. 2 lbs. 8 oz OOC 

Hew to Figure Postage Shown en Page 93 

• 

For Budget Plan of Monthly Payments 

See Page 5 

SEE FRONT OF THIS 

Page 76 MONTGOMERY WARD cbaks 



You live with your wall paper. Select it care- 
fully so it won't bore you or get on your nerves. 
Choose plain paper if you want something 
quiet, serene, restful— or if you like lots of pic- 
tures, or have figured rugs or carved furniture. 

Here is one of our best papers, extra-heavy, 
oat meal stock, with just enough color in the 
border to keep it from being dull. Non-fading 
and washable for permanence of color. A paper 
that leading decorators are recommending for 
any room in the house — only the prices asked 
are just double Wards price. Side wall, ceiling 
and border for a ten by twelve foot room costs 
only $3.93 at Wards, and you may buy it on the 
Budget Plan. See Page 5. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Site of Room 


HtifiM 

Room 


Double 

Rolls 
Sid* Walls 


Yirds 

of 
Bolder 


Double 

Rolls 

Cellini 


Total Cost 

Room 
Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$3.36 


10 x 12 ft. 


9 ft. 


6 


16 


2 


3.93 


10 x 14 ft. 


9 ft. 


6 


18 


3 


4.86 


12 x 12 ft. 


9 ft. 


6 


18 


3 


4.86 


12 x 14 ft. 


9 ft. 


6 


19 


3 


4.92 


I2xl6ft. 


9 ft. 


7 


21 


4 


5.85 


J4xl6ft. 


9 ft. 


7 


22 


4 


5.91 


14 x 18 ft. 


9 ft. 


8 


23 


4 


6.42 



This Chart Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Shewing Exact Amount of Paper Needed on Page 93 .. 

SHEET FOR PATTERN 









i 





You've Seen French Scenic Patterns 

Selling for 60c a Roll 



*• ■**■ V.* 1 *' '* , *■ '* ,> 






***** :*MtX ■** •■***•. 





This Mper Is told only fn 16-yard Double Length Rolls, 
standard 18 -Inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above If for a single roll. 
„ # 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

57&C 670— SIDE WALL, Double 

Length Rolf, 16 Yard* Long. Ship. *#%»■ 

wt. 2 lb«. 8 ex e>IJ C 

576 C 4670— BORDER BAND. 

2>/ 4 In. Wide. One Yard. Ship. wt. - 

I oz. O 

576 C SP5— CEILING fa Hcr- 

mowbo. [See Page 82) Double 
Length Roll, 1 6 Yards Long. Ship, 
wt. 2 lbs. 8 oi...- 30 c 

Hew to Figure Postage Shown on Pag* 92 

• 

For Budget Plan of Monthly Payments 

Set Page 5 

SEE FRONT OF THIS 

* •«* W MOW TQQHBWt WAR© ***** 



But have you ever seen one at any price love- 
lier in design and color than this Ward repro- 
duction? It's our best quality engraved paper, 
colored in rich oils. Non-fading, of course, 
so you may use it in your sunniest room without 
fear of losing one bit of its beautyl By follow- 
ing our instructions, you may wash it too. And 
just look at the price! We saw dozens of pa- 
pers, identical in quality for 60c, but they 
weren't nearly so attractive in design and color. 

Whether you use it for an entire room or in 
combination with plain paper or wood panels, 
you'll have a beautiful background. For living 
room, dining room or hall. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



i Sue of Room 


Heteht 
Boom 


Doubit 

Roll. 

Side Wall. 


y«di 

of 

Border 


Double 

Roll! 

Ceiling 


Total Coil 

Room 
Complete 


8x10ft. 


8 ft. 


4 


14 


2 


$3.56 


lOx I2ff. 


9 ft. 


5 


16 


2 


4.18 


10 x 14 ft. 


9 ft. 


6 


18 


3 


5.16 


12 x 12 ft. 


9 ft, 


6 


18 


3 


5.16 


12 x 14ft. 


9 ft. 


6 


19 


3 


5.22 


12 x 16ft. 


9 ft. 


7 


21 


4 


6.20 


I4xl6ft. 


9 ft. 


7 


22 


4 


6.26 


14 x 18 ft. 


9 ft. 


8 


23 


4 


6.82 



This Chert AHows for Average Window end Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 



new?. . Yes! smart?. . Certainly! 
expensive?. . Of Course Not! 




SINGH ROLL 






This paper if sold only in 16-yard Double Length Rolls. 
Standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

__ ______ # 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

> • — — — — 

576 C 671— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship, 
wt. 2 lbs. 8oz 

576 C 4671— BORDER BAND. 

iy A In. Wide. One Yard. Ship. wt. 
I oz 

576 C 692— CEILING to Har- 

monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. 
wt.2 lbs.8oz 



50c 
6c 

36c 

How to Figure Postage Shown on Page 93 

For Budget Plan of Monthly Payments 
See Page 5 



A pattern that has everything— excellent stock, 
heavy embossing, clear, cool colors, just the 
right amount of metallic sheen with high lights, 
a dramatic, modern design, with fadeproof col* 
ors and a washable finish. All the things that 
usually mean an expensive paper, but Wards 
price is only half that usually asked for paper of 
this quality. The design shown on the sample is 
1/3 smaller than the actual pattern. 

You'll find this ideal for living room, bed- 
room, dining room or hall where it's particularly 
nice with plain draperies of celanese, taffeta or 
rep depending on your other furnishings. Our 
Interior Decorating Department suggests using 
either brown, white or blue with it for the most 
perfect color harmony. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Size of Room 


HofeM 

Roera 


Double 

Rolli 

Sid* Willi 


y«di 

of 
Boidu 


Doublt 

Rolli 

Coiling 


Total Cod 

Room 
Complete 


8 x 1 ft. 


8 ft. 


4 


14 


2 


$3.56 


10 x 12 ft. 


9 ft. 


5 


16 


2 


4.18 


I0xl4ft. 


9 ft. 


6 


18 


3 


5.16 


12 x 12 ft. 


9 ft. 


6 


18 


3 


5.16 


12 x 14ft. 


9 ft. 


6 


19 


3 


5.22 


I2xl6ft. 


9 ft. 


7 


21 


4 


6.20 


I4xl6ft. 


9 ft. 


7 


22 


4 


6.26 


I4xl8ft. 


9 ft. 


8 


23 


4 


6.82 



This Chart Allows lor Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page $3. 



SEE FRONT OF THIS SHEET FOR PATTERN 

Page 78 MONTGOMERY WARD 






I < 




m 




It's Color and Texture that Make 
This Paper So Exquisite . . . 




SINGH ROLL 






This paper is sold only in 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 

— — _— __ • — __^^_ 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

■ • 
576 G 672— SIDE WALL Double 
Length Roll, 16 Yards Long. Ship. _^ 
wt.2lbs.8ox 50c 

576 G 4672— BORDER BAND. 

2% In. Wide. One Yard. Ship. wt. 

I oi £c 

576 G 692— CEILING to Har- 
monize. (Not Shown] Double 
Length Roll, 16 Yards Long. Ship, 
wt. 2 lbs. 8 oz 36c 

Hew to Figure Postage Shewn en Page 93 

• 

For Budget Plan of Monthly Payments 

See Page S 

SEE FRONT OF THIS 

Pege 71 MONTGOMERY WARD 



Like satin damask — rich, soft, luxuriant — the 
delight of every woman. Run your finger tips 
over the surface, feel the cloth-like texture, the 
satiny sheen. Hold the paper in the light, see 
the warm golden-cream background. Have 
you ever seen a more beautiful paper for down- 
stairs rooms at any price? 

Delicate as it is, the colors are non-fading 
like all Wards papers, and the surface washable. 

You may use practically any colors with this 
paper. Damask draperies and mahogany furni- 
ture would be particularly nice. Because the 
paper is so rich in itself it will flatter the furni- 
ture you already have. 



SEE HOW LITTLE IT COSTS 




FOR AN ENTIRE ROOM 




Six* el Room 


Height 
Roon 


Double 

Roll. 

Sid. W«lb 


y.tdi 

of 

Bordw 


Doubit 
Relit 

Coiling 


Total Ceil 

Room 
Complete ( 


8x10 ft. 


8 ft. 


4 


14 


2 


$3.56 


10 x 12 ft. 


9 ft. 


S 


16 


2 


4.18 


10 x 14 ft. 


9 ft. 


6 


18 


3 


5.16 


12 x 12 ft. 


9 ft. 


6 


18 


3 


5.16 


12 x 14 ft. 


9 ft. 


6 


19 


3 


5.22 


12 x 16 ft. 


9 ft. 


7 


21 


4 


6.20 


14 x 16 ft. 


9 ft. 


7 


22 


4 


6.26 


14 x 18 ft. 


9 ft. 


8 


23 


4 


6.82 



This Char* Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 

SHEET FOR PATTERN 







i 



IS 



All my Friends Envy my Living Room 




This paper is sold only in 16-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 



50< 



DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

— # . 

576 C673—SIDE WALL Double 
Length Roll, 16 Yards Long. Ship. 
wt. 2 lbs, 8oz 

S76 C 4673— BORDER BAND. 

2'/ 4 In. Wide. One Yard. Ship. wt. , 

I or, O 

576 C 692— CEILING to Har- 
monize. (Not Shown) Double 
Length Roll, 16 Yards Long. Ship. 
wt.2lbs.8oz 3£< 

How to Figure Postage Shown on Rage 93 

• 

For Budget Plan of Monthly Payment* 

See Page 5 



Paper, 



55 



WROTE A CUSTOMER 



"They think It cost a fortune because they 
priced paper identical in quality and found it 
selling for 60c a roll I like it too, because if 
makes such a harmonious background for my 
furniture. You know, 1 loved the old pieces I 
had and wanted a paper to show them off. 
This certainly does if and I'm delighted with the 
whole effect." 

If you choose this exquisite tapestry design, 
you'll agree that it's one of the most beautiful 
patterns you've ever seen. Engraved, which 
always means softly blended oil colors, and 
heavily embossed. Fadeproof and washable. 
A paper that looks more expensive than it is. 



SEE HOW LITTLE IT COSTS 
FOR AN ENTIRE ROOM 



Size of Room 


Height 
of 


Double 
Rolls 


y«ds 

of 


Double 
Rolls 


Total Cost 




Room 


Side Walls 


Border 


Celling 


Complete 


8x10 ft. 


8 ft. 


4 


14 


2 


$3.56 


lOx 12 ft. 


9 ft. 


5 


16 


2 


4.18 


10 x 14 ft. 


9 ft. 


6 


18 


3 


5.16 


12x12 ft. 


9 ft. 


6 


18 


3 


5.16 


12 x 14 ft. 


9 ft. 


6 


19 


3 


5.22 


12 x 16 ft. 


9 ft. 


7 


21 


4 


6.20 


I4xl6ft. 


9 ft. 


7 


22 


4 


6.26 


14 x 18 ft. 


9ft. 


8 


23 


4 


6.82 



This Char* Allows for Average Window and Door Openings. 
Allow One Extra Roll to Keep on Hand for Repairs. Complete 
Chart Showing Exact Amount of Paper Needed on Page 93. 



SEE FRONT OF THIS SHEET FOR PATTERN 



Paga 80 MONTGOMERY WARD cbaks 



Give your room a Beauty Treatment 

Brighten and "Lift" its Ceiling with Fresh New Paper! 



•** -5H4 *<, 



SINOLI ROLL 






This paper ft told only In 1 6-yard Double Length Rolls, 
standard 18-inch width. But for your convenience in 
comparing the cost of Wards papers with others, the 
price quoted above is for a single roll. 



DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 

- • ■ 

Celling— White. Like this sample. 
576 C 800— Per Double Roll (16 
Yards) Ship, wt.2 lbs 15 € 

Ceiling — Ivory, Same design as 

sample. 

876 C 801— Per Double Roll (16 

Yards) Ship. wt. 2 lbs 15* 

Hew to Figure Postage Shown en Page U 

• 

For Budget Plan of Monthly Payments 

See Page S 



Often that's all that's needed to make a room 
lighter, cleaner, more cheerful And think how 
little it costsl You may have a new ceiling in a 
10 by 12 foot room for only 30c. 

This particular ceiling pattern has tremen- 
dous popularity with decorators because the 
silver pattern reflects just the right amount of 
clear light without being "glary. M 

The Ivory, not shown, is a creamy rich color 
that blends with tan and brown papers or fig- 
ured designs with dark backgrounds. The 
White is better with the lighter side wall pat- 
terns. Non-fading like every Ward paper and 
washable also. Extra heavy for paper priced at 
7'/2C a single roll, but then, Wards prices al- 
ways save you money. 

SEE HOW LITTLE IT COSTS 
TO PAPER YOUR CEILING 



Sue of Ceiling 


Double Rolls 
Ceiling 


Total Coct 


8x10 feet 


2 


30c 


10x12 feet 


2 


30c 


10x14 feet 


3 


45c 


12x12 feet 


3 


45c 


12x14 feet 


3 


45c 


12x16 feet 


4 


60c 


14x16 feet 


4 


60c 


14x1 8 feet 


4 


60c 



To figure your requirements for Irregular or extra large ceilings, 
see Page 91. 



SEE FRONT OF THIS SHEET FOR PATTERN 



P«ge tl MONTGOMERY WARD 



■p^jmjovp 



Why Marilyn! Your ceiling looks so much 
higher. What have you done to it?" 




This paper 15 sola only hi 1 6-yard Double Length RoH$, 
standard 18-fncK wiJth. But for your convenience in 
compering the cost of Wards papers with others, the 
price quoted above is for a single roll. 

— e - 

DESCRIPTION AND PRICE OF PATTERN 
ON FRONT OF THIS SHEET 



Ceiling — Ivory. Like this sample. 
576 C 806— Per Double Roll (16 
Yards) Ship. wt. 2 lbs. 8 02 36< 

Ceiling— White. Same design as 

Sample. 

576 C 805— Per Double Roll (16 

Yards) Ship. wt. 2 lbs. 8 02 ... 36 c 

How to Figure Postage Shown on Pago 93 

For Budget Plan of Monthly Payments 
See Page 5 



"I papered it. You know how the spring sun- 
shine reveals a winter's accumulation of dust 
and soot and most of it is on the ceiling. I was 
going to clean it, but it cost so little to buy new 
paper from Wards, 1 didn't bother with the 
cleaning. And this new light paper with little 
touches of color, makes the whole room seem 
fresher and brighter and bigger." 

This pa+tern In White or Ivory harmonizes 
with any side wall. Use Ivory with dark colors 
and white with lighter tones. Finely embossed 
— feel the rough pebbly effect — for long wear. 
Non-fading for color permanence. May be 
washed or cleaned. 

You may include your wall paper with any 
$20 Budget Plan Order. See Page S. 



SEE HOW LITTLE IT COSTS 
TO PAPER YOUR CEILING 



S*ze of Celling 


Double Rolls 
Ceiling 


Total Cost 


8x10 feet 


2 


$ .72 


10x12 feet 


2 


.72 


10x14 feet 


3 


1.08 


12x12 feet 


3 


1.08 


12x14 feet 


3 


1.08 


12x16 feet 


4 


1.44 


14x16 feet 


4 


1.44 


14x18 feet 


4 


1.44 



SEE FRONT OF 

Peg* $Z MONTGOMERY WARD 



To figure your requirements for irregular or extra large ceilings, 
see Page 93. 

THIS SHEET FOR PATTERN 






Wards Wall Oil Cloth 



SANITARY — WASHABLE 

» permanent wall covering for kitchens, bathrooms, 
tries or nurseries. Strengthens plaster. Covers 
ill cracks. Use extra heavy paste and match 
us edge to edge. Use it on your tables and shelves 
, for it outwears ordinary oilcloth. Easy to hang, 
inches wide. Ship. wt. 1 yd. 2 lbs. 



Plain Colors for 
ellings or Side Walls 

tractive in combination 
th the figured patterns 
>wn below and to the right 
:an be used for entire room. 
sure to order enough for 
►le, shelves, etc. 48 in. wide, 
p. wt. 1 yd. 2 lbs. 
JLL EMBOSSED FINISH 

>C 4011— White. Yd. 33c 
>C 4012— Light Tan. 

rd 33c 

i C 4014— Cream. Yd. 33c 
i C 4016— Light ->Or 

^en. Yard O^ 

HINY GLAZED FINISH 
j c 4015— White. Yd.33c 
Yard Roll of any above 
nbers $3.75 





Like Scenic Effects? 

ten you'll find this glazed oil cloth 
it the thing for your kitchen, pan- 
r, bathroom or breakfast nook, 
der enough for tables, cabinets, 
d shelves for it will wear indefi- 
:ely. 48 in. wide. Design about 
imes larger than shown. Ship. wt. 
rd.2 1bs. „ 

6 C 4096—1 Yard JO* 

Yard Roll $3.75 



Allover Mottled Design 

This creamy background is suitable 
for living room, dining room or hall, 
but may be used in kitchen or bath- 
room. Heavily embossed. Dull fin- 
ish. Use independently or in com- 
bination with the dull finish colors 
above. 48 in. wide. Ship. wt. 1 yd. 
2 lbs. -- 

576 C 4054—1 Yard OO w 

12 Yard Roll. $3.75 



Green Makes a Cool Room 

Here's something different, 48 inch glazed 
wainscoting with top and bottom bor- 
der in one piece. For kitchen or bath. 
576 C 4050— Wainscoting with tile 
design 20 times larger than shown. 
Harmonizes with 576 C 4095 or if you 
want to combine with dull finishes, use 

with plain colors at left. 1 Yard 33c 

12 Yard Roll.. $3.75 

576 C 4095 — Irregular tile design. Glazed 
to match wainscoting, or may be used 
for the entire room. 48 in. wide. Design 
20 times larger than photograph, oir 

Ship. wt. 1 yd. 2 lb. Yard «30 fc 

12 Yard Roll $3.75 



Blue Is Always Good 

Combine an allover design, a tile 
block pattern and a matching 
border for an effective room. 
Glazed finish. 48 inches wide. All 
designs 20 times larger than pho- 
tograph 

(E) 576 C 4053 — Blue and Cream 
Block Tile Wt. 1 yd. 2 lbs. Yd 33c 
12 Yard Roll $3.75 

© 576 C 4052 — Allover Blue and 
Cream Pattern. May be used in 
combination with the tile design 
or independently with bor- <ja. 
der. Wt. lyd.21bs....Yd. OJ c 
12 Yard Roll $3.75 

© 576 C 4030 — 1 H inch border 
matches both tile and allover de- 
sign. Ship. wt. 1 yd. 4 oz. Yd. 9c 





GLAZED BORDER 

576 C 4028— 2 H in. Matches 576 C 4095 
or plain colors. Wt. 1 yd. 4 oz. Yard. 9c 



DULL BORDER 

576 C 4029—1 % in. wide. Ship, 
wt. 1 yd. 4 oz. Yard 9c 



LOOKS LIKE OIL CLOTH -COSTS MUCH LESS! 




76 C 6002 — For kitchen, 
athroom and pantry. Ship. 

t. 1 yard 1 lb Yd. 19c 

> Yard Roll $2.10 

'6 C 6102—2 in. border, 
lip. wt. I yard 1 oz. Yd. 7c 



h£ 



576 C 6001 — For kitchen, 
bathroom or nursery. Ship. 

wt. 1 yd. 1 lb Yd. 19c 

12 Yd. Roll $2.10 

576 C 61 01—2 % in. border. 
Wt. 1 yard 1 oz Yd. 7c 



EFFICIENT! ECONOMICAL! 

Something entirely new, an oil cloth sur- N ^- ^ 

face on paper instead of cloth. Glossy \ ., V^ 

finish. Looks exactly like oil cloth and I 

gives good service. Does not tear easily. f 

May be used for tables, shelves, etc., as I 

well as on your walls. Non-fading and 

washable. Actual patterns, 8 times size 576 C 6000 — Flo wered 

shown. 47 l A inches wide. Figured Gingham for any room. 

patterns have separate matching bor- Wt. 1 yd. 1 lb.. ..Yd. 19c 

ders as shown. Hang as you do oil- 12 Yd. Roll $2.10 

cloth. Use extra heavy paste and 576 C 61 00—1 H * n - Bor " 

match seams edge to edge. der. Wt. 1 yd. 1 oz. Yd. 7c 




«■"- MONTGOMERY WARD 



Plain Glazed Colors. 
Ship. wt. 1 yd. 1 lb. Yd. 
576 C 6051— Green.19c 
576 C 6050— -CreamlQc 
576 C 6052— White.19c 
12 Yd. Roll...... $2.10 

83 





PAPER THAT LOOKS 

Make your wainscoting or panels resemble 
wood by using this imitation veneer in light or 
dark oak. Can be waxed or varnished to make 
it even more rich in appearance. Easily kept 
fresh and shiny by wiping with a damp or 
oiled cloth. Attractive in living room, dining 
room, hall, den, library or recreation room. 
To determine the number of rolls you need, 



LIKE WOOD VENEER 

find the number of square feet of wall space to 
be papered and divide by 60. As easily hung 
as ordinary wall paper. Use extra heavy paste 
Standard 16-yard rolls, 18 in. wide ' 
per roll 2 lbs. 8 oz. 



576 C 3— Light Oak. Roll. 
576 C 4— Dark Oak. Roll. 



Ship. wt. 

50 c 



NEW! Mickey Mouse Border 





90c PLASTER PAPER 

is Only C^l C af Wards 

Washable, non-fading, heavily em- 
bossed, it looks almost like real 
plaster on your walls. Soft flattering 
tan shades with cloudy rose and tan 
supplemented with more vivid bor- 
ders, that will look well in living room, 
dining room, hall or bedroom. 

Economical 30 inch width. Sold 
only in bolts containing three 5-yard 
rolls, which is the equivalent of 3 
single rolls of regular 18-inch wall 
paper. Ship, wt., boll", 3 lbs. 8 oz. 
Matching borders 2% in. wide. Ship, 
wt., 1 yard, 1 oz. 
576 C 3052— Dark Side Wall (Top) 

Bolt. (15 yds., 30 in. wide) 54c 

576 C 4644— Border. Yard 5»/ 2 c 

576 C 3051— Light Side Wall (Cen- 
ter) Bolt. (15 yds., 30in. wide) . . . 54c 

576 C 4651 — Border. Yard 6c 

576 C 3050— Medium Side Wall (Bot- 
tom) Bolt. (15 yds., 30 in. wide).. 54c 

576 C 4656— Border. Yard 6c 

576 C 806 — Washable Fadeproof ceil- 
ing to harmonize with any of the 
above side wall papers. (See page 82.) 
Double length roll (16 yds. 18 in. 
wide). Ship. wt. 2 lbs. 8 oz 36c 

SPECIAL 
ORDERING INFORMATION 

Since the above plaster Side Wall 
papers are 30 inches wide instead of 
the usual 18 inch width, divide the 
number of square feet of wall space to 
be papered by 90 to find the number 
of bolts needed. 

The number of feet around the 
room, multiplied by its height gives 
the square feet of wall space, from 
which may be deducted the square 
feet for door and window openings, 
determined by multiplying the height 
by the width of each opening and 
adding the results. 

For ceilings, multiply the length 
of the room by the width and divide 
by 60 to find the number of double 
rolls of ceiling paper required. 

84 MONTGOMERY WARD cbaks 



Lots of Fun for the Children! 



So easy to make their room more interesting Use 
this border around the wall of the room, low 
enough for them to enjoy the parade of Mickey 
and Minnie Mouse, Donald Duck and Pluto 
Or cut out the figures and paste them on plain 
or painted walls. Washable and non-fading. 
Fxtra heavy embossed paper. Width 5% inches. 
bhtp. wt. 1 oz. 1 yard. 
576 C 9506—1 Yard.. 



13c 



%M0 r 4<»l r CnfciC^r, C*,* -Cw '— 



Twisted Cord Border 

576 C 9500— Bright colored conventional design to 
blend with many color schemes, especially usable 
for paneling, etc., because it's extra narrow. Only 
1% in. wide. Ship. wt. 1 oz. • 

1 yard 3C 

Interior Decorators are recommending borders 
more and more. Use them around doors, windows 
arches ; to decorate furniture . Look at the borders 
in this book I Did you ever see lovelier designs I 



Wild Flower Frieze 

576 C 9501— Dainty pastel design particularly 
good with figured or plain paper in a bedroom 
May also be used in other rooms because the varied 
colors blend with many side wall patterns and 
colors. 2 l i in. wide. Ship. wt. 1 oz. 

1 yard O C 




Modernistic Scallop Border 

576 C 9502— White, ivory, tan and beige in 
conventional design of scallops, tassels, hearts 
and dots. Use with plain or figured ** 1/ 

patterns. 2 in. wide. Ship. wt. 1 oz. 1 yd ** ' 2 C 



Rope and Flower Design 

576 C 9503 — Most popular border 
3M in. wide. Ship. wt. 1 oz. 1 Yd. 



.3V2C 





W>V,W* 



ART GLASS PAPER 

A practical, inexpensive decoration for doors win- 
dows book-cases, cabinets, and other glass surfaces 
Ideal for pantry or bathroom. Permits light to enter 
but prevents anyone from seeing in. Fine imported 
quality not to be compared with inferior imitations 
Washable, non-fading and not injured by heat, cold or 
steam. With ordinary care, will not peel or blister 
18^ in. wide. Actual design about 10 times larger than 
photographs. Easy to apply because it's adhesive 
Ship. wt. 1 yard, 5 oz. 

(A) 576 C 5782— - . 
Fleur de Lis. 1 yard 14C 

(B) 576 C 5787 — Silver Star, l" yard". !"!!!'." 14c 

(C) 576 C 5786— Mosaic. 1 yard "l4c 

( D) 576 C 5780— Jack Frost. 1 yard , . \ A 4c 

(E) 576 C 5781 — Leaded Squares, 1 yard 14c 



^*K**K*^Ktf*K>»$*HH 





Certified Wall Paper Paste 



55' 



6- pounds 



High grade, well balanced corn and 

wheat paste. Has all the desirable 

qualities of both pure wheat and 

pure corn paste. Each pound of 

powder will absorb 9 pints hot or 

cold water, making enough smooth, white paste 

for walls and ceilings of average room. Easily and 

quickly prepared for use with just a few minutes 

stirring of dry paste and water. Dries slowly 

enough to permit easy sliding of the paper on wall 

to match pattern. Holds paper tight. Will not 

sour or discolor paper. 

/5 G 895—2 pounds. Ship. wt. 3 lbs 23c 

75 G 896—5 pounds. Ship. wt. 6 lbs 55c 




Pure Shellac — 3 Pound Cut 

Three pounds of the finest gum shellac, dissolved in 
one gallon of alcohol. Dries in 15 minutes. Recom- 
mended for all general purposes where a high grade 
Shellac is wanted as it does not require thinning with 
alcohol. Forms a smooth, hard finish. (Never var- 
nish over shellac on floors . . . it's too brittle.) Gal- 
lon covers 400 sq.ft. one coat. Ship. wts. 12 oz., 1 lb. 
8 oz. t 2 lbs. 12 oz. and 11 lbs. 

Be sure to state color wanted on your order. 



Article No. 


Size 


Orange 


White 


75 G 8684 
75 G 8680 
575 G 8681 
575 G 8683 


H Pint 
1 Pint 
1 Quart 
1 Gallon 


13c 
29 c 
48 c 
$1.59 


14c 

33 c 

53c 

S1.79 



Popular Paint Brush 

Good value for the home owner who 
ioes his own painting. The long, pure 
Chinese bristles hold enough material to 
give a fast, easy painting job. Use it for 
painting inside or out — houses, barns 
and other large areas where a depend- 
able, long-wearing brush is wanted. 



Economy Paint Brush 

Has longer bristles than are usually found 
in brushes at this low price. And they're 
100% pure Chinese bristles, permanently 
vulcanized in rubber. Well shaped and 
balanced hardwood handle. Use it for all 
jobs inside or out where the longest wear- 
ing brush is not essential. 




Article 
Number 


Width 


Bris- 
tles 


Ship. 
Wt. 


Ea. 


75 G 699 
75 G 700 
75 G 701 


3 in. 
3H in. 

4 in. 


i 1 -* in. 
3% in. 
4 in. 


9 oz. 
12 oz. 
1 lb. 


89c 
1.10 
1.39 



Article 
Number 


Width 


Bris- 
tles 


Ship. 
Wt. 


Ea. 


75G351 
75G352 
75 G 354 


2,4 in. 

3 in. 

4 in. 


2% in. 
2% in. 
3 in. 


Soz. 
9 oz. 
11 oz. 


36 c 

42c 
59c 



Kaisomine Brush 

For the average home 
owner's use. Long wear- 
ing, pure Chinese bristles 
thoroughly cleaned and 
sterilized and firmly set in 
rubber. Well balanced. 
Holds plenty of material. 
Ship. wts. 1 lb. 4 oz.. and 
1 lb. 8 oz. 
75 G 520 — Width 6 in. 

3% in. bristles $1.19 

75 G 521 — Width. 7 in. 
3H in. bristles $1.39 




Wood Stain 

Penetrates hard or soft 
woods. Resists fading. 
Gallon stains about 400 
sq. ft. 1 coat. Ship. wts. 
1 lb. 8 oz., 2 lbs. 12 oz., 
and 11 lbs. CoLOksrLight 
Oak, Mahogany, Dark 
Oak, Maple. Walnut, and 
Golden Oak. 

State color wanted 
on your order. <JC A 
75 G8131— 1 pt ODC 
575 G 8132—1 Qt.. . 55c 
675 G 8134— 1 gal.. $1.69 




1 

4 



Paste Wood Filler 

For unfinished open- 
grain hardwoods. Pro- 
duces a smooth, hard 
surface for varnishing. 
Pound fills 60 sq.. ft. 
Ship. wts. 1 lb. 8 oz., 6 
lbs. and 13 lbs. Colors: 
Light Oak, Dark Oak 
and Golden Oak. 

State color. 
75 G 8210— lib.... 16c 
75 G 8211—5 lbs... 57c 
575 G8212— 

lOlbs $1.08 



General Purpose Brush 

designed to fit the needs of the average 
tome owner for a dependable Brush at 
noderate cost. An outstanding value in a 
>rush designed for the occasional varnish 
ir enamel job. Chisel edge is carefully 
ihaped by machine. 



For Varnish or Enamel 

Low priced Brush for small varnish, en- 
amel or lacquer jobs. Soft , flexible Chinese 
bristles set in rubber. Machine shaped 
chisel edge gives a smooth finish. 



Article 
sT umber 


Width 


Bristles 


Ship. 
Wt. 


Ea. 


'5 G 340 
'5 G 341 
'5 G 342 


1 in. 

lHin. 

2 in. 


2% in. 
2' 4 in. 
2% in. 


4 oz. 

5 oz. 

6 oz. 


15c 
19c 
28 c 



Article 




Bris- 


Ship. 




Number 


Width 


tles 


Wt. 


Ea. 


75 G 321 


1 in. 


IK in. 


4 oz. 


10c 


75G322 


\H in. 


in a- 

2*„ in. 


4oz. 


10c 


75G327 


2 in. 


5 oz. 


15c 


75G328 


2H in. 


2?* in. 


5 oz. 


23c 


75G329 


3 in. 


2Hin. 


6 oz. 


29c 



Utility Brush 

If you do all of your own 
decorating work you'll 
want this utility brush. 
It's fine for paint, paste 
or kaisomine. 

The pure Chinese bris- 
tles are 3% in. long and 
set in rubber. Hardwood 
handle is well balanced. 
Width 6 in. Ship. wt. 

75G958 $1 .00 





Wallpaper Cleaner 

Restores soiled paper to 
original beauty. Removes 
dirt, dust or soot. 

One can cleans walls and 
ceiling of average room. 
Ship. wts. 1 lb. 4 oz. and 3 
lbs. Q — 
75 G 8991— 12-oz. CanOC 
75 G 8991—3 Cans 22e 

Patching Plaster 

Convenient for filling large 
broken areas, small cracks 
or nail holes in plaster. 
Dries in H hour. Won't 
shrink, crack, crumble or 
fall out. Easy to prepare. 
Ship. wt. 3 lbs. 4 |- 
75 G 7935— 2 H lbs . I DC 

Waterless Cleaner 

Grit-free soap paste. Re- 
moves dirt, grease and 
grime quickly and easily 
from enamel , varnish or lac- 
quered surfaces. Apply with 
sponge. Wipe off with damp 
rag. Ship. wts. 3 lbs. 4 oz. 
and 6 lbs. 
75 G 7834— 

2K lbs 

75 G 7835— S lbs 46c 



25c 



Brush Cleaner 

Helps to preserve your 
brushes. A clean brush al- 
ways insures a smoother 
painting job. Quickly dis- 
solves paint, varnish or en- 
amel. Pound cleans 8 aver- 
age brushes. Ship. wt. 1 lb. 

75°G 7820— Pound. . 1 lC 

Paint Thinner 

Thins paint, varnish or en- 
amel . Also cleans brushes and 
removes paint from hands, 
clothes, etc. Ship. wts. 1 lb. 
8 oz., 2 lbs. 8 oz., and 10 
lbs. 
75 G 7693—1 pt. 

575 G 7694— 1 qt 19o 

575 G 7695—1 gal 45c 

Paint Remover 

A fast working material for 
removing paint, enamel, lac- 
quer or varnish from wood 
or metal. Qt. removes old 
finish from 20 to 50 sq. ft. 
Ship. wts. I lb. 8 oz., 2 lbs. 
12 oz., and 11 lbs. Oil** 

75 G 7796—1 pt 44C 

575 G 7797—1 qt 38c 

75 G 7799—1 gal $1.19 



12c 




Liquid Glue 

Use on wood or 
metal. Ship. 
wts. 4 oz., 11 
oz., 1 lb. 4 oz., 
2 lbs. 4oz. 
75 G 8588 

&?:.15c 

75 G 8589— 
4-oz. can . . . 25c 
75 G 8590— 
H-Pt.can..39c 



Cement Dry Glues 



Waterproof li- 
quid cement. 
Use for China, 
wood, glass, 
leather . . . 
anything that 
can be mended 
with cement. 
Furnished in 
1%-oz. tube. 
Ship. wt. 5 oz. 
75 G 8585— 
Tube t9c 



Ground am- 
ber Glue. For 
sizing. Ship, 
wt. T lb. 8 oz. 
75 G 8560— 

Lb 23c 

FlakeHidi 
Glue. Pale 
amber. For 
furniture. Ship, 
wt. 1 lb. 8oz. 
75 G 8570— 
Lb 35c 




Patching Wood Wards Crack Filler 



& 



Natural wood in putty- 
like paste. Hardens in 
30 minutes into a water- 
proof, buff color wood. 
Can be sawed, Planed, 
sanded, carved. Holds 
nails or screws. Can be 
painted or varnished. 
Ship. wts. 8 oz., 12 oz. 
78 G 8296- A Q- 

3 oz. Tube I ww 

76 G 8295— % lb. Can 22c 



Similar to putty, but 
tougher, more elastic 
and less brittle. For 
filling holes, cracks, 
scars, etc. in floors, 
furniture and wood- 
work. Sets hard. Won't 
shrink. Can be painted. 
Ship. wts. 1 lb. 8 oz. 
and 6 lbs. 4 C — 

76 G 8228—1 lb. I OC 
75 G 8229— 5 lbs... 63 c 



cbaks MONTGOMERY WARD Page 85 




WASHABLE FINISHES 

FOR WALLS AND WOODWORK 



Certified 

43 c 

PINT 

75 c 

QUART 



$2< 



>65 

GALLON 



Gloss Wall Enamel — Supreme Quality 

A quick-drying, brilliant gloss Enamel made especially for 
all large areas such as walls, woodwork, kitchen cabinets, etc. 
An ideal finish for bathroom and kitchen walls or any wood- 
work in the home because its hard, smooth surface can be 
washed repeatedly without injury. Grease, grime, pencil 
marks, finger prints, blueing or ink will wash off of Wards 
Gloss Wall Enamel. 

Has greater hiding power and is easier to apply than anv 
other quick-drying Wall Enamel we know of. Flows freely 
and levels smot >t nly wit hout trace of brush marks. One coat 
completely hides a similar color surface. Gallon covers 500 
sq. ft., 1 coat, or 300 sq. ft., 2 coats. Dries in 6 to 8 hours. 
See the colors listed below in Wards Spring General Catalog 
or write for Free Color Card. 
200— White 218— Peach 25C>— Ivory 213— Beige 

202— Light Buff 206— Pale Orchid 217— Nile Green 

204— Light Cream 212— Lettuce Green 232— Ivory Tan 
214 — French Gray 215— Medium Green 209 — Pale Green 
255 — Holland Blue 211— Lt. Azure Blue 270— Pearl Gray 
Be sure to state color wanted on your order. 

75 G 8076—1 Pint. Ship. wt. 2 lbs. 4 oz 43c 

575 G 8077—1 Quart. Ship. wt. 4 lb-* 75c 

575 G 8077- H Gallon. (2 QuartsV. Ship. wt. 8 lbs..$1 .39 
575 G 8079—1 Gallon. Ship. wt. 14 lbs.. . 2.65 



Coverall Interior Gloss Paint — Standard Quality 

57 c 



QUART 



$|95 

GALLON 



A good, low priced Paint that produces a high gloss finish. 
Net quite as durable or as fast drying as Wards Certified Gloss 
Wall Enamel above . . . but a very satisfactory finish for 
all large areas such as bathroom and kitchen walls or wood 
work in any room. Can be washed with mild soap without 
dulling its rich gloss. We believe that it has greater hiding 
power and is easier to apply than many standard quality 
enamels selling for as much as 50% more. Gallon covers 500 
sq. ft., 1 coat, or 250 sq. ft., 2 coats. Dries overnight. 

Furnished in the same colors as Gloss Wall Enamel 
above. Be sure to state color wanted on your order. 

575 G 6019—1 Quart. Ship. wt. 3 lbs. 8 oz 57c 

575 G 6021—1 Gallon. Ship. wt. 13 lbs $1 .95 



SOFT, SATIN -LIKE, SEMI- LUSTER FINISHES 



Certified Semi-Gloss Enamel — Supreme Qualify 

A hard, non-absorbent, tile-like finish with the soft, mellow mm MP 
luster now so widely used on walls and woodwork of every room m ^\ C 
in the home. Recommended especially for bathrooms and M fc# 
kitchen walls, also for radiators, cabinets, etc. Stands fre- quart 
quent washing . . . dust, dirt, grease, grime, finger prints, WUAKI 
ink or blueing are easily removed from this fine finish. Has excellent hiding 
power. It is easy to apply. Flows freely and levels smoothly without trace 
of brush marks. Dries in 6 to 8 hours. 

Gallon covers 500 sq. ft., 1 coat, or 300 sq. ft., 2 coats. See colors listed 
below in Wards Spring General Catalog or write for Free Color Card. 
200— White 218— Peach 256— Ivory 213— Beige 

202— Light Buff 232 — Ivorv Tan 214 — French Gray 

204— Light Cream 270— Pearl Gray 255— Holland Blue 

206— Pale Orchid 217— Nile Green 215— Medium Green 

212— Lettuce Green 209— Pale Green 211— Lt. Azure Blue 

Be sure to state color wanted on your order. 

75 G 8093—1 Pint. Ship. wt. 2 lbs. 4 oz 43c 

575 G 8094—1 Quart. Ship. wt. 4 lbs., 4 oz 75c 

575 G 8094— % Gallon (2 Quarts). Ship. wt. 8 lbs $1 .38 

575 G 8095—1 Gallon. Ship. wt. 15 lbs 2.57 

Coverall Semi-Gloss Paint — Standard Quality 

A good low priced, washable Paint for use anywhere inside — ■■ ■■ 
on walls, woodwork or radiators. Gives a soft, mellow, semi- ^% ^%C 
gloss finish. An economical choice for all surfaces where the ^0 ^J 
bright finish of gloss enamel is not desired. Dries over- ntiADT 
night. Gallon covers 500 sq. ft., 1 coat or 250 sq. ft.. 2 coats. UUAKi 

Furnished in the same 16 colors as Wards Certified Semi-Gloss 
Enamel above. Be sure to state color wanted on your order. 

75 G £060—1 Pint. Ship. wt. 2 lbs. 4 oz 33c 

575 G 8061—1 Quart. Ship. wt. 4 lbs. 4 oz 55c 

575 G 8061— H Gallon (2 Quarts). Ship. wt. 9 lbs 98c 

575 G 8063—1 Gallon. Ship. wt. 16 lbs $1 .79 

Page 86 csaks 




* 




/ 



FLAT WALL PAINTS 

EASY TO APPLY- EASY TO WASH 




Certified Flat Wall Paint 



$■97 



Regular Kalsomine I Washable Kalsomine 



35' 



Produces a soft, velvety 

finish that won't crack. 
peel or rub off. Mixes 
easily in hot or cold 
water. Easy to apply. B.lb». 

Does not leave brush marks. Dries in 
an hour or two. One coat completely 
hides any light-colored plaster, wood or 
wallboard surface. 5 pounds will cover 
300 to 400 sq. ft., 1 coat. On new walls, 
use Cold Water Size alright below before 
applying Kalsomine. Colors: 
200 — White 213— Beige 

218 — Peach 256 — Ivory 

270 — Pearl Gray 232—Ivory Tan 
202— Light Buff 
214 — French Gray 
212 — Lettuce Green 



45' 



209— Pale Green 
217— Nile Green 

206— Pale Orchid 



204 — Light Cream 211 — Lt. Azure Blue 

State color wanted on your order. 

75 G 8326—5 lbs. Ship, wt 6 lbs.. .35c 

Varnish Wall Size 

A high grade pigment and varnish Size. 
Use on new plaster walls before painting 
or enameling. Seals old surfaces and 
prevents flat spots in finished job. Gal- 
lon covers 4(K) sq. ft., one coat. Ship. 
wts. 3 lbs. and 11 lbs. A 

575 G 8760—1 Quart. 49C 

575 G 8762—1 Gallon $1 .69 



A flat Wall Paint in pow- 
der form that combines 
the economy of Kalso- 
mine with thelong wearing 
and fine washing qualities 5 lb*, 

of Flat Wall Paint. Use on walls and 
ceilings of any room < in your home 
where a low priced finish is desired . 

Mix 5 pounds with 2 quarts of water 
and $4 pint boiled linseed oil. This 
makes 1 gallon of paint, which will 
cover 375 to 500 sq. ft. 1 coat. Apply 
tike Kalsomine. It has the same flat 
finish, the same one-coat hiding power, 
but you can wash off dirt, dust and finger 
marks with mild soap and water. Dries 
in one or two hours to a beautiful, soft, 
lusterless fiat finish. 

Furnished in same 14 colors as 
Regular Kalsomine at left. Be sure 
to state color wanted on your order. 
75 G 81 53—5 lbs. Ship. wt. 6 lbs. . .45c 

Cold Wafer Size 

High grade quick-drying Wall Size in 
powder form, ready to mix with cold or 
hot water. Use on new plaster walls 
before applying Kalsomine to prevent 
lime spots from discoloring finished job. 
Pound makes 6 quarts of size. Ship, 
wt. 1 lb. 8oz. 
75 G 8952— 1-pound ■ ^C 



I 



Gal. 



A washable, lusterless, flat finish for living room, 
dining room, or bedroom walls and radiators. The 
white and light tints are made according to a newly 
developed formula containing Titanium Dioxide ... a pigment with 
nearly twice the hiding power of other white pigments. Because 
Wards use this expensive, concentrated material in Certified Flat 
Wall Paint it has better hiding power, is easier to apply, levels more 
smoothly and is easier to wash than many first grade Flat Wall 
Paints selling for as, much as $2.75 per gallon. One coat completely 
hides a similar color surface. Dries in 6 to 8 hours. Gallon covers 
500 sq. ft., 1 coat, or 300 sq. ft., 2 coat s. See actual colors listed below 
in Wards Spring General Catalog or write for Free Color Card. 
200— White 218— Peach 256— Ivory 213— Beige 

202— Light Buff 232— Ivory Tan 270— Pearl Gray 

206 — Pale Orchid 209— Pale Green 215— Medium Green 

214— French Gray 217— Nile Green 212— Lettuce Green 

255— Holland Blue 204— Light Cream 211— Lt. Azure Blue 

Be sure to state color wanted on your order. 

75 G 8085—1 Pint. Ship. wt. 2 lbs. 8 oz 35c 

575 G 8086—1 Quart. Ship. wt. 4 lbs. 8 oz 58c 

575 G 8086— H Gallon. {2 Quarts). Ship. wt. 9 lbs $1 .10 

575 G 8088—1 Gallon. Ship. wt. 16 lbs $1 .97 



Coverall Flat Wall Paint 



Much finer quality than usually found at such a low 
price. We believe it equal in hiding power and cover- 
ing capacity to many first grade Flat Wall Paints 
selling for as much as S2.25 a gallon. While not equal to our Certified 
Flat Wall Paint in ease of application or vn covering capacity, it 
produces the same soft, flat finish that can be washed without in- 
jury. Dries overnight. Gallon covers 500 sq. ft., 1 coat, or 250 sq. ft., 

Furnished in same colors as Certified Flat Wall Paint above. 
Be sure to state color wanted on your order. 

575 G 6009—1 Quart. Ship. wt. 4.1bs. 4 oz 45c 

575 G 6009— % Gallon. (2 Quarts). Ship. wt. 8 lbs. 8 oz 85c 

575 G 6011—1 Gallon. Ship. wt. 17 lbs $1 .49 



I Gol. 

OrrifipH 




I 



98 

Gallon 



• Washable Casien Paint in Paste Form 

• One Coat Covers — Dries in 40 Minutes 

• Absolutely Odorless — No Primer Needed 
The same type of paint that was used so extensively at the last World's Fair. 
The only paint that would retain its brilliant color without fading. Now it is 
rapidly replacing all other paints for inside painting in homes, hotels, stores, 
hospitals and offices. And no wonder ... it has all the desirable qualities of 
the best oil paint and is more economical . . . dries quicker . . . has abso- 
lutely no odor . . . does not require any size or priming coat. 

Wards One Coat Flat Wall Paint contains casien. It is made in soft, paste 
form. Convenient to use ... no oil or chemical thinner is required. Just 
mix one gallon of paste with two quarts of water. This makes 1}4 gallons of 
paint that covers 600 to 800 sq. ft. on smooth surfaces. 

One coat completely hides any paint, plaster, wood, metal, wallboard or 
canvas surface. Much easier to apply than oil paint. Dries in 40 minutes. 
Produces a beautiful, flat finish that can be washed with mild soap and water. 
Use on any inside wall or ceiling. 

Choice of 14 beautiful colors. See actual colors in Wards Spring General 
Catalog or write for Free Color Card. 

200— White 202— Light Buff 232— Ivory Tan 206— Pale Orchid 

256— Ivory 217— Nile Green 204— Light Cream 212— Lettuce Green 

218— Peach 209— Pale Green 214— French Gray 211— Lt. Azure Blue 

213— Beige 270— Pearl Gray 

Be sure to state color wanted on your order. 

575 G 7386—1 Quart. Ship. wt. 5 lbs 55c 

575 G 7388—1 Gallon. Ship. wt. 19 lbs .$1.98 



cbaks MONTGOMERY WARD 



Page 87 




Ideal for Woodwork 



Excellent for Old Floors 



Wards COLOR VARNISH 

STAINS AND VARNISHES 
AT ONE STROKE OF THE BRUSH 

W*^f£^ Certified Color Varnish — Supreme Quality 

jgm j £ A combination stain and varnish for use anywhere inside 

*%^^ . . . on floors, furniture or woodwork. Produces a beauti- 

*# %# ful and durable finish that combines rich, deep tone of fine 

stain with bright, tough gloss of high grade varnish. 

P * N T Contains a large percentage of Bakelite. That's why it 

is tougher, more durable, more resistant to soap and boiling 

water than most first quality Color Varnishes selling for as 

^^ much as $4.50 per gallon. Alsc contains Tung oil which 

^^ ^W £ makes it waterproof, quick drying and easy to apply. Dries 

^m m in 4 to 6 hours. Quart covers 150 sq. ft., 1 coat. On badly 

JMM mm discolored floors, first use Ground Coat below. 

Yl iMHMflMflriqHHHHMI QUART See Colors in Wards Spring General Catalog, or write for 

' J '■^mmmmmmmmamm wm wards Free color card. 

^^^ 1 I r^^ 185— Light Oak 188— Walnut 187— Dark Oak 

t 91 194 — Red Mahogany 195 — Brcwn Mahogany 

__^ jA~ _Xta^SH HI % "#54 Be sure to state color wanted on your order. 

*Z ** W 75 G 8110—1 Pint. Ship. wt. 1 lb. 8 oz 56c 

I J J/ ^ 57S G 8111— 1 Quart. Ship. wt. 2 lbs. 12 oz 97c 

W m GALLON 575 G 8113— 1 Gallon. Ship. wt. 10 lbs $3.54 

r i^wSSSL ^5 Coverall Color Varnish — Standard Quality 

; /j I ^^5T Good, low priced Color Varnish. Stains and varnishes at 

m\aAW BJ ^^C one stroke of the brush. Has rich color of fine Stain and 

^%%# high gloss of good Varnish. Economical for furniture and 

^ ^^mwmm^m ^^^^^_ , ^^ woodwork, but not as long wearing on floors as our Certified 

;^J Hb^mm OUAPT Color Varnish. Dries in 6 to 8 hours. Quart covers 150 sq. 

^H |^ mm i^^jj, UUAKI f t ^ coat. On badly discolored surfaces first use Ground 

^^^^^^Bi Coat below. Same colors as above. 

\&^% IO Be 8Ure to state color wanted on your order. 

^--^1 ^^Y ^ 75G 7201—1 Pint. Ship. wt. 1 lb. 8 oz 35c 

V . Jmm 575 G 7202- I Quart. Ship. wt. 2 lbs. 12 oz 59c 

Wg GALLON 575 G 7204-1 Gallon. Ship. wt. 10 lbs $2.10 

,SBS sq Certified Ground Coat — Use as Undercoat 

^~4<\jP''fl- /} -B^ A u"^ ""' Duff color, flat finish. Use as first coat under 

^tjfUjiLcr M Certified or Coverall Col or Varnish. Saves expensive scrap- 
IP ^^£ ing jobs on badly_discolored surfaces. One coat completely 

I^BH^^^taM COf Ad J^r hides olc1 surface A[so used when a "ght shade of Color 

■W W h * v f *^ ~ Varnish is applied over dark surface. Dries overnight. 

\^M h **€Ht$ti mmm QUART Gallon covers 400 sq. ft., one coat. 

\ « mmtmtmwwwM*mmm\ 75 G 81 35 ~ ] F,nt • Shi P* wt - 2 Ibs - 4 oz 35c 

^■■1 575 G 8136—1 Quart. Ship. wt. 4 lbs.. . , 59c 

< — ■■ 575 G 81 38—1 Gallon. Ship. wt. 16 lbs '.$2.15 



WARDS DURABLE FLOOR AND PORCH ENAMEL 



Certified Floor and Porch Enamel — Supreme Quality 

74 c 



For years outstanding among fine Floor Paints. Tests prove it quicker 
drying, more durable and more resistant to weather than many first 
grade floor paints selling for one third more. Brushes on like high 
grade paint but has the high gloss and is as washable as fine enamel. 
Completely hides old surface in one coat (2 coats are recommended for 
longest wear). Oil, grease or scalding soap suds will not turn it white. 
Dries in 4 to 6 hours and can be given second coat in 12 hours. Use 
anywhere inside or out ... on wood, concrete or linoleum floors, 
porches, steps, walks, garden furniture and boat decks. Gallon covers 
600 to 800 sq. ft., 1 coat. See colors in Wards Spring General Cataloe 
408— Brown Walnut 405— Dark Oak 432— Lettuce Green 
402— Golden Tan 461— Light Gray 404— Steel Gray 
400— Oak 422— Dove Gray 
Be sure to state color wanted on your order. 
575 G 8125—1 Quart. Ship. wt. 3 lbs. 8 oz... . . 7 4c 

575 G 8126—1 Gallon. Ship. wt. 13 lbs '.'.".".'. ".$2.68 

Coverall Floor Paint — Standard Quality 

A good, long wearing, low priced Paint for use on inside wood, cement, 
or linoleum floors. Brushes out smoothly and dries in 6 to 8 hours to a' 
good gloss. One coat hides a similar color surface perfectly. Gallon 
covers 600 sq. ft., 1 coat. Same colors as Certified above. Be 
sure to state color wanted on your order. 

575 G 8145— 1 Quart. Ship. wt. 3 lbs. 12 oz. , 54c 

575 G 8146—1 Gallon. Ship. wt. 14 lbs '.'.'.'. $i .84 

Page 88 C8AKS 



QUART 

$n68 

GALLON 



54' 

QUART 





s$ 26 



Certified Marproof QCc 

Floor Varnish TT Jo u .rt 

• Clear Inside Varnish — Dries In 4 Hours 
sad at right how tests prove Wards Certified 
arproof Floor Varnish equal to the finest Varnish 
Uing for $5.25 a gallon. Without reservation we 
commend Marproof Varnish as the best varnish 
i know of for floors, furniture, woodwork and 
loleum. We have found it slightly tougher than 
ty other varnish tested and equally resistant to 
ap, alcohol, and boiling water. Marproof has a 
ear, brilliant gloss and deep, tough film. In door- 
ays, halls and spots where traffic is heaviest, it will 
otect the surface and retain its luster. 
Easy to apply. Dries in 4 to 6 hours. Gallon 
►vers 600 to 700 sq. ft., 1 coat. 

r 5 G 9005—1 Pt. Ship. wt. 1 lb. 8 oz 54c 

r 5 G 9006—1 Qt. Ship. wt. 2 lbs. 12 oz 95c 

'5 G 9008—1 Gal. Ship. wt. 10 lbs $3.39 



Certified Super 
Spar Varnish 



*i 



19 

Quart 



e Clear — Fast Drying — Use Inside or Out 

As fine an all-purpose Varnish as you can buy, re- 
gardless of the price. It has all the fine qualities of 
Marproof Floor Varnish (see tests at right) and is also 
suitable for use outdoors. It is unsurpassed in re- 
sistance to hard wear. Under exposure to the 
weather . . . sun, rain, ice, snow and salt water 
. . . Super Spar stands up longer than many so- 
called special Marine Varnishes. It is the ideal 
Varnish for all home uses — inside or out — on fur- 
niture, floors, stairs, linoleum, woodwork, doors, 
boats, window sills, etc., . . . wherever a tough 
clear finish is wanted. Dries in 4 to 6 hours. 
Gallon covers 600 to 700 sq. ft., 1 coat. 

75 G 7100— 1 Pt. Ship. wt. 1 lb. 8 oz 65c 

575 G 7101—1 Qt. Ship. wt. 2 lbs. 12 oz.. . .$1.19 
575 G 7103—1 Gal. Ship. wt. 10 lbs $4.29 




m X M Quirt 



Coverall Floor 
and Trim Varnish 

e Lew Price, Clear Varnish for Inside Use 
rill give very satisfactory results on floors where 
low-priced finish is wanted. Of course, not the 
jual of Marproof Floor Varnish above, but a better 
»oking, longer-wearing varnish than you usually 
rid at this low price. Also suitable for interior 
oodwork. Dries in 6 to 8 hours. Gallon covers 
X)sq. ft., Icoat. 

75 G 8645—1 Pt. Ship. wt. 1 lb. 8 oz 30c 

75 G 8646—1 Qt. Ship. wt. 2 lbs. 12 oz 49c 

75 G 8648—1 Gal. Ship. wt. 10 lbs $1 .69 



Coverall Inferior iLQc 

Spar Varnish W^o»«» 

e Clear Waterproof Varnish for Inside Use 

A good, low priced Spar Varnish for all interior 
purposes. Use it on floors, woodwork, furniture, 
linoleum — any inside surface where a clear, high 
gloss finish is desired. Frequent washings will not 
dull the gloss or turn it white. Stands hard wear 
remarkably well considering its low price. Dries 
in 6 to 8 hours. Gallon covers 600 sq. ft., 1 coat. 

75 G 8620—1 Pt. Ship. wt. 1 lb. 8 oz 39c 

575 G 8621—1 Qt. Ship. wt. 2 lbs. 12 oz.. . .69c 
575 G 8623—1 Gal. Ship. wt. 10 lbs $2.39 



Wards Certified 
Furniture Varnish 

i clear, quick-drying Varnish 
specially fine for furniture and 
woodwork. Excellent for chair 
;ats. Extremely hard. Will 
ot soften or print under body 
;mperature. Its brilliant, mir- 
^r-like gloss is not harmed by 
oiling water, strong soap, hot 
rease, fruit juices, etc. Dries 
i 6 to 8 hours. Quart covers 
50 sq. ft., 1 coat. 
Ship. wts. 1 lb. 8 oz., 2 lbs. 
2 oz., and 10 lbs. 

75 G 8670—1 Pint 44c 

75 G 8671—1 Quart 78c 

75 G 8673—1 Gallon.. . .$2.95 



Wards Certified 
Linoleum Varnish 

A high grade, fast drying, clear 
Varnish. It forms a high gloss, 
tough, elastic finish that protects 
the surface . . . freshens and 
brightens the pattern . . . makes 
the floor much easier to keep clean. 
Boiling water, hot grease, am- 
monia, or strong soap will not harm 
this excellent finish. Brushes out 
smoothly. Dries in 4 to 8 hours. 
Quart covers 200 sq. ft., 1 coat. 
Ship. wts. 1 lb. 8 oz., 2 lbs. 12 oz. 
and 10 lbs. 

75 G 8715— 1 Pint 49c 

575 G 8716—1 Quart 87c 

575 G 8718—1 Gallon $3.15 



Wards Certified 
Linoleum Lacquer 

Has all the fine appearance of 
our Linoleum Varnish at left 
... is even clearer, slightly 
tougher, longer wearing and 
dries in just one hour. It has a 
hard brilliant gloss easy to keep 
clean. Not harmed by boiling 
water, strong soap suds, am- 
monia, or hot grease. Quart 
covers 150 sq. ft., 1 coat. 

Do not use on paint or var- 
nish or inlaid linoleum less than 
six months old. Ship. wts. 1 
lb. 8 oz. and 2 lbs. 12 oz. 

75 G 8945—1 Pint 55c 

575 G 8946— 1 Quart 98c 



Six Tests Prove 
Only Difference Is the Price 

These wood panels were photographed after each 
had been subjected to the 6 severe tests described 
below. One is finished with 3 coats of Wards 
Marproof Floor Varnish, the other with 3 coats of 
a fine nationally advertised varnish. 

Note how both panels are still in perfect con- 
dition . . . that each retains its high gloss and 
tough film. The only difference in these var- 
nishes is the price . . . you save 30% at Wards. 

Read Below Details of These Tests 

Fast Drying 

Both Varnishes took 
about 4 hours to dry 
properly. Each was easy 
to apply. Both leveled 
smoothly without brush 
marks to a brilliant mir- 
ror-like gloss. 

Wear Resistant 

It took 3.4 lbs. of sharp 
carborundum particles 
dropped from a height of 
6 ft. to wear through the 
surface of Wards Varnish 
and 2.9 lbs. to wear 
through the other. This 
test is equivalent to 3 
years' service on a floor. 

Soap Resistant 

The lower part of each 
panel was submerged in a 
strong soap and lye solu- 
tion for 24 hours. Note 
that this test, equivalent 
to more than 500 wash- 
ings, did not mar the 
gloss of either varnish. 

Hot Water Proof 

The same part of each 
panel was placed in boil- 
ing water for 10 hours. 
This severe test did not 
dull the fine gloss on 
either panel or turn the 
finish white. Boiling 
water — or even hot grease 
will not mar the beautyof 
Marproof Floor Varnish. 

Alcohol Resistant 

Next we poured, 180 proof 
alcohol on both panels. 
After full 20 minutes the 
tough surface had not 
been softened or the luster 
dulled. The alcohol was 
lighted. Even this un- 
usual test did not harm 
either finish. 

Chip-proof 

Hard blows with a ham- 
mer failed to chip the fin- 
ish on either panel al- 
though the wood was 
dented. On your floors 
Marproof Floor Varnish 
won't chip or scratch when 
heavy objects are dragged 
across it. 

cbaks Page 89 





i 




You can pay up to $2Z$ a quart 
but- You Can t Buy a Finer Enamel 




* 



H«*t Proof Chip-Proof Soap Resistant 

Hot Dishes . , . even boil- Sharp blows of a hammer Frequent scrubbing with 

ing water cannot injure can't crack, scratch or soap and hot water won't 

Wards Dry Fast Enamel. chip the tough surface. mar its rich luster. 

Certified Dry Fast Enamel — Supreme Quality 

For resistance to wear . . . for covering capacity . . . for per- 

M manent colors and beauty, Dry-Fast matches or surpasses 

C any other Enamel we know of. It is the ideal finish for furni- 

ture, woodwork, toys, baby carriages, toilet seats, lamps, 
waste baskets, flower stands, bric-a-brac, etc. Flows freely 
PINT and levels smoothly without traces of brush marks. One coat 

covers old surface. Dries dust- free in 1 hour. 

With just a few cans of Wards Dry-Fast Enamel, and a 

new brush you can transform dull, drab rooms into bright 

cheerful ones. It's so easy to do . . . thousands of women 
who never painted before get perfect results the first time. 
n^\r Quart finishes large breakfast table and 4 chairs with 2 

f%%m good coats. Gallon covers 500 sq. ft. 1 coat. 

%0 M ' See actual colors listed below in Wards Spring Catalog or 

_._. _. write for Free Color Card. 

QUART 700— Brilliant White 724— Orchid 716— Golden Oak 

706— Chrome Yellow 709— Lettuce Green 728— Orange 

702— Brilliant Black 732— Med. Green 707— Walnut 

715 — Simmons Brown 708 — French Gray 718 — Vermilion 
710 — Turquoise Blue 704 — Ivory 714 — Jade Green 

. 712 — Spanish Blue 705 — Cream 726 — Apple Green 

$ ^J 37 Be sure to state color wanted on your order. 

W 75 G 8080— % pt. Ship. wt. 1 lb. 4 oz 33c 

«...*.. 75 G 8081— 1 Pt- Ship. wt. 2 lbs. 4 oz 54c 

GALLON 575 G 8082— 1 qt. Ship. wt. 4 lbs 89c 

575 G 8082— H gal. (2 qts.). Ship. wt. 8 lbs $1.69 

575 G 8084—1 gal. Ship. wt. 15 lbs 3.37 

Coverall Quick Drying Enamel — Standard Quality 

4% ^\r A good, low price decorative enamel for use on furniture, 

m ^ %m woodwork, toys, etc. The bright colors have a high gloss that 

^^ * is not harmed by washing. Easy to apply and dries overnight. 

PIN j Quart finishes large breakfast table and four chairs with 2 

coats. Gallon covers 500 sq. ft., 1 coat. Same 18 colors as 

listed for Certified Dry Fast Enamel above. Be sure to 

M f £ state color wanted on your order. 

^Jj 75 G 6112— 1 pt. Ship. wt. 2 lbs 39c 

^^ W 575 G 6113—1 qt. Ship. wt. 3 lbs. 10 oz. . . . . 65c 

QUART 575 G 6115— 1 gal. Ship. wt. 14 lbs $2.29 



FIRST QUALITY ENAMELS FOR SPECIAL PURPOSES 



Stove and Pipe 
Enamel 

A high quality, ready 
mixed, heat-resisting, 
black enamel for stoves, 
stove pipes, furnaces, coal 
buckets, etc. Use on any 
metal surface to prevent 
rust. Dries in a few hours 
to a hard, jet black gloss. 
Not for surfaces that get 
red hot. Pint finishes 
average coal range. Ship. 
wts. 10 oz., 1 lb., and 
1 lb. 8 oz. ift 

75 G 8405— % pint. IOC 
75 G 8400—** pint. . 25c 
75 G 8404— 1 pint.. 39c 



Enamel Undercoat 

A flat, white undercoat for 
use under enamel. Insures a 
smooth, lustrous finish on any 
surface. Hides the old sur- 
face completely and gives the 
top coat of enamel a fine deep 
tone. Better and cheaper than 
extra coats of enamel. Dries 
overnight. Gallon covers 600 
sq. ft., one coat. Ship. wts. 
1 lb. 8 oz., 2 lbs. 8 oz., 4 lbs. 
8 oz., and 17 lbs. 
75 G 8471—^ Pint. . . 25c 
75 G 8472— 1 pint. ... 39c 
575 G 8473—1 quart . . 65c 
575 G 8475— Gallon. . . $2.10 



Aluminum Enamel 

Brighten up radiators, orna- 
ments, etc., with this high 
grade lacquer-enamel. Forms 
a smooth, permanent finish 
on any wood or metal surface. 
Will not rub off. Resists heat 
and rust. Pint finishes four 
average size radiators. Fur- 
nished in two-compartment 
can . . . pigment in top and 
liquid in bottom. Easy to 
mix. Ship. wts. 8 oz., 10 oz., 
1 lb. 12 oz., and 3 lbs. 
75 G 8792— K Pint .. . 13c 

75 G 8793— M Pint 19c 

75 G 8798— 1 pint 45c 

575 G 8799—1 quart 75c 



Gold Enamel 

A bright lacquer-enamel for 
radiators, bric-a-brac, picture 
frames, etc. Use on any metal 
or wood surface. Produces 
hard, smooth finish. Resists 
heat and fust. Won't rub off. 
In 2-compartment cans. Dry 
powder pigment in top and 
liquid in bottom. Easy to 
mix and apply. 

Pint finishes 4 average 
radiators. Ship. wts. 8 oz.. 
10 oz., 1 lb. 12 oz., 3 lbs. 
75G8794— Kpint... 17c 

75 G 8795— M pint 24c 

75 G 8796— 1 pint 63c 

575 G 8797—1 quart. . .$1 .15 



Aluminum Stove Enamel 

A high grade, ready mixed 
enamel with a lasting, silvery 
luster. Especially recom- 
mended for all metal surfaces 
that get hot. Excellent for 
steam and hot water radia- 
tors, hot air pipes and regis 
ters, nickel ware on furnaces, 
stoves, etc. Use anywhere 
inside or out to keep metal 
surfaces free from rust. Dries 
quickly. Pint finishes average 
stove. Ship, wts., 1 lb,, 1 lb. 
12 oz. and 3 lbs. 
75 G 8401— H Pint. . 29c 

75 G 8402—1 pint 49c 

575 G 8403—1 quart .... 89c 



Page 90 MONTGOMERY WARD cbaks 




Super House Paint is made according to recently perfected 
°S™ a f gaming Titanium Dioxide. This formula on every can 
of Wards White Super House Paint is your assurance of the 
finest paint known to modern science. 

Pigment 66.0% Vehid* 14 n<7 

Whitehead 51.0% Unseed OU ... , * / % 90 0% 

Zinc Oxide .... 28.0% j apan Dryer 10 0% 

rituni urn Dioxide 12 0% v/fl 

Asbestine 9.0% 100.0% 

100.0% 
Don't confuse Titanium Dioxide with the material known as 
I Itanium Pigment which is the trade name for mixtures usually 
containing about \/ A Titanium Dioxide and H Barium Sulphate 
1 itamum Dioxide has about 3 times the hiding power of Titanium 
Pigment because Barium Sulphate is only a white rock (Barytes) 
with little or no hiding power. 

Here's Proof of Durability — 



Wards White Super 

House Paint after 4 

years exposure. 




Typical Titanium 
Pigment Paint after 
4 years exposure. 




WHITE 



$055 

^™ GAL. 
In 5 gallon cans 



Contains 12% Titanium Dioxide Pigment 
Contains S\% Pure White Lead Pigment 
Lasts Longer than Any Other Type Paint 
Hides Better on Any New or Old Surface 
Has Greater Beauty after Years Exposure 



COLORS 

$045 

^™ GAL. 
In 5 gallon cans 



Typical Pure White 
Lead Paint after 4 
years exposure. 



These actual photographs show Super House Paint still presents a 
beautifully white, unbroken film. Contrast this with oth^rpTints 

Here's Proof of Economy — 

'A 'A 'J 



One year ago Wards introduced Super House Paint. At that time there was only one 
other paint as fine . . . only one other perfect paint . . . and it sold fer $1.00 more a 
gallon. Laboratory tests had proved the outstanding superiority of a new paint pigment 
called Titanium Dioxide. Wards used this new material in White Super House Paint . . . 
that's why it was, with one exception, the best paint on the market. 

Now, in just one short year, Super House Paint has become the paint sensation of the 
day. Thousands of customers have used it . . . have proved for themselves that Super 
House Paint is unexcelled in durability, beauty, hiding power and covering capacity. 
Other manufacturers have imitated Super House Paint ... but only at Wards can you 
get the original fine quality ... at a savings of $1.00 per gallon. 



One coat of Wards 

White Super House 

PaitU. 



One coat of typical 
Titanium Pigment 
Paint. 



One coat of typical 
Pure White Lead 
Paint. 



The above photographs of the various paints applied to a checker 
board show the amazing difference in hiding power. cnecicer 

PURE LINSEED OIL 

Market prices on 100% pure Linseed Oil fluctu- 
ate from day to day. However, we guarantee the 
price quoted below to be our maximum price 
bend the amount indicated with your order and* 
should market prices go lower, we will refund 
the difference. Should market prices rise sharply 
we reserve the right to limit quantities 
Ship. wts. 2 lbs. 12 oz., 11 lbs. and 50 lbs 



Article No.| Item I Quart 



575 G 7853 Raw Oil , 
675 G 7867| Boiled Oil 



36c 

38 c 



Gal. 5-Gal. 



$1.08 (5.15 
f.13 5.40 



1 

PURE 
UHSttOOU, 



PURE TURPENTINE 

Turpentine is sold subject to the same con- 
ditions affecting price as listed for Linseed Oil 
above. Send the amount indicated below with 
your order and we will refund any difference 
snould market prices be lower on the day that 
your order is received. Ship, wts.: 1 lb. 8 oz., 
2 lbs. 8 oz., and 11 lbs. 



Art. No. 


Pt. 


Gt. 


Gal. 


676 G 7871 


19 c 


30c 


89 c 




A BRILLIANT WHITE 

Wards White Super House Paint will 
give your home a brilliantly white, uni- 
formly smooth finish. Exposure only 
intensifies its whiteness and enhances its 
permanent beauty. That's why we say 
... if you want the best looking house 
on the street use Super House Paint. 

Before you buy any paint, find out how 
many square feet a gallon will cover. 
Then compare it with the full 450 to 500 
sq. ft. that a gallon of Wards Super 
House Paint will cover with two good 
coats. Read directions below for ordering 
and thinning House Paint. Ship. wts. 95, 
21, and 5 lbs. 

Furnished in No. 11 — Gloss White only. 

State color wanted on your order. 

1 75 G 7604—5 gal. Per gallon $2,55 

575 G 7603—1 gal. Per gallon 2.65 

575 G 7601 —1 qt. Per quart 73 

How to Thin House Paint 

With each gallon of Super House Paint, order 
quantity of raw Linseed Oil and Turpentine listed 
below and thin according to directions on label 



18 DURABLE COLORS 

A wide range of beautiful modern tints and 
colors, every one just as permanent, just as 
durable and just as beautiful as our White 
Super House Paint described at left. Ship, 
wts. 90, 20 and 4 lbs. 12 oz. 

See actual colors in Wards Spring Genera! 
Catalog, or write for Free Color Card. 
57— Ivory 65— Ceiling Blue 

21— Buff 24— Light Cream 

35— Pale Gray 22— Gloss Black 

62— Blue Gray 28— Colonial Yellow 

20— Brick Red 30— Bungalow Brown 

15 — Pearl Gray 40— Chocolate Brown 

42— Blind Green 32— Modern Brown 
43— Emerald Green 48— Light Jade Green 
45— Lettuce Green 16— Colonial Cream 

State color wanted on your order. 

1 75 G 7604—5 gal. Per gallon $2.45 

575 G 7603—1 gal. Per gallon 2.55 

575 G 7601—1 qt. Per quart 71 



Kind of Surface 
to be Painted 


No. of 
Coats 


Order for Each 
Gallon of Paint 


Raw Oil 

1 quart 
1 quart 
1 pint 
1 pint 


Turp. 


New Lumber 


2 
3 

2 
3 


1 pint 
1 pint 
H Pint 
1 pint 


Ni'w Lumber 


Painted Surfaces 

Painted Surfaces. . 



How to Order 

To find number of gallons of paint 
needed . . . multiply the distance (in 
feet) around house by height of eaves. 
Divide this total by 450 which is the 
number of square feet each gallon of 
paint covers. This will give you the 
total number of gallons needed 

Trimming — Order 1 gallon of trim 
color for every 4 gallons of bodv color. 
Apply 2 coats of trim for best results. 

Always be sure to state color 
wanted on your order. 



cbaks MONTGOMERY WARD Page 91 




Professional Outfit 

©Includes hard maple, brass bound 
Straight Edge; Zinc Strip; and 
improved Rotary Trimmer with sharp 
2-in. tool steel blade. Ship, wts.: 8 
lbs., 9 lbs. and 1 lb. 4 oz. 
475 G 827— Outfit with 6 ft. #C OC 

Straight Edge ^ J.TF J 

475 G 828— Outfit with 7-ft. Straight 

Edge $6.50 

575 G 825 — Rotary Trimmer only. 
Price $2.98 

Straight Edge 

®Well made of hard Maple. Can- 
not warp or twist. Has clear, 
easy-to-read figures for accurate cut- 
ting. Use with any Wheel Knife listed 
below or with outfit at right. It makes 
a much neater job when paper is cut 
on a straight edge. Ship. wt. : 4 lbs. 
475 G 830—6 ft. long. & i qq 

475 G 831— 7 ft. long. Each... $1.25 

Trimming Outfit 

/§} An inexpensive outfit that does 
v -' neat, accurate cutting. Recom- 
mended for amateurs who hang their 
own paper. Outfit consists of simple 
Rotary Cutter with sharp steel blade 
and a 5 foot Straight Edge grooved 
for cutter and graduated in inches. 
Will cut several sheets at one time. 
Ship. wt. 3 lbs. £■ oc 

475 G 824— Outfit ^1.43 




LOW PRICED PAPERHANGER'S OUTFIT 



Especially suitable for the home 
owner who does his own decorat- 
ing. Each item is well made and 
would cost almost 50% more if 
bought separately. Outfit consists of: 
10-in. Smoothing Brush with two rows 
of white fiber bristles; 3-in. Wall Scraper 
with sharp edge; Wheel Knife with 1 l A- 



7 c » 



Com 

plele 



in. blade for cutting paper; Seam 
Roller with 1 ?4-in. Maple face; 
Trimming Knife with sharp tool 
steel blade 3 H by 1 % in. for trim- 
ming around woodwork. 

Shipping weight 1 lb. 12 oz. 
75 G 899— Complete Outfit 98c 



Zinc Strip for 
Cutting Paper 



To place under wallpaper while cut- 
ting. 3-in. wide. State length, 6 or 7 ft. 
475 G 826— Per roll. Ship, 
wt. 2 lbs 



25c 



Kalsomine Sponges 

Soft, absorbent and pliable. 
For washing walls, wood- 
work, autos, etc. Diatn. wet 
about 8 in. Wt. 6 oz. 
75 G 887 — "Sheeps 77 
wool' 'Longest wearing* ' C 
75 G 886 — Low priced -j-j 
"Yellow" Sponge. . . . «wC 





Wheel Knife 



(£) Has 2-in. 
^ sharp steel 
blade and pat- 
ented device to 
keep blade 
clean. Ship. 
wt. 5 02. 
75 G 806 j 
Each.. 



6 49c 



Wheel Knife 

®W h e e 1 
Knife with 
1 Ja-inch ser- 
rated blade for 
cutting several 
sheets. Shpg. 
wt. S oz. 
75 G 805 *> „ 
Each.... OVC 



Wheel Knife 

© A good 
^ low priced 
Knife with 2- 
in. steor wheel- 
type blade. 
Shipping 
weight 4 oz. 
75 G 810^-j-. 
Each.... OJC 



Trim Knife 

©Sharp tool 
steel blade 
3H by \% in. 
For trimming 
around doors, 
windows. Ship. 
wt. 4 oz. 
75 G 812 | „ 
Each.... IVC 



Smoothing 

Our finest Smoothing 
Brush. Two rows highest 
quality black horsehair 
bristles 2 in. long, securely 
held in strong hardwood 
handle. Shipping wt. 12 oz. 



75 G 773- 
75 G 774- 



10 in.. 
12 in.. 



79c 

...87c 



Brushes — A Choice of Three 

Good quality Smoothing 
Brush for all general pur- 
poses; has 2 rows black 
horsehair bristles 2 in. long 
firmly set in hardwood han- 
dle. A very popular value. 
Shipping weight 1 2 oz. _ _ 
75 G 793— 12 in 55C 



Qualities 

A real bargain in a good 
Smoothing Brush that will 
give satisfactory service for 
occasional use. Two rows of 
2-in. white bristles in hard- 
wood handle. Shipping 
weight 12 oz. __ 

76 G 771— 12 in 23C 




Seam Roller 

fP) Clear Ma- 
^ pie with 1 
in. or \% in. 
oval face. Ship, 
wts. 6 oz. and 
7 oz. 
75 G 870 o*> 

1 in ^OC 

75 C 



Base Trimmer 

(p\ Trimming 
^^ knife and 
wheel knife with 
1H in. diam. 
steel, saw-tooth 
blade. Unusual 
value. Ship. wt. 
4 oz. . 

75 G 809 oc 
Each J3C 



Wall Scraper 

(g) Professional 
w type Scraper 
with fine flexible 
steel blade 3 in. 
by 4 in. Riveted 
handle. Ship. wt. 
7 oz. 

75 G 87« OJC- 
Each «C 



Putty Knife 

/0\ Flexible 
^ steel blade 
IH in. by 3% 
in. Handle riv- 
eted^ to blade. 
A f i ne tool . 
Shipping 
weight 6 oz. 
75 G 840 i~ 
Each.... IOC 




Extension Plonks 

Telescope style. 
Strips fastened 
with bolts. Width 
10 3 4 in. Ship. wts. 
26 and 42 lbs. 
475 G 990 — 6 ft. 
E,t..0« $2 _ 85 

175G991— Sft.Ext. 
13^ft S4.10 



Utility Brush 

Long-life paint 
brush. Spreads 
smoothly and 
easily. Pure black 
Chinese bristles 
$% in. long. Width 
6 in. Shipping 
weight 1 lb. 

E&T $1.00 



Paste Brush 

Lo w-priced brus hf or 
home decorators. 
Good white fiber 
bristles 3 % in. 
long. Hardwood 
handle. Width 7 
in. Sh ipping 
weight 1 lb. 4 oz. 
75 G 781— AKjm 
Price **3C 



Time Saver 

A handy tool that 
makes painting 
woodwork, windows, 
etc. fast and easy! 
Prevents brush from 
daubing paint where 
not wanted. 
Ship. wt. 11 oz. if 
75 G 852— Each I3C 



Glass Cutter 

fify A good low- 
^ priced cut- 
ter with 1 
sharp Cutting 
Wheel. Ship- 
pi ngweight4oz, 
75 G 915 a. 
Each OC 

Page 92 



Glass Cutter 

(T\ Turret Head 



Cutter with 6 
Cutting Wheels 
of high grade 
steel. Shipping 
weight 6 oz. 
75 G 901 
Each 



I9c 

MONTGOMERY WARD 



Shears 

(Q\ Tool steel 
w blades hard- 
ened and tem- 
pered. Ship. wt. 
1 lb. 

75 G 791 -Length 
12 in. 
Each. 

CBA 

KS 



89c 



Shears 

®N i c k e 1 - 
plated. Ship, 
wts. 12 oz., 14 oz. 
and 1 lb. 
75 G 795 m C - 

10 in MC 

75G796— 12*.79c 
75G797-14*..98c 




Table Trestle 

A strong, steady wood 
frame base for your past- 
ing and cutting board. 
Adjustable 30 to 35 in. ht. 
Folds to 2 M by 2 H by 41 
in. Ship. wt. 8 lbs. 
475 G 820— #i rr 

Per Pair $1.55 



Paste Board 

Strong bass wood )4 in. 
thick, with zinc cutting 
strip. Open, 22 in. wide; 
closed, 1 1 in. Ship. wts. 
18 and 19 lbs. 

6 7 , 5 , G82, 7 .$2.89 

175 G822— 7 ft. .$2.98 



Paste Table 

White Pine top and 
legs. Cross-braced. 
Folds flat. Zinc cutting strip in- 
cluded. Open, 22in.wide. Ht. 33 in. 
175 G 814— 6 ft. Ship. #c AC 

wt. 26 lbs >3.T3 

175 G 818—7 ft. Ship. 
wt. 28 lbs 



$6.50 



It's Easy to See How Much Paper You Need 





Double Length Roll* of 


Yards 1 

of 
Border 


Joubie 


Size of 


Side wall Necessary, Accord- 


Rolls 


Room 
in Feet - 


ing to Height of Room 


of 
Celling 


S Ft. | 9 Ft. 


10 Ft. 


11 Ft. 


8by 8 


4 5 


5 


6 


12 


1 


8 by 10 


5 


5 


6 


6 


14 


2 


8 by 12 


5 


6 


6 


7 


15 


2 


8 by 14 


6 


6 


7 


7 


16 


2 


9 by 10 


5 


5 


6 


7 


14 


2 


9 by 12 


5 


6 


7 


7 


16 


2 


9 by 14 


6 


7 


7 


8 


17 


2 


9 by 16 


6 


7 


8 


8 


18 


3 


10 by 10 


5 


6 


6 


7 


15 


2 


10 by 12 


6 


6 


7 


7 


16 


2 


10 by 14 


6 


7 


8 


8 


18 


3 


10 by 16 


7 


7 


8 


9 


19 


3 


12 by 12 


6 


7 


8 


8 


18 


3 


12 by 14 


7 


7 


8 


9 


19 


3 


12 by 16 


7 


8 


9 


10 


21 


4 


12 by 18 


8 


9 


9 


10 


22 


4 


13 by 13 


7 


7 


8 


9 


19 


3 


13 by 14 


7 


8 


8 


9 


20 


3 


13 by 15 


7 


8 


9 


10 


21 


4 


13 by 16 


7 


8 


9 


10 


21 


4 


13 by 18 


8 


9 


10 


11 


22 


4 


14 by 14 


7 


8 


9 


10 


20 


4 


14 by 15 


7 


8 


9 


10 


21 


4 


14 by 16 


8 


9 


10 


10 


22 


4 


14 by 18 


8 


9 


10 


11 


23 


4 


15 by 15 


8 


9 


10 


10 


22 


4 


15 by 16 


8 


9 


10 


11 


22 


4 


15 by 18 


8 


9 


10 


11 


24 


5 


15 by 20 


9 


10 


11 


12 


25 


5 


16 by 16 


8 


9 


10 


11 


23 


4 


16 by 18 


9 


10 


11 


12 


24 


5 


16 by 20 


9 


10 


11 


13 


26 


5 


Deduct 


one double roll of Sidewall 


for every four 


average 


size openings (doors or wine 


Lows). 



See at a Glance 
What Your Paper Will Cost 

For your convenience in making selections, the total 
cost of paper for average rooms has been figured for 
you on the back of each sample. You can see, at a 
glance, how economically you can buy Wall Paper and 
what savings you can make at Wards. 

State Sales Tax Information 

State Sales Taxes do not ordinarily apply to merchan- 
dise shipped from one state to another. The sale and 
shipment of such merchandise is Interstate Commerce. 
If your state has a Sales Tax, you pay no tax on goods 
shipped from another state. If Wards Mail Order 
House to which you send your order is in a different 
state from yours, omit any State Sales Tax. 

NOTICE: If during the life of this catalog, direct or indirect 
means of raising prices are adopted by the Government, we may 
be affected. Furthermore, certain states have already passed 
laws imposing sales taxes and special taxes. Other states and the 
Federal Government may do also. These situations of course 
will have to be met by price adjustments. 

MONTGOMERY WABD *"• 



We've Already Done the Figuring for You 

On the chart to the left, find the size room that corresponds to your 
room. If yours is not exactly like any listed, use the next larger size. 

Run your finger across to the column that gives you your correct room 
height. This column tells how many double rolls of sidewall paper 
your room requires. The last two columns tell how much border and 
ceiling are needed. 

Do not allow for doors or windows until you have first consulted chart 
for number of rolls needed for the room. Then— deduct one double roll 
of sidewall for every four ordinary size openings (doors and windows). 

Extra Large or Irregularly Shaped Rooms 

For halls, ceilings or stairways of irregular shape, or for rooms larger 
than those listed on the chart— find the number of square feet of wall 
space or ceiling to be covered and divide it by sixty (the number of 
square feet in a double roll of standard 18-inch paper, allowing a little 
waste for matching). This will be the number of double rolls of paper 
you need. For 30-inch paper divide by 90 to find number of bolts 
needed. The number of feet around the room multiplied by its height 
gives you the number of square feet in the walls. For ceiling multiply 
the length of the room by the width. 

Keep an Extra Roll on Hand 

It is always best to order a little more rather than the exact amount 
of paper needed. Don't run the risk of delaying the job while you send 
for more paper. Allow a little for matching. Keep an extra roll on hand 
for patching and repairing. 

In ordering just send us the pattern number shown on the back of 
the sample and state amount wanted. Do not tear sample out of this 
book! In reordering paper to match, enclose a sample torn from the 
roll so we can match it perfectly. , 

Side Walls and Ceilings Come in Double Length Rolls Only as this 
prevents waste in matching. For instance, you could get only two strips 
of sidewall paper out of a single roll (8 yards) for a room with a nine-foot 
ceiling but you can get five lengths out of a double roll (16 yards) and - 
allow three feet of waste for matching. Borders are sold by the Yard so 
you can get as much or as little as you want. 

HOW MUCH POSTAGE TO SEND 

When ordering, estimate postage required and add it to your remittance. If you send 
too much, we will refund every cent not actually needed for Posfa^e. To 
determine how much postage to send, figure total shipping weight of your order. 
Then figure, from chart below, how much it will cost to ship that much weight to 
your rone. If you do not know what zone you live in, refer to the Parcel Post 
Map in Wards General Catalog, or ask your postman. Packages weighing 8 ounces 
or less may be mailed anywhere in the United States at 1 Vze for each 2 ounces or 
less. Packages weighing more than 8 ounces go according to the pound rates to 
yotr Zone, Is shown in table below. The Post Office counts any part of a pound 
as the next full pound. (Example: 3 lbs. 8 02. counts as 4 lbs.) 







Zones 


Zone 3 


Zone 4 


Zone 5 


Shipping 


Local 


1 and 2 


151 to 


301 to 


601 to 


Weight 


Zone 


Not over 
150 Miles 


300 Miles 


600 Miles 


1000 Miles 


1 Lb. 


7C 


8c 


9c 


10c 


1 1C 


2 Lbs. 


8c 


10c 


1 1c 


14c 


1 7C 


3 Lbs. 


8c 


1 1c 


13c 


1 7c 


22c 


4 Lbs. 


9c 


12c 


15c 


21C 


2 7c 


5 Lbs. 


9c 


13c 


17c 


24c 


33c 


7 Lbs. 


10c 


15c 


21c 


31c 


43c 


10 Lbs. 


12c 


18c 


2 7c 


4 2c 


59c 


15 Lbs. 


14c 


24c 


37c 


69c 


86c 


20 Lbs. 


17c 


29c 


4 7c 


77c 


$1.12 


25 Lbs. 


19c 


35c 


57c 


94c 


1 .39 


30 Lbs. 


2 2c 


40c 


67c 


SI. 12 


1.65 


40 Lbs. 


2 7C 


SIC 


8 7c 


1.47 


2.18 


50 Lbs. 


32c 


62c 


$1.07 


1.82 


2.71 


60 Lbs. 


37c 


73c 


1.27 


2.17 


3.24 


70 Lbs. 


42c 


84c 


1.47 


2.52 


3.77 



Packages weighing not more than 70 lbs. and measuring nor more man iw .«. 
(length plus girth at widest point, eombinedj may be mailed to all zones, for 
Freight and Express rates see Wards General Catalog. 

Pag© 93 



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